A branding kit contains all the visual elements that make the brand unique. A great tool to keep the brand consistent, this collection includes logos, colors, fonts, and even guidelines that build brand identity.

In this article, we’ll look at branding kit examples and offer tips to help you make the perfect kit for your business. Let’s get started!

1. Awaken Hub

Avaken branding kit

Let’s start off our branding kit vector graphics with this example from Penji. As seen in the image, the kit offers logo variations – including a green version, a black version, and a combination of the two. In addition, the kit also specifies the brand’s typeface, as well as the hex codes of the color scheme.  

2. Netflix

Netflix branding kit

Undoubtedly, Netflix is one of the brands that has taken the world by storm over the past few years. The streaming platform’s branding is so strong that all users are somehow familiar with its “Tudum” sonic logo that accompanies the visual logo. If you’re curious about Netflix’s branding kit, here’s a section explaining its symbol and wordmark.

3. Yelp

Yelp branding kit

Yelp needs to keep its look fresh and uncluttered as a platform that offers crowd-sourced reviews about ventures. This style guide provides guidelines on the shapes, colors, and other design elements used in the app.

4. Spotify

Spotify branding kit

If you’re a loyal Spotify user, the company’s green logo is probably etched in your mind. But have you realized that the audio streaming provider also has other logo color combinations? Take a look at their branding kit to check them out. 

5. Goodness

Goodness branding kit example

This branding kit for Goodness, made by one of our designers here at Penji, shows an ideal typeface combo. The rule of thumb is to pair a stylized font with a simpler one. In this example, the handwriting font pairs well with the straightforward sans serif font, complementing the vector drawing logo.

6. Herban Kitchen

Herban branding kit

What makes this brand kit from Herban Kitchen stand out is how much meaning it holds. For instance, the kit explains the color palette’s meaning, including how the brand combines the concepts of nature, home, and peace.  

7. Apple App Store

Apple app store branding kit

Apple App Store’s brand style guide provides clear-cut guidelines on incorporating visuals for various uses. Doing so helps ensure the brand stays intact across all platforms and partner brands.

8. Slack

Slack branding kit

This branding kit for Slack offers detailed guidelines about its logos, typeface, and other branding assets. As seen in the image, the kit specifies not only the primary colors of the brand but also the secondary colors.

9. Urban Outfitters

urban outfitters branding kit

This branding kit for Urban Outfitters is quite specific. For instance, it provides guidelines about the center alignment of image texts, capitals for headers and titles, and so on. In addition, the style guide also offers photography guidance–including ensuring that photos are set in urban environments.

10. Tech Loop

Tech loop branding kit

Here’s another branding kit that one of our awesome designers here at Penji created. As seen in the image with a simple background design, the palette features cool hues and a stylized circle logo. The brand identity looks stable yet fun – perfect for a tech firm. 

11. Starbucks

Starbucks branding kit

Starbucks, the global coffeehouse chain, is instantly recognizable by its iconic green mermaid logo. The Starbucks branding kit is a testament to the brand’s commitment to consistency and quality. The kit includes its logo variations and typeface, which combines custom and standard fonts. As for its color palette, the primary color is Starbucks Green, but the palette also includes complementary colors like deep brown (representing coffee) and cream (representing milk). Each color comes with specific HEX, CMYK, and RGB codes.

12. TEDx

TEDx branding kit

TEDx, an offshoot of the main TED conference, allows independent organizers to create their own TED-like events. The branding kit for TEDx is designed to maintain the integrity and spirit of the main TED brand while allowing for local customization. The kit includes its logo variations, which is primarily the TEDx logo with the ‘x’ indicating an independently organized event. There are guidelines on how to incorporate the specific name of the local event (e.g., TEDxParis or TEDxYouth@Austin). 

The primary colors are TED Red and charcoal gray. However, organizers can introduce additional colors to represent their specific event as long as they adhere to the overall TEDx style.

What is Included in a Branding Kit?

A branding kit includes the visual elements your brand will be known for. Here are some of the basics you need in your branding kit checklist:

  • Logo, including icons. As seen from Netflix’s and Spotify’s branding kits, the style guide should include the brand’s logo, including its many versions. For instance, how can the icon be used without the wordmark? What are the acceptable backgrounds for the logo?
  • Typeface. The brand kit must also include the company’s fonts and styles. Aside from the font combination, this part also dictates the weight, title case, and other aspects of text used in visual assets. 
  • Color palette. Color is a crucial part of branding kits. That said, using a common name such as blue or cobalt is not enough to identify a hue. Instead, you must specify the standard digital color codes, such as HEX, CMYK, RGB, or Pantone®.

Branding Kit Tools

There are many online tools you can use if you’re in the process of brainstorming for your branding kit. Aside from online vector editors, here are a few tools you can use as you build your brand style guide.

  • Canva’s Color Palette Generator. This free branding kit tool from Canva allows users to generate a color palette based on their favorite images. You can simply upload the image, and the app will generate its main colors, including the hex codes.
branding kit example
  • Color Hunt. Color Hunt is another tool you can use to brainstorm for color schemes. You can simply browse their collection and pick the ones that resonate with you. They offer a wide range of themes – from vintage and pastel to space and kids. 
branding kit example
  • Fontpair. If you don’t know the first thing about typefaces, you can start with the font combinations at this websiter. This platform offers curated font pairings, so you won’t have to start from scratch.
branding kit example

Tips for Creating an Effective Brand Kit

Here are a few tips to make your branding kit effective.

  • Define Your Brand Identity. Before diving into design, understand your brand’s mission, vision, values, and target audience. This foundation will guide your design choices.
  • Choose a Memorable Logo. Your logo is the face of your brand. Ensure it’s unique, scalable, and looks good in both color and black and white. Include variations like horizontal, vertical, and icon-only versions.
  • Select a Consistent Color Palette. Learn how to use the color wheel as you choose colors that resonate with your brand’s personality. Provide specific color codes (HEX, RGB, CMYK, and Pantone) to ensure consistency across all platforms.
  • Pick Versatile Typography. Choose 2-3 fonts that complement each other—one for headings, one for body text, and possibly another for accents. Ensure they’re legible in various sizes.
  • Include Imagery Guidelines. Specify the type of imagery that aligns with your brand, whether it’s illustrations, photographs, or icons. This ensures a consistent visual language.
  • Determine Voice and Tone. Your brand’s voice (its personality) and tone (its mood) should be consistent across all content. Whether it’s professional, casual, humorous, or serious, document guidelines for writers and communicators.
  • Highlight Dos and Don’ts. Clearly outline how branding elements should and shouldn’t be used. For instance, specify the minimum size for your logo or the background colors it can appear on.
  • Regularly Review and Update. As your brand grows and evolves, so should your brand kit. Regularly review and update it to reflect any changes or additions.

The Lowdown

As you’ve seen from the ten examples above, branding is more than just a logo; it’s about the customer experience, including visual experience.

In addition, it’s crucial to note that consistency is one of the key elements of branding. Whether you’re creating a logo, font, or color palette, you must ensure it’s consistent across all branding materials. Branding consistency will hone your brand identity and strengthen it the more you use it.

If you need a branding kit that makes a mark and isn’t based on guesswork, leave the heavy lifting to our expert designers here at Penji.

We have the top 2 percent of designers who can craft awesome graphics tailored for your project. Best of all, we offer unlimited designs at a flat monthly cost, so you’ll get awesome value for your money.

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