There’s a growing need for on-demand services. This includes on-demand graphic design.
Due to such a progressive business, the graphic design market share rose 3.4 percent from 2014 to 2019. In a similar report from IBISWorld, freelance graphic designers account for 90 percent of the entire industry. But are companies slowly shifting from hiring freelance graphic designers to working with an on-demand graphic design service?
This article will tell you everything you need to know about hiring unlimited graphic design services with flat-monthly rates. Once you use on-demand graphic design services like Penji, you’ll likely refuse to go back to hiring freelancers, DIYing designs, or paying for expensive agencies. Read on to learn more about why you need to subscribe to on-demand graphic design.
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Have you ever had to outsource business tasks such as accounting or copywriting to a professional in that field? Unlimited design services are not that much different.
Getting an on-demand graphic design service simply means outsourcing the creative work to an expert in that area. Here are a few reasons why many ventures turn to unlimited graphic design services:
Getting all the designs you need is easy if you have a designer on your payroll. After all, that’s exactly why you’re paying them for – the convenience of having an in-house designer. Unfortunately, not all ventures have the capacity to hire a full-time graphic artist.
For one, the hiring process can be too much of an expense to shoulder for young ventures. This is especially true if they’re still in the process of trying to gain initial traction. Ironically, though, businesses in these early stages need good-quality visuals to hit the ground running.
Getting dirt-cheap services from freelance designers is great, for sure. What practical entrepreneur wouldn’t be happy to get a logo for $5? But there exactly lies the problem. Yes, you can get a logo for $5, but that doesn’t mean it’s good quality.
Needless to say, finding a pro freelance designer these days is like looking for a needle in the haystack. With too many people claiming to be design experts in job marketplaces, finding one means spending loads of time going through dozens of portfolios.
Ventures geared for growth know just how crucial it is to have the right visuals. For instance, research published in Association for Computing Machinery tells us 94 percent of clients’ first impressions come from design. That being said, it pays to invest in visual design that is not only pleasing to the eyes but also stimulates the mind and touches the hearts of the audience.
And since not all marketers can learn the ropes of visual design, outsourcing it to a pro is the best option. Not only will it give them top-quality materials, but it will also allow them to focus their time and energy on other efforts to grow the business.
An on-demand graphic design service works just like other cloud-based services. You can subscribe when you need it, and cancel anytime when you no longer have design requests. So what should companies expect from on-demand graphic design services? Here’s a list of the pros and cons of on-demand graphic design:
If you need customized images for your blogs, social media channels, or websites daily, an on-demand graphic design platform saves you a lot of time. Penji takes pride in its promise of a 24 to 48-hour delivery. The first draft is delivered after 24 hours. For more complex designs, first drafts are submitted after 48 hours.
If your company has a steady stream of design projects, this process cuts the time in half for requests, revisions, and the overall waiting time
Another great advantage you can get from hiring on-demand graphic designers is that you get varied skills. Although most of these graphic designers go through a rigorous recruitment process, some are skilled in one field more than the others.
When hiring freelancers, you’ll have to sort through all of their skills and portfolios to get versatility. And the disadvantage is that sometimes, freelancers have limited experience in handling various design types.
When submitting my design requests, it’s easy to request for designers that know infographic design or online ads.
Standing out on social media or any online channel is tricky when brands use stock photos. Although they’re complementary elements to blogs, customized images give the impression that brands go the extra mile for their audiences. When subscribing to an on-demand design company, you can have images that are uniquely yours.
Aside from unique and customized images, you can expect high-quality designs from this type of service all the time. Because on-demand graphic design’s lifeblood is their designers, they have a stringent hiring process. Penji hires the top 2 percent of the best graphic designers only.
Although some freelancers do have the experience, some are still not competent enough to handle any design task. Most of these newbie freelancers also offer lower rates in online job marketplaces. In some cases, companies give them a chance due to a limited budget. And sometimes, these freelancers prioritize high-paying clients more than others. That being said, the quality is sometimes compromised.
