Social media design services have never been more essential in today’s digital landscape.
With 5.22 billion people—63.8% of the world’s population—actively using social media as of October 2024, it’s clear that businesses can’t afford to overlook their online presence.
In this article, we’ll go over the top 10 places where you can find eye-catching social media designs that will help you build a consistent brand image. We’ll also throw in a few expert social media tips and stellar examples crafted by our professional designers to inspire you.
What Do Social Media Designers Do?
A social media designer creates visuals for a business’s social media pages. They create things that will engage your audience and tell the story of your brand. Some examples of social media visuals include:
- Graphs, charts (infographics)
- Text-based visuals (quotes, advice, data)
- Photo edits
- Branding visuals
- Event flyers
- Social media ads
How Much Do Social Media Designers Charge?
Some freelance social media designers will charge as little as $5 per social media post design, but the quality isn’t always up to snuff. The price of social media post design can vary drastically, with some professionals charging monthly and others charging per batch of social media advertising design (e.g., 25 posts for $100).
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Most social media design services offer packages and subscription plans to make them more affordable for businesses (ranging from $400 to several thousand per month). That’s what we do at Penji. So if you have a content strategy that needs to be executed each month, we’ll handle all the design work (many designs take as little as a day to complete). Then you simply write the copy, upload the design, and hit post. There’s no limit to how many designs you can order in a month.
What’s Included in Social Media Design?
Anything you need created for your social channels fits the bill. This includes:
- Promos/ads
- Social posts
- Testimonials
- Facebook headers
- Instagram Stories
- Case studies
How Much Does Instagram Design Cost?
If you plan on posting more Instagram posts, Instagram designs start at $5. Note that it’s only one design. Some charge higher, like $10 and above. However, you can get a bargain with some designers charging $10 per project, but you have editable templates or limited custom designs.
What Type of Designers Design Social Media?
Digital or graphic designers create social media posts or ads. They observe social media graphic design standards when creating these visual assets. For example, they know Instagram or Facebook image or ad dimensions. Plus, they create custom graphics for your brand.
What is the Difference Between a Social Media Designer and a Graphic Designer?
A social media designer specializes in creating social media posts and ads. Some might only create templates based on the social media platform you’re posting on. Meanwhile, a graphic designer works on a broad spectrum, creating logos, advertisements, publications, and even social media designs.
Top 10 Places to Find Social Media Design Services
Below is our list of the top places you can check out to find the best social media design services:
1. Penji
As an unlimited graphic design service, Penji can create engaging social media designs for your company. With Penji, you don’t have to worry about hiring. We take care of vetting the best graphic designers for social media. You get unlimited designs and as many social media templates as you like. Plus, Penji has a 30-day money-back guarantee, allowing you to test out the platform before you commit. If you want to try out Penji, you can subscribe here!
Features:
- Organize different client brands with brand folders
- 1 to 2-day turnaround
- Built-in point-and-click revision tool
- Unlimited graphic design not restricted to social media creative services
Limitations:
- Ideal for high-volume projects
- Messaging is only available via the Penji app
Pricing:
- Starter – $499/mo
- Marketer – $995/mo
- Agency – $1497/mo
2. Upwork
Upwork is one of the leading sites for finding social media designers. Though it’s not solely for social media marketing services, it’s a platform where you can find top-rated designers and their work samples. Plus, you can view reviews from previous clients to give you an idea of their working experience with the freelancer.
Features:
- Select a service tier
- Send the freelancer a message before hiring them as your freelancer
- Choose from top-rated designers that consistently provide quality work
Limitations:
- Scams are still present
- Be wary of reviews since several users report some fake reviews on a freelancer’s profile
Pricing: starts at $10/hr or per-project
3. Toptal
Toptal is another well-known site for hiring social media designers and boosting social media content creation. The site takes pride in listing the top 3% of freelancers globally. They ensure only the top talents are part of their elite community with their 5-step rigorous vetting process. In addition, you can hire freelancers who have worked with leading brands, such as Shopify, Udemy, and Zendesk.
