August 20, 2018, by Alan Walker
Did you ever want to outsource graphic design but didn’t know how? This comprehensive guide will help you learn the ropes in getting the best graphic design for all your marketing strategies. We’ll walk you through with this step-by-step guide that you can bookmark and refer to any time you need.
Alternatively, Penji offers unlimited graphic design services at affordable monthly rates. You won’t have to worry about the hassles of getting killer graphic design; we’ll gladly take the burden off your shoulders. To start you off, here’s our how-to guide in outsourcing graphic design:
If you’re looking for someone to just do a one-off design for you, outsourcing may not actually be worth the trouble. Your business would have to constantly need graphic design work done for you to consider outsource graphic design. There are a lot of costs that you may not be factoring in initially. Sure, the cost seems to be significantly cheaper than hiring someone to work with you in-house, but the administrative overhead and time-consuming aspect of finding the perfect designer is expensive.
If you’re a solo entrepreneur, new business owner, or just need a quick design done, below are some options I recommend. These options are significantly cheaper and don’t require any commitment from you.
Typically more established businesses/agencies with their own internal design team are the ones who outsource graphic design the most. You’d think they would only hire in-house in order to maintain quality and consistency, however, it’s actually the opposite. By outsourcing graphic design, they’re able to liberate their in-house designers from mundane grunt work. As a result, their in-house designers can focus on the creative work for prestigious clients, you know…the ones who pay the bills. Below is a list of companies who commonly outsource graphic design.
Ad agencies: Ad agencies constantly need Google, Facebook, Linkedin, Twitter, Instagram, and ads designed on a daily basis. Those A/B/C ad testing can be demanding for 1-2 designers in-house.
Marketing agencies: Marketing agencies constantly have a need for outsourcing graphic design to complete their overload of design tasks.
Web design agencies: If you’re a web design agency or developer and need some additional help getting those designs done.
Marketing Teams: If you’re in charge of a marketing team and have deadlines to meet for your company and your in-house designer (or intern) is constantly busy and booked with work, then definitely consider outsourcing some additional help.
Established company/startup: If you’re running a more established company with your own designers or even design team. More often than not, your own designers need help. And it’s a smart idea to enlist some offshore designers to help out with the grunt work. This will allow your in-house team to focus on more important and creative design work for your company.
To make your projects go smoothly, prepare an outline of all the current projects you have in mind before hiring a graphic designer. Think of all the visual design elements you need right now and all of the others that your company may need in the future. This could be a little confusing at first, especially if this is your first time doing it. But setting up a systematic workflow is essential, and getting it organized from this point on will make everything easier.
As an example, when you have your logo designed, everything else will follow. The design of your website will become smoother once branding has been carefully planned out.
After planning your brand and your strategies, set a reasonable amount for your budget. This is especially helpful if you’re starting; however, the more established businesses can also benefit from this. Planning a budget means never getting in a hole you can’t get out of.
Having a specific set of amount of money you can spend helps you get the best graphic design work there is. This will help narrow down your choices when faced with an expensive service versus a cheap one. Although you have to bear in mind that inexpensive doesn’t necessarily mean low quality.
So now that you’ve decided you want to outsource graphic design, let’s begin! There’s absolutely no shortage of online directories that claims to help you find the best overseas workers. We’ve used just about every single one of them and know which ones are reliable and trustworthy. So, here’s our list of the best websites to post your job listing.
Putting the job posting up is the easy part. You’ll soon receive countless applications to weed through. The trick now is how to find the RIGHT designer for you. It all starts with the job posting you created. A vague job posting that list general things you’re looking for will likely attract just about everyone – especially all the bad designer looking for jobs. Below is an example of a BAD job posting.
Example of bad job posting:
Listing Title: Need a graphic designer
Body: We’re looking for a talented graphic designer to join our team and help us design marketing materials, ads, promotional flyers, websites, and occasionally logos. The designer must be talented, flexible, know how to use a wide variety of programs, and be able to work in a team environment. You will need your own computer and be able to work from home. If this job description fits you, feel free to apply by emailing us at firstname.lastname@example.org.
