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Marketers

Body Positivity And Inclusivity In Marketing Campaigns

Some brands have taken part in body positivity marketing campaigns over the last few years. It has changed the way not only other brands market their products or services, but also empower their customers or consumers. The rise of body...

April 1, 2020, by

Marketers

The Hot New Topics In Brand Marketing

Brand marketing is an interesting field because the techniques change over time. It’s challenging and you have to be on the lookout for new trends. You can’t use the same strategy that worked ten years ago. Chances are, it is...

March 31, 2020, by

Marketers

12 Major Branding Lies We’ve Been Told

Achieving success for your business means using the most effective branding and marketing strategies. However, strategizing doesn't come in a one-size-fits-all scheme. What works for one won't necessarily mean it will work for you, but learning from them surely helps....

March 27, 2020, by

Marketers

How B2B Content Marketing Will Increase Sales

If you think all types of content marketing are the same, think again. Using content to market to other businesses or B2B content marketing is a lot different from marketing directly to consumers. This article will guide you if you’re...

March 12, 2020, by

Marketers

How To Optimize Your Creative Strategy In 2020

With businesses fighting over consumers’ attention both online and offline, marketing has become more cutthroat than ever before. It’s now vital to have a winning creative strategy in advertising to survive and thrive in such a competitive arena. If you’re...

March 6, 2020, by

Marketers

8 Types of Effective Outdoor Advertising

Companies clamor for high foot traffic spots, areas, and spaces for their outdoor advertising. That’s because out-of-home advertising is still very effective today. According to Trailerad, 98 percent of people worldwide see a minimum of one outdoor billboard advertising weekly....

March 2, 2020, by

Marketers

How Digital Graphics Can Transform Your Marketing Strategy

Business marketing in the digital age has become more challenging and exciting. At the forefront of most campaigns are digital graphics, which aim to appeal to audiences’ visual sense. Whether you’re using graphics to promote, to advertise, or to entertain,...

March 2, 2020, by

Marketers

We Love These 20 Valentine’s Day Promotional Ideas

If your Valentine's day marketing campaign for this year hasn't been as fruitful as you hoped it would be, don't fret. You have a whole year to try again and make February the best time of the year for your...

February 14, 2020, by

Marketers

How Visuals Can Level Up Your Marketing Game

Visual content marketing is on the rise. Businesses and start-ups find the value of using visuals in their marketing strategies for their engagement and conversion rates. You need to ensure that your visuals are of high quality and connected to...

January 16, 2020, by

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