Some people believe that designing logos mean simply adding shapes, letters, or colors to a brand name. But this is far from the truth as creating one needs careful thought and planning. It’s because according to studies, logos are the number 1 source of brand recognition. You need a logo that speaks your brand vision more than just piecing together shapes and letters.
At Penji, we get a lot of requests for logo designs—and more and more are asking for a contemporary style. There’s a good reason for that.
What Is a Contemporary Logo?
Among the different types of logos, why choose a contemporary design? Before we find out, let’s understand what a contemporary logo is. Contemporary logo design is the genre that is identified by simplicity, clean lines, and delicate sophistication.
Contemporary logos are modern, sleek, fresh, and minimalistic. It is a good blend of classic and trendy. Thanks to the increased use of white space, it has an open-space feel, as well as reduced colors and somewhat flattened elements.
Why a Contemporary Logo?
Looking at the evolution of some company logos, you’ll notice how they became more straightforward over time. This is evident in businesses that have been around for quite some time. Take, for example, Pepsi in the image below of its logos from different years.
Notice how it became less complex and ended up being as simple as it is today. There are two reasons why this is happening, and why you should opt for a contemporary logo, too.
- A less complex logo design means less information for the customer to process. This allows you to quickly communicate your brand and allows customers to recognize it quickly.
- Today, logos have to fulfill many different roles. Small and large formats, from iPhones to billboards, are all things your brand has to keep in mind.
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What Makes a Contemporary Logo Great?
Above are two of the primary reasons that more and more companies are going contemporary with their logos. But a quality contemporary logo can have even more benefits. Your design should do the following:
- Tell your brand story effectively
- Make your brand stand out
- Speak to your target market
- Build authority and brand trust
- Convey the right message
The examples below check off all the boxes for a stunning contemporary logo design.
18 Contemporary Logo Designs to Inspire You
And now, our list of contemporary logos that fully embody their brand image. We included both big names and small businesses, including a few by our expert designers at Penji.
Pallavi Kale Interiors
Clean and sleek lines are the signature of contemporary design. The logo example above is one perfect example of this. Its simplicity and choice of colors exude elegance and sophistication. These traits are a perfect fit for the interior design company.
Selling finely crafted premium dog products, Contemporist Dog has a logo that is a model of minimalism. The logo creates the silhouette of a dog using simple triangles. The font is suitable as it has a touch of cuteness and sweet charm.
Marketing agency Digital Swan has a logo that’s simple and straightforward. It’s in the shape of a swan with a triangle as its beak. The emphasis on the triangle represents the creatives as part of their team.
A family-run business specializing in camping equipment, Endor Forest’s logo suits its image quite well. It is cleverly designed using the company’s initial letters in the shape of a pine tree. The colors are perfect as well since green is the color most associated with nature.
YHD Architectural Drafting
With the letters in bold fonts and some thin lines that connect them, YHD’s logo is an excellent example of a contemporary design. It screams “home design team” so loud, it’s hard not to notice. The logo reminds us of the scaffolding that we often see home builders use.
A bycocket was the hat in fashion in Medieval England, but now, it’s most associated with the heroic outlaw Robin Hood. The investing app Robinhood adapted the feather in his cap and used it on its logo, making a unique contemporary logo that suits its brand. The color green is also fitting as it is the color of money and nature, both descriptive of the brand name.
Data marketing strategist Skief Labs is based in Switzerland but got its logo from Penji. If you look at its website, you’ll notice its vibrant personality, which is also evident in its logo. It uses the letter S-shaped in blocks that give it a 3D appeal.
This logo of a wine bottle in a cellar is an obvious choice for the Wine Line brand. From the tip of the bottle to the edge of the last “e”, this logo forms a straight line, conveying both quality and composure.
A beautiful and scenic region in Spain, Andalusia uses a colorful logo for its tourism website. As colors evoke emotions, this contemporary logo expresses life and vibrancy. You can feel the excitement and anticipation that goes with exploring a new place. This logo shows that contemporary design doesn’t have to be bland or simplistic.
Media and news company The Verge has an interesting logo. It uses colors that are bright and eye-catching but with a commanding, brutalist edge. It uses a black background that effectively brings the logo into the forefront, as a news provider should be.
A clever play on the letters Y and W, this logo from Young Wear is an excellent example of minimalism. The logo is easily recognizable and memorable, ensuring that you’ll look twice at this brand when shopping for kids’ clothing.
If you’re into cryptocurrencies, chances are you’ve heard of the website CoinMarketCap. Its logo is a scribbled M inside a C, simple yet appropriate for the brand. It has no colors or any other fancy elements, just a logo descriptive of what the website is all about—providing info.
A specialty coffee shop in the Philippines, Coffee Dream’s logo is pure and uncomplicated. You can see the shape of a cup from a bird’s eye view, plus a cute cloud image over it to represent the dream part of the brand. The sky-blue color combination is clean, yet unique. The choice of font also contributes to the cute and youthful image they project.
The Vespa logo uses a hand-written font in a diagonal placement. Notice how the letter V was made to curve, resembling scooter handles. The logo gives a classic brand a more modern touch, as it mixes cursive letters with bold, simple shapes and colors.
Harvard Business Review
The Harvard Business Review logo is an excellent example of simplicity in its rawest form. It has balance and symmetry in the simplified shield inspired by the Harvard Business School logo. Plus, the black and white color scheme signifies both authority and sophistication. All these are characteristics that you’ll find in the brand.
From Colorado, Boco Tea is a loose-leaf tea company owned by twin brothers. The contemporary logo uses only black against a white background. It has a tea leaf in the middle of two circles, presumably to depict the twin owners. It includes the brand name in a font with circular strokes that adds to the logo’s appeal.
A computer software company, Parabola provides businesses with automation tools for repetitive tasks. They give non-coders the building blocks to create complex data flows. Its logo shows this effectively. It uses overlapping shapes to spell the brand name and a blue-and-white color scheme.
X – The Moonshot Factory
A technology company founded by Google, X – The Moonshot Factory has a logo worthy of its space in this list. It is an X in block form using very few lines and black and white colors. It is simple, easily identifiable, making it perfectly suited for the company it represents.
Get a Professional Contemporary Logo Design with Penji
Logos primarily show people what your brand is about. Contemporary design may be simple, but it can still convey all the ins and outs of your brand. However, it takes a professional designer to make a minimalist logo that’s tailored to your brand.
Let Penji assist you in creating a contemporary logo that will speak to your target audience clearly. Our professional designers have the skills and qualifications to do it. All you need is to sign up here to get them started.