So why is this job posting so bad?
Example of good job posting:
Listing title: Ux/UI designer needed for full-time employment
Body: We’re seeking talented graphic designers to work with our existing team to design a better customer experience for our support platform. This is a full-time position where you will be working with a team of designers and a project manager. You will be assigned a UX/UI project and be expected to complete deliverables each week and publish results. All work must be completed using Sketch App. This is NOT an hourly work and instead is a salary work. You will receive consistent monthly pay and bonuses based on your performance.
Position: Full Time
Hours: Daytime & Nighttime shifts
Schedule: Monday – Saturday
Pay: 1st and 15th of every month
1. Good computer/laptop with sufficient computing power (cannot crash frequently)
2. Solid internet minimum of 25MBS/Download
3. High communication skills (English)
– Sketch (bonus)
– Websites (must be strong)
– Apps (must be strong)
– UX/UI (must be strong)
– Sketch App
INFORMATION THAT WE NEED:
QUALITIES WE LIKE TO SEE:
– Passion for what you do
– A drive to succeed
– Pride in your work
– Willingness to learn new skills
– Proficient Speaking
– Proficient Writing
• Graphics & Multimedia
– Adobe Indesign
– Graphics Editing
– Logo Design
– Print Design
– Shirt Design
– Web page Design
HOW TO APPLY
– Must read the job description thoroughly and make sure you qualify
– Message us on Skype at HireMePenji@gmail.com
– Send this as an introductory message: “Hi my name is _____ applying for outsourcing graphic design position. I found you on your application on ____. I’m ___ years old, with ___ years of experience. Here’s a link to my portfolio: https://_________” Please send this exact message and fill in the blanks. Otherwise, we will not respond to you.
So why is this job posting good?
From our experience, the best way to conduct an interview after you’ve received several applications is through Skype. Skype is one of the most commonly used applications for communicating internationally. Just about every overseas graphic designer you talk to will have Skype. For your interview, have your questions ready. Typically a Skype voice call is preferred over a video call due to connectivity but do what you feel is best in order to get to know your team member.
Here are some common questions we typically ask:
Set salary with room to grow and a clear growth chart will be the best way to go if you’re planning to have them grow with you. Hourly will do fine if you need them to work with you on a project for a few months. If you’re proposing a full-time set salary, make sure you set the expectations correctly so they understand. Having a full-time committed job is common on the western hemisphere, however, it’s less common in places like Vietnam, Philippines, Pakistan, and certain parts of India.
A full-time position may require you to have more structure in place such as:
You’ll certainly need to create an employee’s handbook in order to cover all the bases and ensure your team member can succeed while working for you.
Now that you have a qualified designer on your hand what do you pay them? This largely depends on what their responsibilities will be, their skill level, and whether it’s full time or hourly. There’s no measurement for how much you should be paying your designer. So, if you’re unsure, you can be bold and ask them what they expect their monthly salary to be. Do be careful, as once you’ve asked, you’re allowing them to set the expectation for you. And it will be difficult to negotiate a salary that’s low in comparison to their proposal. Overall, key the takeaway is be fair with your designer. So, if you don’t pay someone adequately, you can’t expect them to work hard for you.
If you plan to outsource graphic design to someone you’ve never met and may never meet, trust is important. So, you need to have the proper infrastructure in place to ensure there’s stability. You can’t just hire someone, give them an assignment, and expect them to be fully committed to you. Everyone desires a level of consistency and predictability in this type of relationship. You wouldn’t like it if they’re inconsistent and unpredictable.
It’s just as vital to infuse company values in everything you do with your overseas members. So, make sure they know they’re working for a company – not just a project. And make sure they feel welcome, accepted, and appreciated. And most importantly, treat them with the same level of respect you treat everyone else.
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