A company’s first marketing effort is through their logos. Companies, regardless of industry, know how difficult it is to achieve a logo that conveys their branding or message. A large majority pay extra to undergo a gazillion revisions to receive a logo that best represents their business. And this is why entrusting logo design to the experts is imperative. Since your logo design is crucial, subscribing to a professional graphic design service like Penji that provides unlimited revisions is a worthy investment. Stick until the end for a quick tutorial on how easy requesting a logo design from Penji is.
Now, here are 25 of the coolest logos that’ll inspire you for your next logo! These logos are cool because they’re memorable, scalable, use perfect color palettes, have excellent typography, and last but not least, contain hidden meanings some naked eyes can’t see.
When it comes to scalability, Apple is number one. The bite on the logo has urban legends behind it. It was linked to what Isaac Newton used as a symbol in his concept of gravity or Adam and Eve’s Tree of Knowledge. But Rob Janoff, the logo’s creator, said the bite is there for scalability and to make sure people think it’s an apple, not a cherry.
Some iconic logos don’t even need a brand name to go with it just like the Beats by Dre logo. But it’s more than just the brand’s first letter. The ‘b’ on the circle represents the headphones, and the circle represents a human’s head.
Cool logos should have the brand’s story in them, and NBC made use of a peacock for an interesting representation. The peacock in their logo represents color richness. NBC calls it “The Bird” and symbolizes the surge of color programming back in 1956.
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A customer must be able to relate to the company’s branding through its logo. Baskin Robbins’ logo exudes fun and joy, just like when you’re eating ice cream. Notice the number ‘31’ in between the ‘B’ and ‘R?’ Yup, that’s how many ice cream flavors they have!
Vaio holds a spot on this list because of its smart integration of symbols and letters that make up the entire text. The wave in VA illustrates its analog products while the IO means the binary language in programming, which represents digital technology.
Roxy’s logo is a sight for sore eyes. It’s a feminine brand, and the logo depicts just that through the heart symbol. But when you look closely, the heart contains two Quiksilver logos turned upright. Quiksilver and Roxy are owned by the same company. However, the Roxy line was only introduced in 1990, while the Quiksilver logo was launched in 1973. The company wanted immediate brand recognition, hence, integrating the Quiksilver logo.
Color schemes are vital in a company logo. The Museum of London incorporated different colors to signify London’s thumbprint. It represents the diverse and dynamic London and Londoners. The various colors also tell the story of how London has been through wars, fires, and plagues, and eventually, emerged stronger.
The coolest logos in the world can communicate with their target market through symbols. The hidden arrow between ‘E’ and ‘X’ indicates that the company is all about speed and precision when serving their customers.
Picasa is a cross-platform organizer for images. It’s also a software for editing and viewing photos. Picasa’s logo looks like a camera shutter, but the white space in the middle is a “Casa,” which means a house in Spanish. This indicates that Picasa is a home for all your valuable photos.
Relevance is one element in an exceptional logo, and Tour de France outdid themselves with theirs. The ‘R’ is a cyclist while the yellow circle exemplifies the bike’s wheel. It also means the sun which indicates that events are done during the day.
Tostitos is a snack for everybody, and the colors and symbols on their logo convey just that. The two people sharing a chip indicates that fun memories happen when they eat Tostitos. The “I” also symbolizes the dip for the tasty chips.
An excellent history must be in an iconic logo. Theodore Tobler got inspiration from the Matterhorn Mountain in the Swiss Alps for the triangular shape. And if you look closely, you can see a bear standing on its hind legs. The bear signifies the symbol in the city of Bern Switzerland, where the original factory was.
Unique logos are a cut above the rest, and Kolner Zoo’s logo is the perfect example. The beautiful utilization of negative space in the huge, green elephant logo comes out perfectly well. There’s a giraffe, a rhino, and the famous landmark in North Rhine-Westphalia, Germany — Cologne Cathedral.
Coca-Cola’s red logo is one of the most recognizable logos worldwide. Experts say that the logo influenced Santa Claus’ red-and-white suit due to the brand’s first Christmas advertisement. But here’s another interesting story. Back in the day, alcohol was taxed in American drug stores, while soda wasn’t. And the company wanted to show customs and tax officers that they weren’t selling booze. So they painted their Coca-Cola barrels red for the distinction!
