Have you ever judged a brand based solely on its logo? If your answer is yes, you’re not alone. After all, a venture’s logo is its most important visual asset. Brand awareness, trustworthiness, authoritativeness, and many other attributes depend on that one design. That said, your logo surely needs careful thought and planning. For instance, many of our clients don’t...
April 21, 2021, by Celeste Zosimo
Meta: Increase product value and customer loyalty. Learn why you shouldn’t miss out on packaging inserts. Your package should no longer just contain the product itself. Sure, you may have a stunning packaging design, but as a branding tool, it’s...
September 23, 2021, by Katrina Pascual
Archetypes in branding are pretty much the persona of your brand. Think of your brand as a fictional character from your favorite movies. You have your antagonist, protagonist, confidant, or tertiary characters. Then think of these characters’ general traits —...
September 22, 2021, by Karen Garces
The word metaphor is a figure of speech that represents a thing or person with something symbolic. On the other hand, a visual metaphor in advertising pertains to graphics that associate a thing or person via similar characteristics. It’s primarily...
September 21, 2021, by Karen Garces
The logo design process is both an exciting and nerve-wracking undertaking. One wrong design element and your logo and brand are bound to fail. And this is why putting a checklist logo design before hiring the experts is recommended. Here’s...
September 20, 2021, by Karen Garces
Digital artists are individuals who use tech as a medium for their artwork. Contrary to traditional techniques, digital art is made using computer software to create illustrations, 3D animation, custom logos, and more. Think of digital artists as your go-to...
August 30, 2021, by Heddy Gubatanga
It’s amazing how little kids gawk at beautiful illustrations in children’s picture books, all thanks to a storybook illustrator. If authors want to complete the narrative, interpret the story, and encourage engagement from kids, hiring an illustrator is recommended. And...
August 29, 2021, by Karen Garces
A user interface designer or UI designer is tasked with the user-friendliness of a website, app, or software. UI designers focus on a human-centered approach that revolves around the user’s needs. The goal of a user interface designer is to...
August 28, 2021, by Karen Garces
Social media marketers
Looking for inspiration for your next passion project or marketing campaign? I’m sure you’ll find these 25 digital artist examples interesting as they showcase their works of art on Instagram. 1. Dan LuVisi Followers: 174k Dan LuVisi is not only...
August 27, 2021, by Karen Garces
September 5, 2018, by Sekinah Brodie
August 10, 2018, by Sekinah Brodie