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Marketers

Marketing and Branding: What is the Difference?

In a study conducted by Guidantfinancial, one of the most compelling motivations for people to start a business is to be their own boss. This is 55% of the respondents as opposed to only 39% whose reason was the pursuit...

February 22, 2021, by

Marketers

Forms of Marketing Promotional Activities You Should Try

Any marketer knows how crucial brand promotion is, especially if brands are yet to gain traction in their niche. Marketers aim to diversify their advertising methods to acquire more prospects and gain more conversions. And one facet of marketing that...

January 29, 2021, by

Marketers

Banner Ad Design Best Practices Every Non-Designer Should Know

According to eMarketer, banner ads are some of the most popular types of display ads. The key is to create banner ads that capture viewers’ attention superbly so that they won’t perceive the ads as merely annoying distractions. Many of our...

December 22, 2020, by

Marketers

A Non-Designer’s Guide to Good App Design

Millions of apps exist in the Play and App Stores. But, on average, only 80 apps are installed on one user’s smartphone. And to be part of the coveted 80, you need a well-functioning and good app design to have...

December 9, 2020, by

Marketers

Use Custom Illustrations to Transform Your Marketing and Web Visuals

The use of illustrations has boomed over the past few years. As an emerging trend, businesses are following the likes of MailChimp, Slack, and Uber who have custom illustrations as part of branding. In turn, accessibility to illustrations online has...

December 5, 2020, by

Marketers

14 Proven Marketing Strategies to Increase Sales in 2021

Marketing and sales go hand in hand. The amount of energy you spend on your marketing strategy will determine the success of your business. The basics of marketing are to reach and engage with the target market to increase sales....

December 3, 2020, by

Marketers

PPC Advertising: The ONLY 6 Factors Marketers Need for Conversions

The world of digital marketing offers marketers and business owners a handful of advertising options. If you’re aiming for more affordable yet time-consuming methods, go for SEO or organic traffic. On the flip side, if you want a fast and...

November 24, 2020, by

Marketers

Get Extra Santa-Mental These 10 Holiday Marketing Examples

The holiday season has arrived and everyone’s loving it! Shoppers and business owners alike all have plans to make celebrations a blast this time of the year. While consumers are on the lookout for the best deals in town, entrepreneurs...

November 11, 2020, by

Marketers

How To Create An Effective Black Friday Banner To Bring In The Crowds

Last year, the National Retail Federation estimated 164 million people who planned to shop for the full five-day Thanksgiving long weekend. The day after Thanksgiving — Black Friday — poses a vital role to brands and consumers alike. Black Friday...

November 11, 2020, by

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