7 Business Communication Tips Using Graphic Design Best Practices

Gone are the days when business communication focused on words. These days, it’s more about what people see, how they see it, and how fast they can absorb it. 

With 65% of people being visual learners, relying on long emails, dense reports, or cluttered slides is like handing someone a map without a compass.

That’s where graphic design services become crucial. After all, professional graphic design should be more than aesthetics; it should be part of your strategy. 

Here are seven simple yet powerful ways to sharpen your business communication using design principles illustrated by awesome designs from Penji. Enjoy!

1. Use Consistent Branding in Visual Communication

Think consistent branding is more than just matching colors and logos? Think again. Whether you’re dealing with external or internal campaigns, a strong and unified brand identity helps people recognize and trust your message.

In fact, consistent brand presentation across all platforms can increase revenue by up to 23%, according to a report. This shows how design isn’t just decoration but drives results.

Let’s take the designs above, for example. As seen in the images, they showcase clear consistency in branding with each graphic using the same headline, typography, call-to-action button style, and color palette. As a result, the images reinforce brand recognition while keeping the visuals fresh.

• Design Tip: Choose a set of core visual elements, like your brand colors, fonts, and logo placement, and use them across all types of business communication.

2. Design Infographics to Explain Complex Ideas

Clear business communication doesn’t mean dumbing things down. On the contrary, it means exerting effort to make complex information easier to understand. That’s where infographics shine. 

Without a doubt, infographics allow your audience to absorb information quickly be it through:

• Summarizing data
• Outlining a process
• Comparing industries.

No wonder they’re shared 300% more than other types of content. 

For instance, the example above shows visual communication in action. Rather than listing raw numbers, it uses stacked color-coded columns and simple icons to show industry demand across countries. 

• Design Tip: Need to turn dense research or business communication notes into something engaging? Outsource to an unlimited graphic design team like Penji to create custom infographics tailored to your message.

3. Elevate Internal Communication with Visual Tools

Not all business communication is meant for clients. Teams thrive when internal communication is clear, engaging, and aligned with company goals. That said, graphic design services can become a powerful tool not just for aesthetics, but for understanding. 

After all, strong visuals help employees do the following:

• Retain information
• Follow brand standards
• Feel more connected to your mission.

For example, this branding kit is visual documentation done well. As you can see in the image, each slide is not only easy to follow but also reflects clean design and consistent formatting. 

• Design Tip: Use design to create onboarding kits, internal updates, and training materials that look professional and are easy to digest. Need help? Penji’s graphic design definition is how good design bridges the gap between visuals and understanding.

4. Enhance External Messaging Through Strong Design

Your visual materials speak for your brand long before your team does. That’s why investing in strong design and digital graphics isn’t just optional but foundational to the importance of business communication. 

When your team doesn’t have time to design everything in-house, outsourcing graphic design ensures consistent, polished results at scale.

For instance, the example above is a prime example of strong external business communication through design. Each page is thoughtfully arranged with clear headers, consistent fonts, bold data points, and branded digital graphics.

• Design Tip: Use bold headers, bullet points, and branded visuals to guide your reader’s attention and build trust instantly. 

5. Keep Design Simple and Focused

One of the most underrated business communication skills is the ability to simplify, especially when using design. Certain elements not only guide the eye but also improve comprehension. These include:

• Clean layouts
• Short headlines
• Minimal color distractions 

For instance, the ad above shows focused design at work. Not only is the call-to-action is clear but the message is also direct, and the eBook visual reinforces the offer.

• Design Tip: Avoid overloading your visuals with too much text, too many icons, or multiple fonts. Instead, use white space, strong hierarchy, and one key message per visual. For sleek, professional visual designs for business, Penji’s team can help you stay sharp and on brand.

6. Use Templates to Speed Up Your Workflow

Templates are a smart solution in business communication. For one, they save time. In addition, they also maintain visual consistency and support stronger business communication across teams.

This social media carousel is a great example of templated design done right. Each slide maintains a cohesive layout, font style, and brand tone while allowing room for fresh content.

• Design Tip. Build templates with your brand’s visual design elements based on your most-used formats—whether it’s emails, social posts, or internal slide decks.

7. Test and Improve Your Visuals Regularly

Data tells us that visuals boost engagement by 94% in social media posts alone.

That said, design isn’t a one-and-done task. After all, even well-crafted marketing visuals need tweaking based on how your audience reacts. Whether you’re using custom marketing illustrations or templates, A/B testing elements like color, layout, and image type helps you uncover what really works. 

For instance, the cute website above uses joyful imagery, playful colors, and bold product visuals, crafted to capture attention fast. With regular testing, the brand could refine which elements (like image placement or CTA wording) drive the most clicks or conversions.

• Design Tip: Don’t guess—test. Try different versions of your email graphics, landing pages, or ad creatives to see what gets the best response.

Final Thoughts

Need help with your business communication visuals? Penji can help! From branded infographics to campaign-ready assets, our graphic design services are built for speed, scale, and stunning results. 

Like modern-day Vikings, our team got the tools that cut through the noise and conquer the chaos of communication, all for a flat monthly rate.

Curious what we’ve created for brands like yours? Take a peek at our design portfolio. Or if you’re still wondering why Penji, the answer is simple: we make bold design effortless, so you can lead with clarity, creativity, and confidence.

Frequently Asked Questions (FAQs)

What is business communication?

Business communication is the exchange of information within a company and between the business and its audience to achieve goals and build relationships.

What kind of design is good for a business website?

A good business website uses clean layouts, clear messaging, consistent branding, and user-friendly navigation to make information easy to find and understand.

What does a business communication designer do?

A business communication designer creates visual materials—like presentations, infographics, and branded documents—that help businesses communicate clearly and effectively.