How to use graphic design services to the fullest

/ September 25, 2019

What is Penji, and what’s a graphic design service?

Penji designs

If you’ve never heard of Penji before, we’re an unlimited graphic design service with fast turn around times at a low cost. We offer various types of designs to fulfill any request you need to be completed. Most projects have first drafts done within 48 hours. These include logos, print work, and certain advertisements. Other projects like apps or websites need more time to work out any glitches. They require coding and rounds of testing, which can take longer than putting a print ad together.

We offer a few subscriptions for different types of businesses. At the professional level, you’re able to have one active project at a time with access to unlimited stock photography, revisions, and project requests. From there, we have the agency level which is the same as the professional level, but you can now have two active projects instead of one. Currently, we’re working on expanding our plan to customize the number of active projects, ranging from three to twenty at any given time. The price will increase with each one you add, but if your company needs designs constantly, it can become a valuable investment.

 

Why use Penji?

Printer for penji
First, ask yourself why you want to use Penji. It is an unlimited graphic design service, which can seem daunting at first. This is why you should have a good idea of what you want before you’re asked for the first request. The last thing you want is to have a designer ask you for a request and not be prepared. If there’s an upcoming campaign or marketing strategy you want to bring to life, write it down to give to your designer.

 

Brand Guidelines

If you have any branding guidelines, make sure we have them. This will help designers know what your business’ current voice is and how to continue using it. It also makes the process smoother because instead of the designer coming up with color schemes and font choices, you’ve already provided it. If you don’t have this already, don’t worry. Our designers are ready to listen to any ideas you have and use it in your requests.

 

Have Goals in Mind

Finally, have an end goal in mind before you start. This doesn’t mean you’ll have to end your subscription or never need another design again. Instead, you want to set goals so you can keep yourself accountable. You don’t want to fall behind on a campaign because you might’ve forgotten to get a t-shirt created by Penji. If your end goal is to run a successful event or rebrand your business, have different deadlines for yourself. This way you can focus on one aspect of your plan instead of everything at once. As you get closer to the final goal, think of what lies after. You should always try to keep yourself ahead of schedule, and our graphic design service is here to help you every step of the way.

 

Ways to use Penji

Webpage penji
The best part about Penji’s services is the creativity of what we can create for you and your brand. If you need something to market your business, Penji can make it for you. Thankfully, there are a number of ways you can use our service to better your brand’s graphic design.

 

Design Profiles

If you have multiple clients in your business, you can separate them into design profiles. You can select for us to work on a specific customer, and upload any brand guidelines for them to speed up the process. When you’re busy thinking about what you have to do next, you shouldn’t worry about if the right design is being done. The profiles save you time and will ease your stress over the client’s work.

 

Communication

Our designers can easily talk to you through our chat system. It’s simple to reach out to the designer assigned to you to ask any questions. The designers may reach out to you with any updates or follow up on projects. On top of better communication, you’re able to revise designs by directly selecting what you want to be fixed. The more specific you are in your revisions, the better we can make your final design.

 

Collaboration

Outside of working with your designer, you’re able to work with members of your team directly on Penji. You can assign different permissions to your team such as approving designs, leaving feedback on requests and creating new projects. Based on that, you can have multiple eyes on any project. It’s also possible to assign specific designs to your employees to spread out the workload. While one of your team members is working with the designer on a logo, someone else is preparing several social media graphics for an upcoming campaign.

 

What to know before you sign up

scan my brand from penji
Before you sign up for Penji, there are a few things you should keep in mind.

Submitting batch requests

When you submit requests, you’re able to include multiple at once. If you lead a busy life and don’t really have time to send requests every time you need a new design, this is the best solution for you. You’re able to send more than one request at a time, and once one project is completed, our designers can move onto the next one without having to ask you. You’re spending less time overall submitting requests but are still receiving the full extent of the service.
This will also help you if you have a major campaign coming up and already know what you need. If you need a new logo, print advertisements, and an app, you can request everything upfront. However, you may still have to answer any clarifications from our designers and go through rounds of revisions.

Scan my brand

One of Penji’s best features is “Scan my Brand”. You provide your website, social media handles, and any other content to Penji. It’ll go through your pages and take note of potential design improvements. After 24 hours, you’ll receive a list of projects we can work on to help improve your brand. This could mean just updating a few colors or creating brand new designs. Your results will vary based on how well-designed your content is already. From there, we can work on the suggestions and improve your brand presence.

Updated September 25, 2019

About the author

Erika is a Content Writer & Marketing Associate for Penji. She has a background in social media marketing, graphic design and copywriting.

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