June 25, 2020, by Barbara Anne Isla
Do you want to know if your website UX design is effective? What are the ways to check if your consumers are having a great time using your website or your app? What are the points you have to evaluate?
You see, it’s easy for us to be biased when it comes to our company’s website UX design. But if you want to improve your sales, then leaving your preferences behind and knowing what your consumers want is the best way to go. According to Impact, almost 80% of online users will search for a new website if they don’t like what the see on the first one. That’s just the visual appeal. How much more if we talk about the overall user experience? The percentage will surely get higher.
There are multiple ways to evaluate the user experience of your website or app. We are sharing with you the most efficient ones so you can already start revamping and redesigning.
First of all, consumers are now are more vocal. If they love something, they will rave about it. If they find a new feature a bit off, they will say something about it too. And you should use this to your advantage.
Whenever you are making changes to your website UX design, always involve your users. Ask them about their feedback. Encourage them to provide details. You might not agree with what they say. But at the end of the day, they are your users and they are the ones who will bring your business more income.
You can get customer feedback from different platforms. You can get it via phone call, email, or even from social media. What’s important is that you take note of their ideas and use them when redesigning your website.
It’s crucial that you know on which pages your users spend most of their time. But of course, you have to check which ones are not being utilized. You can use heatmaps to identify which buttons are commonly clicked, and which ones are ignored. The reasons vary such as the placement of your buttons or a weak call-to-action. Here are the best tools to help you.
You might need to pay for the advanced features, but considering the competition in terms of website UX design, getting tools is actually an investment.
There are tools that can help you track the time that your visitor spends in completing an online form. Truth be told, online forms are probably the least favorite part of any online user. If it’s too long, it can be overwhelming. This can eventually turn off a potential lead. Do not let that happen by knowing ‘what is too much’. Perhaps there are some categories that you can omit.
This might not be the most obvious way to test your website UX design, but if you pay attention to your customer’s questions, it can help you big time. What do we mean by this?
Say, for example, most of your online visitors asked about how to purchase from your website. That means your checkout process might not be clear. Let’s have another example. What if a significant number of your leads inquired about a product description. Maybe the texts aren’t visible or the drop-down arrow isn’t working.
You have to take note of these common questions. Most likely, the problem is not with the users, but with your website design.
And most importantly, you need to have a group that will constantly use your website or app. This doesn’t necessarily mean someone from your company. In fact, we recommend that you work with your actual consumers. Provide questions which they need to complete after the testing phase. That way, you can easily track which pages need improvements.
We listed five companies that have used a great website UX design to their advantage. Perhaps, you can get inspiration and ideas from these.
Millions of people use Paypal to transfer and receive money. And this is not surprising because their website and app are easy to use. Setting an account is a breeze as well. You just need an email, then sign up, link your bank account, and you are ready to roll. Since we are talking about money, they highlight the safety and security features of their website.
We also included Mailchimp on our list because it provides a unique experience to its users. Their ‘mascot’ adds humor to their website and it boosts that fun when browsing through their pages. They call it the ‘humanization of technology’. It’s a good idea so you can avoid a boring design that can affect the overall experience of your visitors.
What we love about Yelp is its straightforward design. The majority of the people who use Yelp are looking for instant information. Their design certainly addresses that. The same concept can be found on most travel websites as well.
Zalora is also a good example of a company that uses a compelling UX design. You can easily filter items and see their price right away. This can help the buyer in making an instant decision. Also, they use pop-up coupons and that can influence the user to purchase right away. However, you have to be careful in using pop-ups as it can get annoying when overdone.
In terms of a messaging website and app, Viber is one of the best in the market. You can quickly sync contacts and find people. The stickers are actually a great touch!
We already know that a website isn’t just about using the best images or providing unique features. As always, we value functionality above aesthetics. It’s common to have shortcomings at the early stages of your website UX. And that is why you need to conduct regular testing and to get tools that can help you with it. Otherwise, you will lose a significant portion of your business.
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