Branding and marketing pieces matter now more than ever. Whatever the size of your business, you likely have graphic design needs. From internal projects for your own blog, social media accounts and promotional pieces, to the work you do for customers, you may need a hand from a professional to create thoughtful and eye-catching promotional materials. Here are 10 ways using an online graphic design service can save you time.
Pay as You Go
Enjoy the benefit of a skilled graphic designer without adding a full-time employee to your team. Hiring a new employee is time consuming in terms of interviewing and training. Adding to your team may also be cost prohibitive, especially if you do not have enough work to keep a full-time designer busy. An online graphic design service lets you work with a team of talented graphic designers as you need design work, so you don’t need to figure out how to keep an employee busy between projects.
Hire a Pro
With so many easy-to-use design programs and apps it can be tempting to take a DIY approach to creating marketing materials. Professional graphic designers understand how fonts and colors and imagery all work together to convey the style and feeling of your brand. Designers also understand branding, and how everything from your logo to the images used in blog posts all need to work together to create a cohesive feel. When someone who isn’t a designer creates marketing items, there may be disconnect between different pieces. And this can cause confusion for customers and will take time to straighten out. By working with an online graphic design service you can let the professionals do what they do best.
Make the Most of Your Time
Another strike against the DIY graphic design approach is the time drain this presents. Creating your own marketing files can be time consuming if you are not adept at design work. Outsourcing to a design service can save you time and frustration.
Work Smarter, Not Harder
Everyone on your team likely has more than enough work to keep them busy. Piling on more may impact the quality of work your team delivers and your team’s ability to reach deadlines. Working with an online graphic design service ensures all projects are not just completed, but the finished results stand out, without placing any additional stress on your internal team.
Round Out Your Team
Fill any gaps on your team by using a design service. For instance, if you need a logo, but no one on your in house design team has experience in logo design, bring in a design service. This enables you to make the best use of resources and ensures quality results.
Get a Fresh Perspective
A fresh set of eyes can introduce creative ideas and breathe new life into a tired marketing campaign. If you and your team have been working closely on a project it may be difficult to come up with a new and engaging solution. Bringing in an online graphic design service can save you the time and hassle of brainstorming something new and innovative.
Internal graphic designers are completely capable of hitting deadlines, but sometimes other responsibilities get in the way. Bringing in an online graphic design service means that your project is their priority and you complete your job on time.
Do It Right
Graphic designers understand how to set up files for press. File issues can delay production of printed marketing items and incur more expenses when files need to be fixed or tangible items need to be printed again if corrupted text or other mistake was not caught in time. The same goes for digital files for use on websites. Web pages that are slow to load or unreadable due to file issues can drive customers away. An online graphic design service will set your files up right the first time.
Find a Good Partner
Sometimes as the scope of a project shifts you may find that an infographic or a tee shirt design needs to be tweaked. As revisions are identified, you need a reliable design service that is easy to communicate with and implements your direction. A good partner will use the direction you provide to deliver quality results in no time.
Choose the Right Online Graphic Design Service
Using multiple agencies or freelancers and constantly writing briefs is not a good use of your time. Finding one agency that handles all of your design needs in an efficient and thorough manner lets you focus on what you need.
Take Your Marketing Materials to the Next Level
If you constantly find your business requiring design work, partnering with an online graphic design service can be a great solution. Save time and money without sacrificing quality when you work with Penji. Our team can help your business by providing access to talented graphic designers as you need them. Get in touch to learn what the Penji team can do for you.