With over 930 million users in over 200 countries and territories around the globe, LinkedIn has become a go-to for business owners. They leverage the platform not only to connect but to market their businesses. According to a survey, B2B marketers believe that LinkedIn is responsible for 80% of their social media leads. Don’t be left behind and start using LinkedIn marketing with the following strategies:

Set Clear Marketing Goals

illustration of bullseye

To succeed in your LinkedIn marketing efforts, you need to set clear marketing goals. Without these, measuring success would be difficult. Defining what you want to achieve will help you understand what’s working and where you should focus your time and efforts on. 

Your LinkedIn marketing goals should follow the SMART criteria of being specific, measurable, attainable, relevant, and time-bound. This means that your objective should be well-defined, quantifiable, realistic, aligned with your business goals, and has a deadline.

Find the Right Network

illustration of people

Effective LinkedIn marketing is about connecting with the right network of professionals and businesses interested in your industry, products, and services. Having no clear understanding of your audience can pose the risk of wasting your time and resources on content and messaging that doesn’t resonate with them. 

When you identify your target audience’s demographics, wants, needs, and behaviors, you can create content that speaks directly to them. This is excellent for generating leads and establishing your brand as a thought leader and industry expert.

Develop a Content Strategy

illustration of people

Developing a solid content strategy is a must for your LinkedIn marketing strategy. This should serve as your roadmap for your marketing plan. It will help you create content that engages your audience and drives traffic to your LinkedIn account.

You have the option to create and publish articles, social media posts, infographics, and videos. Whatever content type you choose, ensure that they are relevant informative, and engaging. Explore and experiment with content to know which ones work for your business and your audience.

Create Custom-Made Content

illustration of marketer

While we’re on the subject of content creation and strategy, always strive to customize them for your brand and audience. Your LinkedIn connections are your greatest assets. You need to create content with them in mind to help expand your network and drive more leads and conversions to your business.

Tailor-made content can come as blog posts, industry news and trends, or thought leadership pieces. Whatever content you choose to put out there, ensure that they’re designed to entice and engage them.

Be Consistent

illustration of advertiser

Any successful entrepreneur worth their salt will tell you that consistency is key to a thriving business. To maintain a strong presence on LinkedIn, you need to be consistent. Make it a point to post regularly by keeping a consistent schedule.

This will ensure that your audience will see your content continually and engage with your brand. Also, make sure that you post content with the same high quality and relevance to them. You may also want to keep your profile updated and fresh to reflect your brand and any changes to your business.

Engage with your Audience

illustration of people

Actively engage with your audience by starting conversations with them. Doing so allows you to build long-term relationships with them and your clients. This can also help you establish your brand as an authority in your industry.

There are many ways you can engage with your audience on LinkedIn. You can reply to comments, ask questions, share insights and opinions, or join in on groups and discussions. 

Build Relationships with Industry Leaders and Influencers

illustration of business partnership

Another effective marketing strategy you need to use on LinkedIn is building connections with industry leaders and influencers in your niche. This will help you gain valuable insights needed to expand your business and reach potential clients. In addition, connecting with them can help you gain network opportunities that can help grow your brand and reach new audiences.

This is an excellent way for you to learn about the latest trends, best practices, and useful strategies. This will benefit your brand in ways that can help you improve your marketing efforts and stay ahead of the game. Influencers can also help broaden your reach and establish your authority.

Use Attention-Grabbing Images and Graphics

illustration of people holding big key

Using attention-grabbing images and graphics is the key to more engaging and memorable content. One of the best ways to do this is by creating visually striking images that convey your brand message and vision. If you want to know more about how you can achieve this, watch our demo video here

Use images and graphics that consistently have high quality, relevance, and appeal. Use them on your posts, articles, profile, and other marketing materials. These will greatly support your unique messaging and brand identity.

Be Human

illustration of people

One of the best ways to increase engagement and drive traffic to your brand is by being human. This means you need to leverage the power of your employees and their personal networks. This can add authenticity to your business and amplify your brand’s message and reach a wider audience.

Furthermore, using your employees’ networks can serve as a powerful recruitment tool. Your employees’ connections can help you find a more targeted audience in their areas of expertise. For this, you need to encourage your staff to be active on the platform.

Do Competitor Analysis

illustration of magnifying glass

To succeed in any marketing campaign, you need to look deeply into your competition. Competitor analysis is a valuable tool to know your rivals’ strengths and weaknesses. This can help you craft a marketing strategy that favors your brand.

Start by identifying who your biggest competitors are and researching everything you can about them. This will help you gain insights into their marketing strategies and find ones that can counter them. This will also help you determine what sets you apart from the rest.

Final Thoughts

A well-planned LinkedIn marketing strategy can be a valuable asset to any type and size of business. The list of strategies above is proven to work and can help increase your reach and boost your online presence. All you need to do is experiment with each and find the ones that suit your brand the most.

For all your graphic design and visual asset needs, there is Penji. Our team of professional graphic designers is ready to take on all your design needs for your LinkedIn marketing efforts. Click here to get them started