Since there are no definitive design tasks, designers must be knowledgeable enough to handle any kind of design project. Every graphic design submission must be created around quality, design psychology, and market trends. And that is one of the benefits of an on-demand graphic design membership.
When hiring freelance graphic designers, you’re sharing your time with more than a handful of clients they serve as well. Although you’re paying them either by the hour or per project, you can’t expect a fast-paced flow. In turn, this cripples your marketing operations.
Working with on-demand graphic designers is efficient and quick. Because you can submit three designs simultaneously, you can have more designs finished than working with freelance designers. Plus, there is no guessing whether or not the assigned graphic designers can finish on time. These designers take pride in their promise of a “fast turnaround.”
On top of that, an unlimited graphic design service wouldn’t be right without unlimited revisions. You can request for revisions until you’re 100 percent happy with the design — without additional charges!
Because on-demand graphic designs work like cloud computing, it’s easy to sign up and cancel. Simply put, you can come and go as you please. This system is suitable for startups or even agencies that experience an overflow of tasks.
Moreover, signing up is easy. By visiting the company website, you can subscribe to a month of quality work in a snap of a finger. No more scouring for designers’ portfolios from an online job marketplace. Additionally, you don’t have to interview each freelancer you’re eyeing on painstakingly. Let’s admit. This can be a tedious process for busy marketers, recruiters, and entrepreneurs.
Lastly, there are no contracts, so cancellation works like a breeze. Just wait until your month is up and cancel anytime, with no questions asked.
Subscribing to on-demand graphic design services allows you to try it out before committing. After 14 days, if you’re not happy with the service, you can cancel anytime and get your money back. We all know freelance graphic designers don’t offer trials. Once you request a design, expect a ticking bill until the design is completed.
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Hiring freelancers means working with the same designers for a myriad of similar projects. This can be advantageous, so you don’t have to mention the brand guidelines over and over again. The only con when using on-demand graphic design services is getting different designers assigned for projects. However, you always have the option to request the team leader to assign your favorite designer on a specific project.
Since an on-demand graphic design service has a monthly subscription-based scheme, it’s not suitable for one-time projects. You’ll end up paying more compared to hiring a project-based freelancer.
Now comes the most crucial part of subscribing to unlimited graphic design services — the cost! Companies that work on a shoestring budget could face the hurdle of settling with shabby graphic designs.
Templates, stock photos, DIY tools, or inexperienced freelance designers could be the quickest route. However, what they don’t realize is that an on-demand graphic design service can provide quality, efficiency, and affordability. Here are the pros and cons of the cost of on-demand graphic design:
Subscribers only have to pay a flat monthly rate to get the ball rolling. In return, clients get unlimited designs and revisions. It doesn’t matter if you request 10, 15, or 50 designs in a month. You’re billed a fixed monthly rate.
Expect that there are no additional fees such as payment processing fees, commissions, or overtime fees. You no longer have to track hourly fees or various rates for projects. Expect to get the same deduction on your card every month.
Subscribing to an on-demand graphic design service is more affordable than paying freelancers hourly rates. According to the U.S. Bureau of Labor Statistics, the average graphic designer hourly rate is $25. Given freelancers have an eight-hour shift, that is a total of $200 per day.
On the flip side, most online marketplaces have an escrow payment system with added fees. More often than not, these fees are passed onto the clients, adding up to higher payments.
With on-demand graphic design, you get a flat monthly rate of $369 per month. Overall, the total design expenses will come out cheaper when using on-demand graphic design.
With on-demand graphic design, you get a flat monthly rate. Overall, the total design expenses will come out cheaper when using on-demand graphic design.
Billing is easy and fast as well. If you decide to continue after a month, the monthly rate is automatically deducted.
Some online job marketplaces offer logo design for as low as $5. True enough, some companies on a limited budget might go for this to skimp on graphic design.
Some ventures that are still working with rolling budgets might not find the automatic deduction helpful. A rolling budget is the budget extended for another month or quarter. That’s why this type of budget ensures careful budget planning. And a fixed monthly deduction might add to their overhead expenses and might not fit within their rolling budget.
