If you’ve been toying over the idea of creating an online newsletter, here’s an actual example that will make you stop thinking and start executing. According to The New York Times, their The Morning Briefing newsletter has a whopping open...

March 11, 2021, by Carla Deña

Marketing strategies come and go, but one thing that stands the test of time is email. It's easy to believe that it is a dying form of communication with all the better channels coming up. Statistics prove otherwise. In this...

March 11, 2021, by Celeste Zosimo

With the advent of social media and the deluge of messaging apps, you'd think that email is dead. According to SaleCycle, 73% of marketers said that the ROI of email is "Good" or "Excellent." An OptinMonster study shows that 92%...

March 9, 2021, by Celeste Zosimo

Email marketing is undoubtedly one of the most vital strategies to grow a brand in the age of the information superhighway. If you’re still hesitant to take on the challenge, just think of the 306.4 billion emails sent and received...

March 9, 2021, by Carla Deña

Managing a business means having to maximize all of your resources. Nothing should ever go to waste. And so, crafting the perfect marketing strategy needs careful consideration.  One of the best you can do for your business is email marketing....

March 4, 2021, by Celeste Zosimo

If you think you don’t need email marketing to grow your brand, here’s a number that might change your mind: 3.9 billion. That’s the number of global email users in 2019, according to Statista. Moreover, this number is only expected...

March 4, 2021, by Carla Deña

Sending your prospects and current customers email newsletters takes you a step closer to your goals. Whether your goal is to increase sales, educate customers, or boost following, email newsletters are an effective method. However, it’s tricky to succeed in...

March 3, 2021, by Karen Garces

How many times have you checked your email today? If you’re like most Americans, you probably spend two to five hours a day reading stuff in your inbox or writing messages yourself. At least that’s what data from the 2019...

March 1, 2021, by Carla Deña

Email marketing is a powerful advertising strategy that can augment email lists, increase conversions, and foster client relationships. Ask any marketer and they would tell you the same thing — a well-designed email brings brands closer to their goals. Whether...

February 26, 2021, by Karen Garces