When choosing a color scheme, most people don’t instantly think: rainbow! But who’s to say you shouldn’t? Whether you’re looking for examples of rainbow branding, jazzing up your logo, or just need some colorful inspiration, we’ve got you. In this blog, we’ll explore rainbow branding and logos and how to use them to create the ultimate brand identity.

Spongebob Squarepants Rainbow GIF - Find & Share on GIPHY

The Role of Color in Logo Design

Color theory holds a wealth of information for entrepreneurs and marketers. We associate each color with specific moods, characteristics, and behaviors. Whether you’re branding or rebranding, it’s important to spend some time assessing these associations to see what makes sense for your project.

If you’re wondering how many colors a logo should have, the general rule of thumb is no more than three. But that doesn’t mean there can’t be exceptions to the rule. In fact, some of the most respected brands in existence broke the rules and went with rainbow branding and logos.

Apple’s old logo

While its current official logo is gray, the computer company’s 1977-designed logo was rainbow striped. 

apple 1977 old rainbow logo

Google’s logo

Google’s quirky logo isn’t exactly rainbow in the traditional roy-g-biv sense. But it has a rainbow feel. It contains four colors and has changed remarkably little over the years. 

google's new typeface

eBay’s logo

eBay is another member of the famous rainbow logo club with its simple four-color scheme – remarkably similar to Google’s.

ebay rainbow branding and logos

NBC’s logo

nbc rainbow logo

The NBC emblem is another example of a renowned rainbow logo.

Microsoft’s logo

The Windows logo isn’t always depicted with the classic red-green-blue-yellow squares. But it has been present in many iterations over the last few decades.

microsoft branding color scheme

The primary colors are typically considered blue, red, and yellow (though physics disagrees, swapping yellow for green). These are the colors most commonly used in logos to create a rainbow effect.

After the wave of brands making their logos rainbow for pride month, some saw rainbow logos as garish (see: rainbow-washing). But that doesn’t mean you can’t pull it off in a novel way.

Rainbow Logo Ideas

Rainbow branding and logos don’t necessarily have to include the seven colors in order. In fact, they don’t have to include primary colors at all. This is how you design a logo that is eye-catching but simultaneously has depth. Your design can incorporate whatever colors are meaningful to your brand. These colors should evoke feelings associated with your brand’s personality and values. Let’s look at some less conventional examples of brands with rainbow logos.

Playstation’s logo

playstation rainbow logo

Tweak the tones – Playstation’s emblem is a fun example of a rainbow-esque logo with a twist. While they use red, green, blue, and yellow, the tones are slightly off from the primary colors. This gives it a unique vibe.

Instagram’s logo

instagram rainbow logo

Leave some colors out – Instagram’s newer logo has a rainbow feel with one bold color diffusing into the next. While it doesn’t include blue and green, its distinct tones of red, purple, and yellow still give this logo a rainbow feel.

Billboard’s simple rainbow logo

billboard multicolor logo

Use black or white – If you’re concerned about overdoing it or appearing unprofessional, remember your branding doesn’t have to be heavily colored. Billboard does a great job of demonstrating this with a primarily black logo.

Rainbow Branding Your Business

Rainbow designing your website doesn’t have to look childlike (unless you want it to). These companies used the rainbow in different ways to design their homepages.

Devia

This software company has a muted rainbow color scheme as you scroll down each page. A soft gradient is a great way to use a variety of colors without overwhelming the viewer. If you want to use rainbow without being bold, pastels are the way to go.

rainbow branding website with gradient background

SLV

Sound Light Vision’s website leans toward crisp, cool tones while skipping over hotter colors like bright orange and red. Still, their website and logo play with rainbow colors, and the result is a distinct and well-defined brand.

rainbow logo with cool tone colors

Rainbow Branding and Logo Design

Rainbows hold extensive symbolism. From the Irish ‘pot of gold at the end of the rainbow’ to the appearance of a rainbow in the Noah’s Ark story, most cultures have a connection to rainbows one way or another. If you’re using the color spectrum in your branding, it’s a good idea to reflect on how it relates to you. Maybe you’re offering customers hope in light of a difficult problem (the rainbow after the storm). Or maybe you’re expressing brand values like creativity and play. Whatever the case, weaving symbolism into your customer journey adds another dimension to your brand.

Whether you’re branding for the first time or simply adding visual assets to your current brand, Penji can help. Our graphic designers will work with you to create brilliantly customized designs in the size and format you need them. Get your revisions back in as little as 24 hours so you’re not waiting weeks to move forward with projects.