Helping Team Meet High Demand

Large enterprises like Uber need a high volume of graphic design and often struggle to supplement their in-house team while retaining brand consistency.

Upgrading User Interface

Making new changes to the Uber app poses a unique challenge as established customers demand a seamless experience.

Internal and External Branding

Creating a distinctive internal brand identity for cross-company announcements and events that remains harmonious with Uber’s globally-recognized image.

Solution

Uber tasked Penji designers with developing an internal brand guideline based on existing brand elements.

Penji helped reduce Uber’s internal design workload by effectively turning around daily progress on a wide range of digital projects.

Designers simplified Uber’s iconic app design with new features and experience-improving design that kept the Uber brand intact.

Result

58% of users reported a more positive experience with the Uber app thanks to design changes.

Uber doubled their design output within 1 month of signing up, freeing in-house designers to devote their energy to significant projects.

Attendance for internal events increased 30% thanks to eye-catching and distinct event graphics that improved the company’s sense of internal harmony.

Enhancing the Digital User Experience

As more customers move online for their pharmacy needs, CVS faces the challenge of creating a digital experience that is not only visually appealing but also user-friendly.

Facing the COVID-19 Pandemic

As a global leader in healthcare, CVS faced a tremendous challenge to keep the public informed on health and safety measures during the height of COVID-19.

Building Loyalty Through Design

CVS’s loyalty program, ExtraCare, offers an opportunity to use graphic design to foster customer loyalty.

Solution

Penji simplifies designing intuitive navigation and streamlined processes for ordering prescriptions, scheduling health services, and accessing health information.

Penji customized local and global health initiatives, creating engaging designs to improve reach for informative and educational content on COVID-19 safety.

To foster customer loyalty, Penji personalized design elements based on customer preferences and purchase history can further enhance the sense of belonging and appreciation.

Result

Revamping the CVS website and mobile app with a focus on user experience and accessibility resulted in a 25% uplift in online engagement.

Introducing a redesigned, visually appealing loyalty card and promotional materials for the ExtraCare program led to a 30% increase in program enrollment.

Streamlining COVID-19 communications, CVS saw 27% increased traffic for landing pages related to health and safety tips, vaccines, and other related subjects.

Seasonal and Occasional Marketing

With the florist industry heavily influenced by seasons and occasions (such as Valentine’s Day, Mother’s Day, etc.), 1-800-Flowers must continually adapt its graphic design strategies to reflect current themes, holidays, and sentiments.

Creating Compelling Product Displays

The presentation of floral arrangements and gifts online is a significant challenge, as customers cannot experience the products firsthand before purchasing.

Crafting a Unique Brand Identity

In the crowded online florist market, establishing a distinctive brand identity through graphic design is crucial.

Solution

Penji helps to create dynamic, flexible design templates and imagery that can be quickly updated to keep the marketing materials fresh and relevant.

Penji works closely with 1800 Flowers to find the best way to bring product images and displays that accurately represent the products.

From thoughtful logo design, a consistent color palette, to a unique visual style that can be recognized across all platforms and marketing materials, Penji identity unique brand images.

Result

Improving the quality of product imagery, and streamlining the checkout process, 1-800-Flowers saw a 20% increase in conversion rates.

Tailoring graphic design elements to create visually compelling seasonal campaigns resulted in a 35% increase in sales during Breast Cancer Awareness Month.

1-800-Flowers saw a 25% increase in repeat purchases with memorable branding.

Modernizing Marketing

Forbes is known as a reputable institution, giving them a leg up in the competitive world of SEO. At the same time, increasing digital reach requires upgrading branding for a digital audience.

Expanding Brand While Maintaining Consistency

Forbes is an iconic, highly recognizable brand, posting the unique challenge of creating new content that stays true to it.

Increasing Social Media Engagement

Forbes is interested in increasing its reach across new media platforms like Instagram, Twitter, and TikTok.

Solution

By leveraging Forbes’ established style guide, Penji’s designers created new elements that stayed true to the trustworthy, business-savvy brand.

Utilizing Instagram’s unique features helped Penji create new forms of content for Forbes, experimenting with A/B testing to find the most engaging content.

Penji’s designers analyzed trends in the digital marketplace, Penji helped Forbes modernize their brand presence through social media.

Result

Forbes saw engagement on social media improve by 700% across channels.

With redesigned graphics, Forbes developed a more consistent brand image for their social feeds.

Forbes improved their average SEO ranking by 5.6 points using Penji blog illustrations and graphics.

Branding to Help Others

To reach more customers with their creative services, RushOrderTees sought branding that conveyed a desire to help and an ability to meet any client’s needs while establishing brand trust.

Meeting the Challenge of COVID-19

When the pandemic forced many businesses to scale back, RushOrderTees sought to maintain production and stay ahead of competition.

Giving Clients a Personal Touch

Offering services to help improve clients’ graphic designs, creating a more active and helpful relationship between RushOrderTees and their customers.

