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8 Types of Effective Outdoor Advertising

March 2, 2020, by


The Different Types Of Outdoor Advertising You Need To Know


Companies clamor for high foot traffic spots, areas, and spaces for their outdoor advertising. That’s because out-of-home advertising is still very effective today. According to Trailerad, 98 percent of people worldwide see a minimum of one outdoor billboard advertising weekly. Additionally, 68 percent of customers say that their purchasing decisions are done while in the car. And did you know that the outdoor marketing revenue in the US amassed eight billion dollars in 2018, according to Statista?


If I were you, I’d start whipping up creative ideas for outdoor advertising. In this article, we’ll tell you a few types of outdoor advertisements that’ll surely turn heads. And if in case you ever need help with billboard designs, Penji can be at your beck and call. Offering a fixed flat monthly rate, you can have all your design needs such as business cards, brochures, flyers, posters, and of course, billboards.

These are the different types of outdoor advertising you need to know:

1. Billboard Advertising

outdoor advertising

Billboards are giant posters displayed in popular locations. These giant posters have some form of advertisement for large crowds. About 71% of consumers have admitted to looking at the messages on roadside billboards. This shows that creating billboards is increasingly beneficial to sales conversion. There are more than one type of billboards. So, here are the types of Billboards:

Static

outdoor advertising

These are the billboards that you will expect to see on the roadside. This form of outdoor advertising targets those who are in their vehicle. For the times that you sit and wait at a stoplight, you are exposed to some form of outdoor advertising. About 68% of consumers make their shopping decisions while in the car sometimes. This form of marketing is not meant to be aggressive and directly in your face. It is subtle and more welcoming to consumers.

Mobile

outdoor advertising

Billboards do not directly have to be in printed form. The graphics and advertisement style can also be seen on busses, trucks, or other mobile vehicles. Mobile billboards are becoming a more popular type of outdoor advertising. It’s playful, harmless and cost-effective. When you are driving on the road, you may lose some attention to the road if you see a unique car. The purpose of mobile billboards is to capture your attention when you least expect it. Mobile billboards can target anyone as long as they drive around. Different areas, people, etc.

Digital

outdoor advertising

One of the most popular sightings of digital billboards is in New York City – Times Square. The digital billboards display hundreds of different advertisements. Marketers are still continuing to bid for a spot in the square. This is one of the most beneficial forms of outdoor advertising.

Interactive Billboards 

zpump 2.0 campaign

Integrating interactivity in outdoor advertising puts brands in the lead nowadays. Letting consumers interact with billboard ads makes them appreciate the brand’s effort even more. Looking at a billboard advertisement is one thing, but being able to engage with it is another. 

Here’s an example from Reebok for their ZPump 2.0 shoes. In 2016, they had installed an interactive billboard that had a speed camera with the ZPump shoes on display. Passersby were then encouraged to go past the speed camera and try to hit as fast as 10.5 miles per hour. All those who hit the goal were then rewarded with new Reebok ZPump 2.0 kicks.

Augmented Reality Billboards

The age of technology should open up more creative and high-tech billboard ads from brands. Augmented reality is one of the progressive technological advancements that is used in marketing. For instance, Gap’s DressingRoom app dwells on augmented reality. It allows customers to try the clothes on virtually before purchasing.

For digital billboard advertising, however, Pepsi also got on the augmented reality advertising bandwagon. They installed a billboard by a bus shelter in London. It looks like a fake, transparent glass. However, it gave commuters exciting surprises that even pushed some of them to dodge the last-minute.

On this “fake window,” there were flying saucers, a tiger on the loose, robots, a giant octopus, and more. This OOH advertising is for the company’s Pepsi Max campaign. Check out the cool advertising here

2. Lamp Post

outdoor advertising

A lamp post banner is typically noticeable by street lighting at night. This banner style forces people to pay attention to the sign at night. Typically, a lamppost banner is placed on the street or parking lot. This outdoor advertising banner is hard to avoid.  

3. Bridge

outdoor advertising

To target commuters, create a bridge banner for rush hour times. These banners are on small bridges in busy highways. This style of outdoor advertising is not seen often unless you drive a lot. If you want to incorporate this marketing technique, you have to base it on your location and surrounding areas in order to fit this in. Not every highway or busy road has a bridge that is intersecting them. Choose an outdoor advertising idea that can be used often.

4. Guerilla Advertising

As expected from the name, guerilla advertising is the more unconventional way to marketing. Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public and then you add onto the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

This form of outdoor advertising is cost-effective and emphasizes on a marketer’s creativity and drive for innovation. If you want to market on a budget, then guerilla marketing is a fun and new way to create ads. It may not be for everyone since its a more intense method to market.

5. Point of Sale Displays

checkout counter

These products are lure in impulsive buyers. You can see products at cashier counters. It may often look like an efficient and harmless last-minute purchase. This is one of the most simple ways to advertise a product with the least minimum amount of marketing efforts.

Simply, request permission from a store to include your product at the cash register. Point of sale displays are limited to tangible products only. It can’t be a product that is too excessive or big. It has to simple but interesting enough to evoke a shopaholic’s impulse to have one final purchase. It’s a more subtle way to market a product.

6. Transit Advertising

outdoor advertising

Commuters, tourists, and people living within cities frequently use public transportation. Within the commuting period, everyone on that bus, train, or any other forms of transit are vulnerable to the content within the vehicle. This is a famous type of outdoor advertising – typically seen on trains.

About 24% of consumers said that they have visited a business after being exposed to an outdoor advertisement. Also, passengers go to many different locations because train transportation make frequent stops. So, it makes it easier for consumers to shop and run errands along the way home. About 38% of consumers tend to stop at the store while on their way home.

7. Retail Advertising

outdoor advertising

In order to keep a shopper continuing to shop – advertise more. There is no better place than a mall to advertise products. Consumers are already in the mentality to shop, so take advantage of the situation. Shopping centers are crowded with marketing materials for specific products only. If you want to market clothing, home materials, or any other form of consumer products (purchases that people make regularly), then retail advertising is for you. Mall displays are a more common form of outdoor advertising. Some examples are posters, storefronts, and more.  

8. Stunt Advertising

daily dose of drama campaign

Stunt advertising is probably a type that takes outdoor advertising to the next level. This type takes more effort, involves real people, and engenders emotions. One example is from Telenet, a Belgium-based cable and broadband provider.

In the middle of a quiet street, they placed a button and an arrow that said, “Push to Add Drama.” Once people press it, the quiet town entirely changes into a chaotic scene. Medics, football players, detectives, policemen, brawls, gunfights give people their “daily dose of drama.” Check out the video here

About the author

Ginny is a Marketing Assistant and Content Writer focused on technology, innovation, and business.

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