Features:
- Toptal will match you with the best designer for the job using their network in 0 to 3 weeks
- No recruitment and termination fees
- They have an invoicing and time-tracking app
Limitations:
- Expensive for those on a budget
- It can be difficult to browse potential freelancers to hire without an account
Pricing: Hourly, weekly, and monthly prices are available, depending on the freelancer. However, Betterteam reports that most freelancers charge $60 at the least.
4. LYFE Marketing
Many businesses like LYFE Marketing LYFE Marketing for their social media design services. They guarantee that they have the best team to work on your social media-related projects. That said, it’s surely a platform worth checking out if you need social media branding services.
Features:
- Develops your brand on social media through regular posting and ad campaigns
- Dedicated and professional managers
- The agency is excellent at communicating with its clients
Limitations:
- Several clients have reported deliverable issues
- It can be expensive for small businesses on a budget
Pricing: Message them to get a proposal
5. WebFX
WebFX is another digital marketing agency from which you can get social media design services. They have helped thousands of clients and 500+ experts on board to help you with your marketing needs. In addition, they’ve posted 165,000 social media posts for clients.
Features:
- One-stop shop for digital marketing
- Provides comprehensive plans for your social media profiles to attract more leads
- Creates branded content for your social media pages
Limitations:
- Price can be steep for those with a tight budget
- Some users have reported challenges getting used to their project management system
Pricing: Message them to get a proposal
6. Dribbble
Though not solely a social media design agency, Dribbble is a graphic design portfolio website and prides itself in hiring pro designers. The designers have a portfolio ready for potential clients to view. Plus, some designers indicate their hiring availability.
Features:
- Find agencies or freelancers
- Hire designers by posting a listing and browsing the Designer Search feature
- Talk to designers immediately because they make contact details available in their portfolio
Limitations:
- You must pay to post a job listing
- Some users find it expensive to list and use their features
Pricing:
- Job board – $299/mo
- Designer Search – $249/mo
- Job Board + Designer Search – $499/mo
7. 99designs
Here’s another place to find social media design services. 99designs is a freelance marketplace and design contest site. These two options allow you to select from various designs before landing on your preferred one. If you want to compare similar services, check out these 99designs alternatives.
Features:
- Choose freelancers based on their expertise and experience levels
- Design ownership
- Money-back guaranteed
Limitations:
- Design contests can be steep and can’t guarantee quality work
- The site can be expensive for most small businesses due to higher fixed fees
Pricing:
- Social media design contests start at $79
- Hourly or per-project rates depend on the freelancer
8. Freelancer
Freelancer is another job search site to find social media designers. However, Freelancer has recently introduced design contests to help clients create one-time projects for branding, digital ads, and UI/UX designs.
Features:
- Hire a freelancer directly or start a design contest
- Use their app to hire and manage freelancers
- 30-day money-back guarantee on design contests
Limitations:
- Scams may also be present on the site
- Freelancers may not provide quality work
Pricing:
- It depends on the project type (i.e., per project or hourly – either way, they charge a 3% fee)
- The design contest starts at $10
9. Fiverr
Initially started as a platform to get services for just $5, Fiverr has now progressed to hosting all types of talents for varying rates. Here, you can find social media designers and services at a variety of prices.
Features:
- Diverse freelancer portfolios and profiles
- Services come in gig packages with different pricing tiers
- Has effective communication and collaboration tools
Limitations:
- There is no guarantee of the work quality
- Can be subject to additional costs such as rush delivery, source file delivery, and revisions not mentioned in the gig package
Pricing:
- Social media design: $5-$250
- Job board: 80% of the total order value
10. Canva
A popular online graphic design platform, Canva is an excellent choice if you want to DIY your social media designs. It has pre-made templates that make the design process simple, easy, and free. Creating designs here yourself won’t take up much of your time, even if you have no design skills or background.
Features:
- Has pre-designed templates specifically tailored for social media
- Intuitive drag-and-drop editor for quick social media graphics
- Easy-to-use customization tools to give your brand its unique designs
Limitations:
- Lacks quality and originality from works designed using pro software
- Limited features when creating complex and intricate designs
Pricing:
- Free for one user
- Paid plans start at $9.99 and up to $25 per user per month
Social Media Design Tips
Whether you’re subscribing to unlimited graphic design services or hiring a freelancer or a social media design company, there are a few tips you need to know to make the most out of your money.