Cool logos can be recognized despite the viewer’s nationality. And WWF is one of the most well-recognized logos worldwide. The panda is the perfect symbol to express and spread awareness about the need to protect the voiceless.
An excellent logo must be able to stand on its own. It must also look good on any marketing medium. Target boasts red rings around a circle to illustrate a bullseye. Target oftentimes uses the bullseye icon only because of how easily recognizable their logo is.
Spartan Golf’s logo has a golfer swinging a golf club (of course). But the company brilliantly used the white space to represent a Spartan’s face wearing a helmet.
While simplicity is important in a logo, it also doesn’t hurt to be more playful with it. As long as the symbols and text go together, it will come out as superior. Notice how Eco-Pup blended two elements. One is the leaf to mirror an environment-friendly branding, and the other one is a paw print to convey that they cater to dogs and cats.
A unique typeface should also be relevant to your branding. Lego’s bubble-like typography brings joy to children around the world. The colors also resonate fun and happiness. The brand name is from the Danish words “leg godt.” The brand created an abbreviation out of this, which means “play well.”
Chupa Chups’ is probably part of anyone’s childhood. The bright yellow color gives children and even adults instant elation. And it’s true. There is that feeling of happiness when you’re sucking on a Chupa Chups’ lollipop! The brand name also originated from the Spanish word “chupar,” which means “to suck.”
In mythology, sirens were mermaids who lured sailors at sea. The Starbucks founders saw inspiration from this, a 16th-century Norse woodcut. The logo now epitomizes the provocative fickleness of the sea. And since the first Starbucks opened in Seattle, the company wanted to represent coffee’s seafaring history and how Seattle had built a close association to the sea.
A simple logo like Warner Bros. stays true to the brand’s almost century-long history and origin. The famous shield was linked to the first WB studio in Burbank, California. It’s a shield floating amidst the clouds, and this symbol hasn’t changed since the 1920s.
In the world of cool logos, elegant typography is one deciding factor for customers. Galeries Lafayette not only has fancy typography but it also dons the Eiffel Tower in the two ‘tt’s’, incorporating the company’s roots since its a department store chain in France. It has many chains across France and in other parts of the world. Akin to the Eiffel Tower’s grandeur, Galeries Lafayette’s building is also a symbol of the Art Nouveau Movement. To date, it is considered as one of the most outstanding department chains globally.
When it comes to memorability, Nike is the winner on our ‘cool logos’ list. It’s simple, it’s eye-catching, and it’s extremely memorable that the company decided to cut out the brand name in most of their products. But did you know that the logo was created by a freelance graphic designer Carolyn Davidson for $35 back in 1971? The company didn’t initially like the logo but over time, it grew on them. Today, not one person in the world isn’t familiar with the ‘Swoosh.’
The beautiful Cinderella castle on Walt Disney’s logo exemplifies fantasy. It almost instantly takes you to a magical fairyland in a faraway place. The overall symbol, with the arc and elegant typography, brings heartwarming joy and delight to children and the children at heart. This was what Walt Disney wanted to portray when creating the logo in 1937. And the unique stylized script is the actual signature of the man himself!
When ventures need a logo design that best reflects their brand identity, Penji is the design service to turn to. We’ve created logos for startups, small businesses, and well-known brands. Delegate your logo designs to Penji’s experienced graphic designers. The company hires only the top two percent of graphic designers in the industry. And this ensures you get a professional, scalable, and memorable logo design.
Aside from Penji’s quality work, requesting a graphic design from them is super easy with these three steps:
In the dashboard, select “Create new project.” In the categories, select “Logo.” Then, fill out the details about the project, including the title, description, and size. You can also select the color palette you want for the visual. And at the same time, you can also add links to logos that you want to inspire the design. Click “Create project” to line up your request in the queue.
Within 24 to 48 hours, a designer will update you and send you a design draft. To see the design, simply click on the file on the chat thread. If you want anything revised, click on the part and type in your comments. The designer will revise the design according to your input and will update you once the graphic is ready for your review.
Once you’re happy with your logo design, click the “Download” button and it will automatically be saved to your computer.
You don’t need to spend a small fortune on a logo design. Penji’s expert designers can deliver the most creative logos and all other branding and operational visuals you need to run your business. Check out Penji’s plans and sign up today to try their services risk-free for 15 days.
Updated October 10, 2019
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