August 15, 2019, by Karen Garces
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They say actions speak louder than words. I say, in the world of marketing, cool logos definitely speak louder than words.
A company’s first marketing effort is through their logos. Companies, regardless of industry, know how difficult it is to achieve a logo that conveys their branding or message. They’d probably have to undergo a gazillion revisions to get the most relevant one.
The method in which you choose to design your logo also has an impact on how your business is perceived. Whether you choose to design it digitally or create a hand lettered logo, it has to be readable and clean.
Here, I’ve curated 25 of the coolest logos that beat the competition by a landslide! These logos are cool because they’re memorable, scalable, use perfect color palettes, have excellent typography, and last but not least, contain hidden meanings some naked eyes can’t see.
When it comes to scalability, Apple is number one. The bite on the logo has urban legends behind it. It was linked to what Isaac Newton used as a symbol in his concept of gravity or Adam and Eve’s Tree of Knowledge. But Rob Janoff, the logo’s creator, said the bite is there for scalability and to make sure people think it’s an apple, not a cherry.
Some iconic logos don’t even need a brand name to go with it just like the Beats by Dre logo. But it’s more than just the brand’s first letter. The ‘b’ on the circle represents the headphones, and the circle represents a human’s head.
Cool logos should have the brand’s story in them, and NBC’s six various colors symbolize the six different divisions in the company. The logo was created during the introduction of colored televisions. The company wanted viewers to switch from black and white to colored pictures too.
A customer must be able to relate to the company’s branding through its logo. Baskin Robbins’ logo exudes fun and joy, just like when you’re eating ice cream. Notice the number ‘31’ in between the ‘B’ and ‘R?’ Yup, that’s how many ice cream flavors they have!
Vaio holds a spot on this list because of its smart integration of symbols and letters that make up the entire text. The wave in VA illustrates its analog products while the IO means the binary language in programming, which represents digital technology.
Roxy’s logo is a sight for sore eyes. It’s a feminine brand, and the logo depicts just that through the heart symbol. But when you look closely, the heart contains two Quiksilver logos turned upright.
Color schemes are vital in a company logo. The Museum of London incorporated different colors to signify London’s geography and how it has evolved in years.
The coolest logos in the world can communicate with their target market through symbols. The hidden arrow between ‘E’ and ‘X’ indicates that the company is all about speed and precision when serving their customers.
If a customer can see through the subtlety of your logo, then your graphic designer has done a good job. Picasa may look like a camera shutter, but the white space in the middle is a house which means, Picasa is a home for all your valuable photos.
Relevance is one element in an exceptional logo, and Tour de France outdid themselves with theirs. The ‘R’ is a cyclist while the yellow circle exemplifies the bike’s wheel. It also means the sun which indicates that events are done during the day.
Tostitos is a snack for everybody, and the colors and symbols on their logo convey just that. The two people sharing a chip indicates that fun memories happen when they eat Tostitos.
An excellent history must be in an iconic logo. Theodore Tobler got inspiration from the Matterhorn Mountain in the Swiss Alps for the triangular shape. And the bear signifies the symbol in the city of Bern Switzerland, where the original factory was.
Unique logos are a cut above the rest, and Kolner Zoo’s logo is the perfect example. The beautiful utilization of negative space in the huge, green elephant logo comes out perfectly well. There’s a giraffe, a rhino, and the famous landmark in North Rhine-Westphalia, Germany — Cologne Cathedral.
Mastercard has two overlapping circles in red and yellow. The company wanted to create a simple but memorable logo that is modern. The text was written as Mastercard in the past, but the company wanted to show that they’re also evolving with the times and that they’re not just a credit ‘card’ company.
Cool logos can be recognized despite language barriers. I feel a sense of affinity every time I come across WWF’s logo. The panda is the perfect symbol to express and spread awareness about the need to protect the voiceless.
An excellent logo must be able to stand on its own. It must also look good on any marketing medium. Target boasts red rings around a circle to illustrate a bullseye. Since people are familiar with it, Target also doesn’t include the brand name in ad flyers.
Spartan Golf’s logo has a golfer swinging a golf club (of course). But the company brilliantly used the white space to represent a Spartan’s face wearing a helmet.
While simplicity is important in a logo, it also doesn’t hurt to be more playful with it. As long as the symbols and texts go together, then it will come out as superior. Notice how Eco-Pup blended two elements. One is the leaf to mirror an environment-friendly branding, and the other one is a paw print to convey that they cater to dogs and cats.
A unique typeface should also be relevant to your branding. Lego’s bubble-like typography brings joy to children around the world. The colors also resonate fun and happiness.
Chupa Chups’ is part of my childhood. The bright yellow color gives children and even adults instant elation. And it’s true. There is that feeling of happiness when you’re sucking on a Chupa Chups’ lollipop!
In mythology, sirens were mermaids who lured sailors at sea. The Starbucks founders saw inspiration from this, a 16th-century Norse woodcut. The logo now epitomizes the provocative fickleness of the sea.
A simple logo like Warner Bros. stays true to the brand’s almost century-long history and origin. The famous shield was linked to the first WB studio in Burbank, California.
In the world of cool logos, elegant typography is one deciding factor for customers. Galeries Lafayette not only has fancy typography but it also dons the Eiffel Tower in the two ‘tt’s’, incorporating the company’s roots.
When it comes to memorability, Nike is the winner on our ‘cool logos’ list. It’s simple, it’s eye-catching, and it’s extremely memorable that the company decided to cut out the brand name in most of their products. Not one person in the world isn’t familiar with the ‘Swoosh.’
The beautiful Cinderella castle on Walt Disney’s logo exemplifies fantasy. It almost instantly takes you to a magical fairyland in a faraway place. The overall symbol, with the arc and elegant typography, brings heartwarming joy and delight to children and the children at heart.
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