Using Penji’s platform is easy. Our bespoke application is so unique that you’ll enjoy requesting and revising designs. Here are the steps:
1. Submit a design request
2. Enter the details on the fields (Project Title, Description, Examples or reference links, Attachments, etc.)
3. Choose your colors.
4. Choose file formats.
5. Click “Create Project”
6. Wait 24 hours for the first draft and write revisions on the designs.
7. Mark projects Complete and submit another request.
Looking for freelancers means you’ll have to spend time sifting through the thousands of freelancers on marketplaces.
Most design platforms are easy to navigate. With freelancers, you don’t have a tailormade platform for design requests. This can be a problem in the long run if you have multiple requests in the queue.
You’ll have all your projects in one place, making it easy to track progress or go back to design guidelines. With freelancers, it can be hard to monitor the progress of design projects. The only thing you can do is wait until the freelancer submits it.
The only disadvantage of using an on-demand graphic design service is when you have very minimal design projects. Because you can submit up to three designs simultaneously, there can be downtime during most days without projects. This is where a project-based freelancer can be advantageous.
The communication between on-call graphic designers and clients is flawless using one platform only. With Penji, you don’t even have to leave the platform, you can do everything on your dashboard. Here are the pros and cons:
Design platforms are also the communication channel between clients and designers. This makes it easy to breeze through the previous messages, iterations, and project details on a particular project. With freelancers and agencies, you’ll have to choose a messaging software that’s different from where you submit designs and revisions. Plus, image files can be difficult to send in these messaging applications.
A team leader oversees every project, which ensures that communication is never delayed. Hiring freelancers means you’re one of the many clients they work with. This means communication can be a bit slow, especially if they have other priorities. On the other hand, working with agencies can be prone to miscommunication. Since agencies assign several projects to their in-house designers, it can be challenging to talk to the designers directly.
Just like a messaging app, the communication channel notifies clients of new updates. With agencies, there is no real-time communication as you communicate only with the person-in-charge. They then relay this to the designer handling your project. Some agencies outsource their designs to freelance graphic designers, which can delay communication even more.
Because you’re assigned different designers every time, you’ll have to find your favorite designers by asking team leaders on current projects. Working with freelancers means you’ll always have direct communication with them.
Requesting for designs from Penji’s app is also extremely convenient. As long as you indicate clear instructions and mention some dos and don’ts, designers almost always get it right the first time. Ultimately, communication is key to excellent design outcomes.
As for the turnaround time, the first drafts never go beyond 24 hours. After you request revisions, the drafts are submitted after a couple of hours as well. Overall, on-demand graphic design services stick to their mantra of “24 to 48-hour turnaround.”
There is no limit on the type of designs you want and the format you prefer as well. Formats can be in PNG, JPG, PDF, EPS, SVG, AI, and PSD. Design types can also vary. Here are a few:
There are no templates and stock images, just custom-made designs.
On the platform, you can set your brand guidelines. This makes it easy for designers to check your brand library to ensure there’s branding consistency.
Since complex design projects take more time, it can be challenging to maximize the unlimited design offer.
Given all the pros and cons mentioned above, it’s all up to your venture’s unique needs and goals. Here are a few things you should ask yourself when making a decision:
In the end, it’s not just all about minimizing expenses. In fact, making a beeline to the cheapest solution available might leave you in a sticky situation later on. On the other side of the spectrum, it doesn’t make sense to spend a small fortune on an overpriced service. The secret sauce lies in finding the balance between practicality and quality of output.
The comparison between on-demand graphic designers vs. freelance designers vs. agency designers has a clear cut advantage. Costs are relatively more affordable with on-call graphic design services. Plus, communication is more reliable, having direct contact with the designers. Last but not least, the process is efficient by using a customized application to submit requests, demand revisions, and download files. If you want to try Penji’s seamless design process, sign up today.
Updated April 29, 2021
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