Marketers

9 Types of Effective Outdoor Advertising

Outdoor advertising is a $42.4 billion industry that's not going away. According to Trailerad, 98 percent of people worldwide see at least one outdoor billboard advertising weekly and 68% of consumers claim their purchasing decisions are made while in the...

April 21, 2021, by

Marketers

11 Esports Marketing Strategies That Will Get You In The Game

For such arcane traffic like esports, some marketers might scoff at the idea of dipping their toes into this industry. But if you’re still hesitant, let numbers persuade you. Newzoo found that esports revenues reached 973 million US dollars, and...

April 9, 2021, by

Marketers

Marketing and Branding: What is the Difference?

In a study conducted by Guidantfinancial, one of the most compelling motivations for people to start a business is to be their own boss. This is 55% of the respondents as opposed to only 39% whose reason was the pursuit...

February 22, 2021, by

Marketers

Forms of Marketing Promotional Activities You Should Try

Any marketer knows how crucial brand promotion is, especially if brands are yet to gain traction in their niche. Marketers aim to diversify their advertising methods to acquire more prospects and gain more conversions. And one facet of marketing that...

January 29, 2021, by

Marketers

21 Banner Ad Design Tricks Used By Agencies (2021 Updated)

According to eMarketer, banner ads are some of the most popular types of display ads. Designing banner ads that get the user's attention, communicate your message clearly, and prompts them to take action is an art form. At Penji, we've...

December 22, 2020, by

Marketers

A Non-Designer’s Guide to Good App Design

Millions of apps exist in the Play and App Stores. But, on average, only 80 apps are installed on one user’s smartphone. And to be part of the coveted 80, you need a well-functioning and good app design to have...

December 9, 2020, by

Marketers

Use Custom Illustrations to Transform Your Marketing and Web Visuals

The use of illustrations has boomed over the past few years. As an emerging trend, businesses are following the likes of MailChimp, Slack, and Uber who have custom illustrations as part of branding. In turn, accessibility to illustrations online has...

December 5, 2020, by

Marketers

14 Proven Marketing Strategies to Increase Sales in 2021

Marketing and sales go hand in hand. The amount of energy you spend on your marketing strategy will determine the success of your business. The basics of marketing are to reach and engage with the target market to increase sales....

December 3, 2020, by

Marketers

PPC Advertising: The ONLY 6 Factors Marketers Need for Conversions

The world of digital marketing offers marketers and business owners a handful of advertising options. If you’re aiming for more affordable yet time-consuming methods, go for SEO or organic traffic. On the flip side, if you want a fast and...

November 24, 2020, by

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