Consistency is a crucial aspect of business, and for your brand’s visual assets, you need a brand guideline. This sets the standards that define your business’s overall look and feel. It outlines your brand’s colors, fonts, tone of voice, and mission and vision. Its significance lies in its ability to bring your brand consistency across all your platforms. If you’re looking to develop one, here are free brand guidelines templates you can use.
Table of Contents
- Green Beige Simple Structured Lines Food and Beverage Brand Guidelines Presentation
- White One-Page Brand Guidelines Template
- Pink and Black Brand Guideline Layout
- Tone of Voice Guidelines
- Random Brand Identity Guideline from LTC Design
- Purple and Aqua Gradient Brand Board Expanded
- Flat Design Brand Manual Brochure
- Cool Blue
- Talkie Brand Guidelines Template
- White Light Blue Yellow Minimalist Fashion Company Brand Guidelines
- Why Businesses Need Brand Guidelines
- How Penji Can Help You with Brand Guidelines
Here are ten of the best free brand guideline templates that you can use today:
1. Green Beige Simple Structured Lines Food and Beverage Brand Guidelines Presentation
If you’re in the food industry, this brand guide from Canva gives your business a fresh and lively personality. Its primary color is green, but it uses a few neutrals that add to its appeal. This is 100% fully customizable, so you can get the exact design your company needs.
This guideline template has 13 pages that are all consistent with each other. You have the option to use a few or all of them. It is free to use. All you need to do is edit, download, publish, and share anywhere you want.
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2. White One-Page Brand Guidelines Template
This clean and clear brand guideline template from Venngage is suitable for various niches. It is fully editable, allowing you to add fonts, colors, and images. It only has a single page if you want to make things straightforward and easily navigable.
Venngage has a wide selection of templates and is a good source for other design assets. You need to sign up, though, to get access to these. The templates are free, but if you want to download in high resolution or file types other than PDF and PNG, you need to upgrade to a paid plan.
3. Pink and Black Brand Guideline Layout
This beautiful brand guideline template from Adobe uses a black-and-white color scheme with the occasional pink added for accents. Its use of large fonts effectively draws the viewers’ eyes where they need to be. It is an ideal template for fashion, cosmetics, and other similar businesses.
This template is fully customizable. You can add your images, texts, and other design assets. You can download your design for free if you avail of Adobe’s free trial.
4. Tone of Voice Guidelines
Your team will always know what tone of voice to use with this brand guideline template from Pitch. The layout is easy to follow, the colors used are bright and attention-grabbing, and the font pairing is on point. It includes colorful and creative images, adding interest to the template.
Pitch offers free templates but has two other paid plans that let you enjoy more amazing features. Starting at $8 per month, you will get access to hundreds of templates for different uses, such as presentations and reports.
5. Random Brand Identity Guideline from LTC Design
Founder Alaa Choichnioa of LTC Design offers this free brand guideline template for everyone to use for free. It is already in high-resolution format and downloadable as an Illustrator file. It is easy to edit, so making adjustments to fit your brand will be quick and easy.
The layout is superb, the brand color choices are lovely, and the fact that the owner gives it for free makes this template more remarkable. There are no signups or attribution needed for you to use this template.
6. Purple and Aqua Gradient Brand Board Expanded
Another style guide from Canva, this Purple and Aqua template caught our eye and will do the same for your brand. And as it’s from Canva, editing it to fit your specific brand is easy. Even without design talent or coding skills, you can have a brand style guide that looks professionally done.
This template is perfect for those in the restaurant and other food-related businesses. However, its free-spirited personality will also look suitable for fashion brands and those specializing in children’s clothing.
7. Flat Design Brand Manual Brochure
With plenty of white space around the design, this brand guide template from Freepik is ideal for various types of businesses. This design would be suitable whether it’s a sporting goods store or a software company.
This brand style template is free to download and use, but you will need to give credits to the owner. If you wish to avoid attribution, you can always upgrade to a paid plan from Freepik.
8. Cool Blue
While the template’s name is Cool Blue, this one from ZippyPixels is customizable. You can edit it using any color and font you want. It features valuable icons, breathtaking photos, and a responsive design.
This branding template has eight pages, but you need to upgrade to a paid plan if you want more. It has most of the topics you need, such as the table of contents, corporate brand mission, logo identity guidelines, and brand color specifications.
9. Talkie Brand Guidelines Template
This Talkie Brand Guidelines Template from Visme is suitable for a wide array of industries. With its simple color combination, attractive fonts, and ample white space, this template is an excellent option for many businesses. You can customize it to make it unique to your brand.
This customization includes adding pages, interactivity, animation, color editing, and many others. It is free to download and use, you only need to sign up and create an account on the website.
10. White Light Blue Yellow Minimalist Fashion Company Brand Guidelines
Whether you have an interior design company, a retail store, or a coffee shop, the White Light Blue Yellow Minimalist Fashion Company Brand Guidelines is perfect. It exudes sophistication, class, luxury, and elegance. If you want these characteristics in your brand guide, this template is for you.
Since it’s from Canva, it’s free to download and use, with no need for attribution. However, signing up for an account is a must.
Why Businesses Need Brand Guidelines
You need a brand guideline to maintain your brand’s consistency and cohesive brand identity. It serves as your business’s rulebook, ensuring all your branding materials align with your company’s vision and values. Without it, you risk presenting an inconsistent image, which can diminish brand recognition and weaken customer trust.
The Key Elements of a Brand Guideline
- Logo Usage: This defines how your logo should appear in different contexts. This includes size, spacing, and acceptable variations.
- Color Palette: This specifies the exact colors associated with your brand. This includes the primary and secondary colors.
- Typography: This is the outline of all the fonts for your branding materials to maintain a uniform look across all your platforms.
- Imagery and Photography: This sets the tone for your visuals to ensure consistency in using photos, graphics, and icons.
- The Tone of Voice and Messaging: This establishes your brand’s voice, including preferred language, phrasing, and communication style.
- Brand Mission and Values: This states what your brand stands for to help keep authenticity in your messaging.
Examples of Strong Brand Guidelines
A few well-known brands have guidelines that can aptly serve as benchmarks when creating one. They are as follows:
- Google: Their brand guidelines focus on simplicity, clarity, and accessibility. Click here to view.
- Apple: Famous for its minimalistic yet powerful branding. Their brand guideline is a model of sleekness and uniform aesthetic. Click here to view.
- Spotify: Its clear instructions on color use, typography, and imagery make it one of the most consistent brand guidelines you’ll find anywhere. Click here to view.
How Penji Can Help You with Brand Guidelines
Penji has a team of branding and design experts ready to help you build strong and effective brand guidelines. These experienced designers can ensure that your brand is consistently represented across all platforms. Think of it as investing in a professional brand guideline that enhances brand recognition, builds customer trust, and simplifies your marketing efforts.
Final Thoughts
All these brand guideline templates are free to use. This means there will always be the chance, however slight it is, that you’ll have someone to share a design with. So, if you want an original branding guideline, Penji is the best design partner you’ll need.
Not only will you get a one-of-a-kind brand guide, but you can also request logos, illustrations, and many other design assets. Click on this link to get our designers working for you.
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