When searching for a graphic designer, chances are you haven’t heard of design-as-a-service yet. But we’re here to change that. A design-as-a-service is a business model where you get unlimited designs for a fixed subscription fee. Now that you have an idea of what design-as-a-service is, know what you can get when you subscribe to it. Plus, learn why big brands and agencies choose design-as-a-service businesses.

What Are The Designs Offered by Design-as-a-Service Businesses?

Here’s a list of the designs most design-as-a-service business offers to its subscribers:

  • Logos
  • Business cards
  • Packaging
  • Brand guidelines
  • Social media posts
  • Social media ads
  • Digital ads
  • Billboards
  • Magazine ads
  • Print ads
  • Email graphics
  • Blog graphics

However, some design-as-a-service companies provide the following services:

  • Web design
  • App design
  • Illustrations
  • Presentation design

Top Reasons Why Brands Subscribe to Design-as-a-Service Businesses

Affordable

One huge benefit of subscribing to a design-as-a-service model is its affordable price. Although hiring freelancers seems like a cheaper choice, it will cost you in the long run due to the hourly rates and days worked with them. Meanwhile, agencies have higher costs, which can break the bank. 

A design-as-a-service company is the middle ground regarding pricing. It’s a cost-effective solution for businesses, regardless of budget. One reason it’s affordable is that design-as-a-service businesses put their services in a package. This allows you to request different designs during your subscription without worrying about finding a new freelancer to take on a new graphic design project!

Ease of Requesting

Another advantage of subscribing to a design-as-a-service model is that you can request designs through a simple process. 

Besides this, most design-as-a-service companies follow the same process. First, the user will submit their design request to the business’s project management software or application. From there, the company will assign the best designer for the project, whether it’s AI-powered or manually. Once assigned, the designer will submit a draft, depending on the turnaround time. The user can leave a review or feedback when the draft is submitted. Finally, when the design is all good, they can download it. After this, they can repeat this process for their next project.

Vetted Designers

One disadvantage of hiring freelancers is that you have to vet them. This means you need to view their portfolios and resume and interview them. When you subscribe to a design-as-a-service company, they eliminate that process for you because all designers are vetted. They undergo a rigorous hiring process, ensuring only the cream of the crop is part of their elite teams. For instance, Penji hires the top 2% of designers globally. This means you are working with the BEST of the BEST in the industry.

Faster Turnaround Times

As your business relies on visual assets for branding and marketing purposes, you will need more of them as you build campaigns. When you plan campaigns, it’s essential that you have a variety of assets like videos and graphics for your ads, social media posts, and more. That said, if you need plenty of graphics in a short amount of time, design-as-a-service models are the best to approach. 

Most design-as-a-service businesses follow a 24-hour or 1-day turnaround time. For more complicated projects, expect longer turnaround times, but it’s still faster than your traditional design services. With this in mind, you can save time instead of creating your designs!

Scalable

At times during the year, you would have more demand for graphics than in other months. That’s normal since some of these months would have special occasions, holidays, or meant for marketing campaigns. Conversely, there would be months when you will have a lull, meaning that you have a reduced need for branding or marketing graphics. 

That said, design-as-a-service is ideal for your business because you can upgrade or downgrade your subscription anytime. The pricing scalability will help with your monthly budgets. Additionally, you can choose to pause or cancel your subscription and come back whenever you need graphics again.

Access to Diverse Expertise

Since design-as-a-service businesses offer multiple design types, these businesses won’t run out of talent to fulfill your graphic design, web design, and illustration requests. You don’t need to search for a new freelancer for a new project request. You should be paired with the best designer or illustrator to create your designs.

Manage Projects

Working with freelancers means that you might have to use multiple platforms to get one design from them. However, design-as-a-service businesses use a project management solution as the one place to request graphics, chat, and store designs. Some businesses allow you to organize different brands, which is ideal for agencies. Additionally, you can collaborate with your team! You can invite them and let them request designs, too!

Unlimited Revisions

Another reason why it’s good to invest in design-as-a-service companies is the unlimited revisions feature. Some freelancers don’t offer unlimited revisions and will have you pay extra for more revisions. Meanwhile, unlimited revisions are built into their plans; you can revise as many as you can until you’re satisfied with your design!

Design-as-a-Service Rates

You might be wondering how much the subscription plans or packages are for any design-as-a-service provider. On average, basic plans start from $399/mo. On any basic plan, expect that the essentials are included, like logo design, brand design, social media design, and ad design. Some plans may include web design or illustration for higher-tier plans. Meanwhile, some services would have a separate web design or illustration plan. At Penji, pricing starts at $1,000/mo with branding, illustrations, packaging, social media, and more! But what other benefits do you get when you subscribe to Penji?

Why Should You Subscribe to Penji?

Penji is one of the premier and most trusted unlimited design-as-a-service businesses among the hundreds of graphic design services. More than 25,000 brands and agencies count on Penji for compelling and stunning graphics. Besides this, expect that Penji checks off all the reasons included above and MANY MORE, making Penji a reliable graphic design service. Plus, you can request 120+ design types and switch designers anytime! Those are just a few perks of subscribing to Penji. To know the rest, watch a video demo here!