Sometimes, designers will give you a template while you’re left to fill in the blanks in the design. On the other hand, some business owners won’t rely on freelancers at all, leaving them to design on their own. If you need help with design work, here are some social media design tips:
1. Know the Specific Social Media Dimensions
Every social media platform has its image requirements. Part of designing a social media post, story, or ad is knowing the correct social media dimensions. After all, you want your target audience to see the social media post properly. Plus, it’s optimized for any social media user’s experience. Refer to the links below for the social media requirements for Meta, Twitter, and LinkedIn:
2. Check Out the Latest Design Trends
One tip in designing any graphic is knowing the latest trends in the industry. Sure, trends change yearly, but it’s good to get updated on what’s hot in social media. Most graphic design apps update their templates with the newest trends or modern, timeless styles. Or, you could look ahead next year to see which trends should pop up. From there, you can be a trendsetter in your industry or niche.
3. Use Your Brand Style Guide
Most businesses would have a brand style guide to follow to make their assets consistent digitally and in print. As a new small business, a brand style guide may not be your priority. However, if you have a set of guidelines on what colors, typography styles, and imagery to follow, that would be enough for your social media designs.
4. Create Your Template
Designing social media posts from scratch can be time-consuming if you post regularly. Creating templates can take the hassle of making a design from scratch. However, templates don’t have to be one design only. You can change various elements, like font color or logo location, to create variety.
5. Mix Up Designs
Although consistency is key on your page, having one design type or style can be boring to look at on your feed. Make sure that you design for various content. For example, you can have a quote with a solid background using your brand’s colors. Then, you can have another image featuring your product using your brand’s font.
Awesome Social Media Design Examples to Inspire
Here are a few stunning examples of social media design crafted by our expert designers here at Penji. Take a look at them and see why each design works.
1. A Visual Statement
This design effectively blends vibrant product visuals with a powerful message, making it both aspirational and engaging. The bracelets are showcased in a way that highlights their intricate details, while the text overlays (“God Says,” “I Am Who He Says I Am”) tie them to a deeper emotional value.
The varied backgrounds and clean typography keep the design fresh and modern, appealing to a wide audience. It’s a perfect example of combining aesthetics with meaning to drive engagement and conversions.
2. Breaking Down the Topic
This design effectively combines educational content with a professional service promotion. The vibrant color palette immediately catches the eye, while the structured layout ensures that the information is easy to digest. Each section—types of acne, causes, and the expert introduction—has clear headings that guide the viewer.
The inclusion of the aesthetic physician’s photo and contact details builds trust and encourages action. By addressing a common concern with clarity and a solution-oriented approach, this design strikes the perfect balance between education and marketing.
3. Compact and Informative
In this design, each panel addresses a unique aspect of the product, from the benefits of provitamin B complex to eco-friendly packaging. The vibrant visuals of natural ingredients, such as fruits and oils, instantly communicate the product’s organic and nourishing qualities.
The compact case adds a travel-friendly angle, making the product practical and appealing. That said, the cohesive design and informative structure make it both engaging and persuasive.
4. Driving Results
This design uses vibrant colors, dynamic imagery, and bold typography to convey energy and excitement. The upward gestures and smiling individuals visually represent success and growth, perfectly complementing the theme of “boosting organic traffic.”
The clear callout assures the audience of ethical, effective strategies. The design elements, such as geometric shapes and contrasting colors, meanwhile, make the visuals both professional and eye-catching.
5. Bold and Local
This design stands out with its vibrant visuals and a strong focus on the product. The rich blueberry imagery immediately draws attention and highlights the flavor, creating a connection between the design and the product. The repetition of the phrase “Drink Local” reinforces a sense of community and pride in local sourcing.
In addition, the clean layout and consistent color scheme maintain a professional look, while the close-up shots and clear product placement ensure the focus stays on the brand.
Ready to boost your social media design strategy? Watch a demo and see how unlimited graphic design works.
