How Much Do Custom-Designed Logos Cost?

Listen up, folks! Your brand’s logo says a whole lot about your business. If you cut corners and settle for a cheap, poorly designed logo, trust me, it’s gonna leave a lasting negative impression. That’s why it’s absolutely crucial for entrepreneurs to invest in custom-designed logos that truly represent their brand.

Now, here’s the deal: not every brand, especially startups and small businesses, has an overflowing budget for fancy branding assets. We get it, money can be tight. But even if you’re working with a shoestring budget, we’ve got you covered. In this article, we’re gonna spill the beans on where to get customized logos that won’t break the bank.

Whether you’re a new startup, a small business hustling to make it big, a fancy agency, or even a big-shot multinational corporation, we’ve got something for everyone. So get ready to explore different options, categorized to fit every business type and budget. This is your ultimate guide to getting the perfect customized logo without emptying your pockets. Let’s dive in!

Looking for awesome logos for your brand? Check out Penji for unlimited graphic design services or one-off logo designs.

Paid Logo Maker Tools (Best for startups with a minimal budget)

If you’re looking for a quick solution to your logo creation, then a paid logo maker tool is your best bet. These tools are the cheapest among all the options on this list. However, there’s a drawback. 

Paid logo makers might be a quick and affordable fix. However, the outcome might not represent your brand in the best light. Only choose this option if you’re a startup and you absolutely have little to no budget for setting up shop. Getting custom-designed logos from logo maker tools will range from $7 to $40.

Price:

If you’re happy with the outcome, you can download the logo and pay a minimum fee of $40. 

1. Canva

Canva is the go-to tool for everything graphic design. You can use Canva to make a logo from scratch or use a template. The graphic design app can help you create a logo, even with a free account. You can access thousands of fonts and other assets to add to your logo, like icons or illustrations. However, you can maximize your plan when you subscribe to Canva since you get unlimited access to everything, which can help when you create a custom logo!

2. Adobe Express

An excellent alternative to Canva is Adobe Express. You need to have an Adobe account to access Adobe Express. Like Canva, you can start from scratch or use a template to make logos. Additionally, you can make simple edits like background remover and convert to JPG or PNG. Plus, it has AI capabilities, like generating an image. Finally, you can use it for free but access other perks when you subscribe to its plans.

3. Vista Create

Our final option for paid graphic design tools is Vista Create. Formerly Crello, you can use this tool to bring your designs to life by using templates. Plus, you can enhance the graphic with AI. Once created, you can post it or print it on your products, printed materials, or packages.

Related Post: Top Free Custom Logo Design Makers

Freelance Marketplace (Best for businesses that want quality custom-designed logos at mid-range prices)

If you’re running a small business that aims for a high-quality logo, then hiring a freelance logo designer is a smart move. The pricing for this option can vary depending on the designer’s level of experience and location. 

Additionally, expect to spend a bit more effort in finding the right logo designer on freelance marketplaces. Finding a quality designer might be similar to finding a needle in a haystack. So be wary of those freelancers magnifying their expertise. Check each designer’s portfolio and conduct test projects before signing on the dotted line.

Price:

Browse through thousands of logo designers with hourly rates ranging from $25 to $150

1. Upwork

Upwork is one of the best places to find graphic designers. The marketplace has thousands of freelancers to hire for projects and long-term work. You can look at the freelancer’s profile, portfolio, and reviews. Plus, you’ll see how many projects they’ve completed and their hourly rates.

2. Toptal

If you want to work with vetted freelancers who have worked with big brands, Toptal is your best shot. The site accepts 3% of freelancers globally. Most freelancers have worked with big brands like Microsoft, Bridgestone, and Zendesk. You can work with designers from different fields, like graphic design, UI/UX designs, illustrations, and more. Regarding logos, you can absolutely find expert logo and branding designers. When it comes to rates, it will vary depending on the freelancers’ experience.

3. Dribbble

You can find a logo designer on Dribbble. Before it offered marketplace options, Dribbble was a site where freelance portfolios were posted. Even then, freelancers can post their contact details so that you can work with them on a project. Rates vary as well with Dribbble.

Design Agencies (Best for big businesses and agencies with complete branding needs)

If you’re running a big business that needs an entire branding package, then an agency is a worthy investment. Also, if you’re running an agency that handles many clients for their designs, hiring an agency would be a huge help. 

Take note, however, that hiring an agency is expensive. This option is the most expensive on this list for custom-designed logos. That’s because you’ll be working with an entire team of creatives. These creatives will conduct market research and competitor analysis to ensure that your branding assets stand out. 

The logo design takes place after a thorough process dedicated to your branding. The upper hand of hiring an agency is that you’ll get many creative perspectives as the team offers diverse skills. You’ll get a modern logo design suitable in today’s visually-centric era. 

Agencies are all about client satisfaction. Therefore, expect that your logo and branding designs are relevant, high-quality, and professional.

