July 27, 2018, by Ginny Nguyen
Infographic Advertising Design Graphic Design
Advertising design and graphic design have many similarities but tend to overlap on certain areas. Graphic designers are professional creatives, they use their skills to represent brands. Whereas advertising design can be considered a hybrid of marketing and design. Graphic design will focus a little more on logos, typography, signs, and etc. These efforts are used to represent a business and their values. While advertising design are solely made to sell a product or service.
So, these are the differences between advertising design and graphic design:
Graphic designers are able to express their creative side in their work. There are many different fields of design to work on:
Advertising design require a more strategic approach rather than creative.
Graphic design work with images and texts in order to create visually appealing brand assets. Brochures, logos, advertisements, and websites are just a few. But there is a lot of pre-planning to do before designing.
Graphic designers go through a process:
Advertising design take various things into consideration before starting a project:
Graphic design has a huge contribution to marketing and tends to help with sales conversion.
Advertising design does not focus on the technical aspect of design. So, their intentions for ads are to introduce a beneficial product or service and convert customers.
Graphic designers work with various design elements to create visually appealing work. So, they strictly focus on graphic representation of a business’ core values.
Advertising design work towards a more direct sales shove in their effort. So, their style will not be as fancy as graphic design.
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