Have you ever struggled to explain a concept about your product or service? What’s even more difficult is trying to sell that complex idea to your target audience. If this is you, you might need the tool many entrepreneurs take for granted: infographics. The rise of visual content is undeniable, thanks to its impact on user engagement. And the best way to do this is via infographics. Here’s all you need to know about it and how to find the best infographic design service for your brand.
What Is an Infographic?
A representation of information, an infographic is a visual tool that mixes images, charts, and texts to simplify a complex idea. It makes an intricate concept easy to understand by breaking it down into engaging and snackable visuals. You can find infographics used in a multitude of industries, from fintech to education, as they are excellent conveyors of information at a glance.
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Why Use Infographics?
According to statistics, infographics can increase website traffic by up to 12%. This alone is enough reason to use infographics. However, it offers more benefits, which are as follows:
Simplifies Complex Ideas
There is a saying that goes, “A picture is worth a thousand words,” perfectly explaining why an infographic should be on your list of visual assets. Its combination of text and images can make a complex subject digestible while retaining the attention of its viewers.
Enhances Understanding
Humans are visual creatures. When you use images to explain a point, it has a higher chance of being absorbed than just plain text. Infographics allow viewers to scan the content rapidly, letting them decide if they want to see more.
Boosts Visibility
Well-crafted infographics can help your brand’s online visibility. Attractive infographics are highly likely to be shared on social media and other platforms, thus widening your reach.
Improves Engagement
An infographic has the ability to increase a viewer’s time on your website while also increasing traffic. It also encourages them to share and interact on your social media platforms.
Enhances Brand Authority
Compelling infographics can position your brand as an authority, knowledgeable, and professional. This helps build trust and reliability for your businesses.
DIY vs. Professional Infographic Design Services
Now that you understand how beneficial infographics are for business, it’s time to think about getting them. Looking at these infographics, you’d think they are fun to create, and they are! There are also infographic design services that can craft them for you. Let’s take a closer look at both ways to find which is the best fit for you:
The DIY Route: The Quick and Budget-Friendly Way
If you’re a startup, small business, or blogger, there are tools available that you can use to create infographics. There is Canva, Figma, or even Piktochart. These allow you to create decent-looking infographics with just pre-built templates and drag-and-drop functionality. Also, if you have the artistic chops and the patience, these DIY tools will be sufficient enough.
Pros:
- Cost-effective with free or low fees
- Quick for basic projects
- ideal for internal or social media use
Cons:
- Very few customization options
- Unoriginal results
The Professional Route: The High-Quality and Strategic Way
Using infographics for your business means using high-quality ones. They will represent your brand. Thus, a professionally made infographic is the more intelligent choice. That said, some things require skills that only legit graphic design services can do. These pros can bring style, expertise, hierarchy, and consistency to your infographics that DIYers may not know.
Pros:
- Tailor-made designs aligned with your brand voice and messaging
- Polished, visually captivating, and, of course, branded
- Better results while saving you time
Cons:
- More expensive (scalable with Penji)
- Not suitable for those with few design requirements
What to Look for in an Infographic Design Service
If you’re convinced that an infographic design service is what you need, here are a few key characteristics you need to look for:
Quality of Design
You only want the best for your brand, and that’s why an infographic design service’s work quality is paramount. Browse through portfolios to find one whose work aligns with your brand voice. A great infographic isn’t one that looks beautiful, it also has to tell your story effectively.
Turnaround Time
How fast a graphic design service delivers your infographic is also crucial. Rushed work may not come out as good, but nobody wants a delayed submission. Look for one that can nicely balance speed and quality.
Clear Communication and Collaboration
Great designs come from clear communication and collaboration. And so, look for infographic design services that will ask questions, listen to your needs, and be responsive throughout the design process.
Transparent Pricing
While many think graphic design services are expensive, this is far from the truth. You can find affordable services that offer quality work. Inexpensive doesn’t necessarily mean poor quality. Watch Penji’s quick demo video here to learn more about us.
Top Infographic Design Services You Should Look Into
With so many graphic design services, finding the right fit for your brand can be challenging. To help you decide, here are a few you can consider:
Penji
Penji’s unlimited graphic design subscription lets you send requests for as many infographics as possible in a month for a fixed, flat rate. Furthermore, it offers quick turnarounds (1 to 2 days), professional quality, and transparent pricing. However, this may not be for those with one-off projects only.
Fiverr
On the other hand, Fiverr platform that connects you to freelancers skilled in infographic design. You can choose from various pricing points, making it ideal for budget-conscious brands. The caveat, though, is that it is a laborious task to browse through portfolios, interview, vet, and onboard.
99designs
If you’ve heard of platforms that let you hold contests to find infographic designers, 99designs is a good option. It has access to experienced and vetted designers, allowing you to set your own price. This may not be ideal if you need more than infographics, as it is limited to one-off designs. You need to repeat the process if you want to hire again.
Final Thoughts
Infographics opens up a world of advantages for businesses looking to ramp up their marketing strategies. The only concern would be finding the right infographic design service, which may be the easiest part, as Penji is a top-tier option. Our infographic designers rank among the top 2% of creative talents. In addition, you won’t have to worry about the quality of work, plus our flexible plans are cost-effective.
Send your first infographic design request here to get you started!
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
