May 23, 2020, by Celeste Zosimo
Building a website is often compared to building a house. It needs thoughtful attention and careful planning. A Taylor and Francis Online study shows that users take an average of 0.05 seconds to form an opinion about your website. And in his book, The Real Business of Web Design, John Waters says that 94% of the negative feedback a website gets is design related. Data such as these should push you into thinking that a website designer plays a vital role in your business. Should you hire a freelance web designer or not? In this article, we’ll show you why a freelance web designer could be the worst idea and what better options there are for you.
When asked why business owners hire freelance web designers, most of them will tell you one thing. This is the most inexpensive way they know to get someone to design their website for them. But what most of them aren’t aware of are the many other options out there that are better and more affordable.
If you’re still in the dark about this, here are the reasons hiring a freelance web designer is the worst idea:
Freelance web designers will take on as many clients as they can handle. You can’t expect them to concentrate on your project alone. This can sometimes cause them to pay less attention to your project that can result in getting work that’s not of the highest quality possible.
While professional freelancers usually keep their end of the bargain, most won’t promise to give as much dedication as you deserve. Having a multitude of clients at one time is what keeps them afloat. There’s no chance they’ll give you their undivided attention.
And since they handle multiple clients, freelance web designers have a tendency to place your project on the back burner. Although you will find a rare gem in the sea of freelancers, there are still those who would prioritize clients who pay more. It’s a sad but true reality in the world of freelancing.
Because of this, not only will the work’s quality suffer, you may get your work later than you need. Entrusting your website to a freelancer will get you a higher chance of waiting a long time for it to come. Or worse, you may miss your deadline altogether.
It’s understandable for some businesses to employ freelance web designers just because they are cheap. They understand the importance of a website, but wouldn’t want to spend too much money on it. What they don’t know is that cutting corners is acceptable but not for a crucial task such as web designing.
Besides, your website will soon need adjustments, especially when you have new products or services you want to offer. A website designed by a freelancer will prove to be more costly in the long run when you hire a new one to make those revisions. A new designer may also be unable to follow through with the style that the first one created. This can result in an uneven look for your site.
Unless you’re going to hire more than one freelance web designer, you’ll have access to only one specific experience or skill set. Your primary criteria for hiring a web designer is the skills you need that would perfectly match what you need. When you find that in a freelance web designer, you’re good to go.
However, there will come a time when you will need more than one set of styles. And that’s where your designer will fail you. With only one designer working for you, you’re limited to what this designer can offer, no more, no less.
Some options will give you more than one skill set, and we’ll show you that in the latter part of this article.
Along with a lack of dedication and poor time-management skills, most freelance web designers will also lack commitment. They will not be as reliable as an in-house designer or will not be committed to your project 100%. Website design is an essential part of your business. It would be too risky to have someone provide you with lackluster performance stemming from a flawed sense of commitment.
When a freelance web designer lacks commitment, dedication, and focus on your project, it can only mean one thing. They won’t go the distance in understanding your brand. And this is very important in creating a website that would show who you are as a brand.
A web designer has to convey your brand message before they can start designing your website. Your site should show your core values as well as entice potential customers to do business with you. Unfortunately, a freelancer with multiple clients on their hands won’t have the time to learn about your brand.
Now that we’ve seen why you should avoid hiring a freelance web designer, take a look at this list of the better alternatives you can go for.
One of the best advantages of hiring an in-house graphic designer is that you can have a working relationship with them on a more personal level. This means that they will have a deeper understanding of your brand and what message you want to convey. This can help them design a website that would speak your brand’s personality in full clarity.
Unfortunately, hiring an in-house graphic designer also has its flaws. When you hire one or two designers, there is a high chance that they won’t be able to cope with a high workload should crunch time comes. This brings us to what we don’t like about a freelance web designer. They may not have as much focus and dedication to the work in front of them.
Having an entire team work on your website design is a dream. You have people with different ideas, concepts, and skillsets working for you. This means efficiency and availability are combined to help you get the most effective website you can have.
However, a design agency can be expensive. For startups and small businesses, this can be a problem with their limited budget. While a freelancer will only have themselves to pay for, an agency has to pay for their power costs, taxes, and other overhead expenses.
An affordable way to get website design is hiring an intern. They are willing to learn and can quickly adapt to any situation that requires graphic design. Their fresh perspectives and ideas more than make up for their lack of experience. Plus, they won’t charge high fees like a freelance web designer.
It may seem the best way to get excellent web design, but that is if you have graphic design knowledge yourself. An intern will only be useful if you need assistance, and not totally rely on them for the whole site. You risk the probability of getting web design that looks unprofessional and unpolished.
Among the alternatives mentioned above, this is the best. An on-demand graphic design is a subscription-based service that provides excellent design when you need it. It has a team of professional graphic designers, much like an agency does. It’s like having an in-house designer, an intern, a freelance web designer all rolled into one.
You get all the benefits and less of the disadvantages that go with the options mentioned earlier. The only setback you’ll face with an on-demand graphic design service is when you have a very light workload. But since it’s on a monthly subscription basis, you can cancel the service anytime you want and renew it once you have a ton of work waiting.
Not only are you allowed to request for website design, but you can also ask for a variety of graphic design. Plus, you’ll have a variety of skill set and styles you can choose from. Whether it’s a logo or social media graphics, an on-demand graphic design service can do them for you—all for a flat monthly rate.
Excellent web design brings in the customers and the revenues, that’s why it’s crucial to make it right. A freelance web designer may be cheap and straightforward, but it’s not the best option you have. There are plenty of ways to get a good designer for your website, all you need is a little research.
And with this article, it’s clear that the best and the most affordable is an on-demand graphic design service. Penji has a team of graphic designers ready to take on the web designing for you. Think of us as an agency that can bring you fresh designs without having to pay a ton of money.
Signing up is easy, and when you want to opt-out of the service, you can cancel any time you need to, no questions asked. You won’t be tied down with a contract or pay for a subscription when you don’t need it. For as little as $369 a month, you can submit as many design requests as you want.
Worried about revisions? Penji makes it simple to get the design you’ll be happy with by offering unlimited revisions. To cut it short, we won’t stop until you get the website design (or any type of graphic design) you’ll fall in love with.
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