Solution

Penji created landing pages, email graphics, and digital ads with an emphasis on service and improved, sleeker branding.

RushOrderTees increased their investment in Penji to offset the challenges created by COVID-19, enabling them to speed up production.

Using the Brand Folders tool, RushOrderTees keeps track of clients while designers ensure that each project is a perfect fit.

Result

RushOrderTees upgraded to a total of 5 Penji designers, creating dozens of tasks for the brand on a monthly basis.

Graphic design production increased 2200% compared to their previous design team.

Company saved $130k on design while increasing their audience reach 40% during the height of the pandemic.

Creating a Consistent Brand Identity

Balancing professionalism and approachability, leveraging existing external brand elements to create a complementary design ethos.

Meeting Regular and Changing Needs

Responding to growth and an ever-shifting marketplace with timely and prompt designs catered to company events and initiatives.

Crafting Targeted Content for Team Members

Creating visually appealing campaigns that consider the unique culture and diversity of Coinbase’s internal team as well as the broader cryptocurrency industry.

Solution

Penji builds on external branding to create an equally strong internal branding across all mediums, including its website, mobile app, marketing materials, and social media.

By understanding Coinbase brand essence, Penji adapts to event-specific demands while maintaining fast turnaround and continuous brand engagement.

Vast team of designers from Penji help Coinbase explore a broad range of content channels, adding visual harmony to the workplace and allowing for ever-changing initiatives.

Result

Consistent visual branding across internal and external channels led to 15% improvement in employee retention and engagement.

Turnout for events increased 2x thanks to engaging and memorable graphics.

Over 25 additional marketing channels were created using Penji’s extensive library of services.

Adding Illustration to Brand

Continued relevance for the Grumpy Cat brand requires expansion beyond the life of one cat. How can Tardar Sauce’s likeness and personality be carried over into different illustration styles?.

Leveraging Social Success

Grumpy Cat is one of the most successful memes in history, but converting viral meme enthusiasts into loyal customers poses a uniquely modern challenge.

Expanding Brand Potential

Rowing the Grumpy Cat brand and mascot into new media spaces has proven a challenge.

Solution

Grumpy Cat utilized Penji’s versatile design services to incorporate different illustration styles into their brand.

Penji designers leveraged the iconic cat as a brand mascot, creating a strong brand identity built around her grumpy face through social posts and digital ad engagement.

Highly targeted marketing content helps Grumpy Cat reach audiences most likely to engage with the brand, including pet owners and longtime meme lovers.

Result

Grumpy Cat increased sales by 600% in 3 months thanks to a broader catalog of marketing materials including illustrations and social media content.

Brand presence on Instagram and Facebook increased threefold with an average 10x engagement boost on social posts.

60% of survey respondents said they would “likely” or “very likely” purchase a Grumpy Cat-branded product in the next year.

Mobile-Friendly UI Design

Vyten’s app design specialty requires designers with a specific understanding of mobile architecture and how it interacts with branded design.

Maintaining Workflow at Scale

While attracting new clients, Vyten needs to ensure their unique process remains consistent to ensure each job receives the exemplary work it deserves.

Consistent Quality Assurance

Vyten had limited success supplementing their work with freelance designers. They sought out an option that allowed them to retain designers and skip the laborious hiring process.

Solution

Penji onboarded Vyten in minutes after a brief demo call, swiftly connecting them with designers well-versed in mobile UI design from our in-house team.

With time, Vyten’s Penji team members integrated themselves into the agency’s existing design workflow, allowing for streamlined daily production on major projects.

Designers used app design best practices to design layouts, pages, branding, and more to accommodate Vyten’s diverse range of customers.

Result

Vyten added 4 active designers to their team, ensuring high-quality, round-the-clock work that kept customers satisfied.

Clients saw a 4x faster turnaround compared to other app design agencies thanks to Penji’s streamlined delivery process.

The agency saw an 87% increase in new sign-ups within three months of switching their design partnerships to Penji.

Improving User Interface

Business owners in the ecommerce industry tend towards intuitive tools that seamlessly integrate with their existing workflow.

Brand Identity Simplified

Improving brand recognition by creating a definitive brand style guide and refining graphic design features across channels into a cohesive whole.

Landing Pages That Convert

Turning solid traffic into repeat sales requires targeted landing pages with thoughtful and eye-catching design.

Solution

Penji created a brand style guide based on high-performing elements of Chatfuel’s existing brand to promote harmony across web, advertising, and social channels.

Using this template, elements of Chatfuel’s UI/UX design were improved with simpler and more aesthetically cohesive designs.

Finally, unique landing pages were created for Chatfuel’s specific campaign needs, precisely targeting markets likely to buy with trendy, professional designs.

Result

Up to 10x increase in sign-ups from landing pages with Penji redesigns.

Improved customer satisfaction by 57% with streamlined UI and cohesive web page design.

Branding design streamlined with comprehensive guide in under 2 weeks, allowing for quick implementation and immediate results.