Price:

Branding packages that include a custom-designed logo start at $10,000

1. Pentagram

One example of a logo design agency is Pentagram. It has worked with the biggest brands in the world, such as Mastercard and Reddit. They don’t specialize in any industry, but you can contact them if you would like to join the ranks of the big brands and well-renowned organizations.

2. The Bureau of Small Projects 

Nothing is small with what the Bureau of Small Projects has created for clients. The agency has worked with big brands and small businesses to produce amazing logos. The rates aren’t disclosed, but you can contact them for a quote.

3. DD.NYC

Our final logo design agency entry is DD.NYC. The NYC-based agency is an expert in creating graphic and web design work for clients. Additionally, the agency specializes in real estate, medical, industrial, manufacturing, finance, and tech!

On-demand Design Services (Best for startups, small businesses, or agencies that aim for quality and affordability)

On-demand graphic design services are growing in demand these days. This is due to its efficient process, quality output, and affordable rates as most on-demand design services run on a subscription-based model. That means you only pay a fixed monthly rate when you’re subscribed to a particular plan. 

Most on-demand design services offer these features:

• Unlimited custom designs
• Unlimited revisions
• Fast turnaround of 24 to 48 hours
• Custom design platform
• Ability to add team members to the platform
• High-resolution files
• Cancel anytime with no contract
• 15-day money-back guarantee

Some on-demand design services’ pricing will vary, depending on the included features. 

Price:

Here are a couple of on-demand graphic design services:

Design Pickle’s lowest plan is $499, and the highest plan is $995, exclusive of custom illustrations. 

ManyPixels’ three pricing tiers are $449, $549, and $899 a month.

Flocksy offers two plans at $420 and $995 a month. 

Penji offers the most affordable rates at $399, $499, and $899 monthly, including all graphic design and custom illustration needs. 

1. Penji

An on-demand design service like Penji can be ideal for your business if you need more than just a logo without the hassle of paying hourly rates and finding new freelancers for every project. You can trust Penji to work on your business’s new logo. For only $499/mo, you can get a logo and more! 

2. Kimp

Another on-demand design service from which to get logos is Kimp. Like Penji, you can request other designs that fit your branding needs. Aside from designs, you can request videos. For $897/mo, you can request logo designs from Kimp!

3. Flocksy

Our final option for an on-demand graphic design service is Flocksy. Unlike Penji and Kimp, you can get logos on a higher-tier plan. However, you get access to more designs and other creatives! Starting at $1,195/mo, get logos and more from Flocksy!

Related Post: Custom Logo Design Using a Graphic Design Service

Where Should You Get Custom Designed Logos

When looking for a professional logo designer, there are a couple of factors to consider. Here are a few:

• Experience – This lets you assess how many years they’ve worked as a logo designer. Additionally, you also have to check the logos they’ve created and with which niches they’ve made logos for.
• Portfolio – You can check the logo designs they’ve created. Plus, you can also see their logo design styles.
• Industry expertise – Some logo designers specialize in various industries. You can find a logo designer based on your industry. You can also partner with a general purpose logo designer.
• Social proof – You can find reviews for freelance graphic designers on their profiles. Additionally, you can research more about what people say about graphic design services or agencies.
• Communication skills – Ensure that the freelancer communicates regularly and clearly. Any miscommunication can affect your professional relationship. You can ask them where they want to chat with you regarding your project.
• Specialties – Many designers have specialties. Some stick to one specialty, while others can work on any design generally. It would be best to reach out to a logo designer if you need a logo only. Meanwhile, if you need designs other than a logo, you can look for a general graphic designer.
• Transparency – Freelancers often work with other clients. It’s important that they disclose they’re working with other clients. Similarly, they should also disclose other details, like work experience, rates, and other information that could affect your professional relationship.

The last and final factor every client considers before hiring is the logo design cost. Because brands have different limitations, smaller businesses won’t be able to afford to hire design agencies. 

On the other hand, huge corporations will probably not even acknowledge online logo maker tools. And while hiring freelance logo designers might seem like the best option, the hiring process can be tedious and time-consuming.

Finding the perfect match among hundreds of portfolios can be quite a task. Additionally, freelancers cherish their independence, which means they may not limit themselves to working with just one client. They often seek to take on as many projects as they can handle to maximize their income. Consequently, when faced with challenges, freelancers may prioritize higher-paying clients and leave behind those offering lower compensation.

Trying out an on-demand graphic design service is a safe choice. For one, you don’t have to pay hourly or per-project rates, which can go sky-high. Also, you don’t have to worry about being bound to a contract. You can cancel anytime if you no longer have any design requests in the queue. 

Finally, you don’t only get custom-designed logos, but you get all design types your brand needs. All these features are offered at fixed monthly rates. If you want convenient, quality, and affordable packages, check out Penji. 

All their plans include all your branding and marketing needs with a dedicated account manager and fast turnaround. If you want to try Penji’s seamless design process for 15 days risk-free, fill out this quick sign-up form or check out one-off logo designs.