The 5 Best Advantages of Billboard Advertising | Penji

8 Ways Billboard Advertising Drives Up Sales

/ October 16, 2020

With digital ads being at the front and center of many marketing campaigns, some start thinking twice about traditional forms of advertising. 

But make no mistake about it – billboard advertising is definitely here to stay. 

Think back to the latest billboard you’ve seen this week. Chances are, it featured an eye-catching design that made you look at it, and more importantly, remember it despite the countless distractions on the road – from speeding cars, pedestrians, and even weather conditions.

Here at Penji, for instance, many of our clients ask us to create billboard designs that catch attention and make a mark. They know just how competitive billboard advertising can be, and they know they can rely on our creative chops.

Billboards remain relevant at any given time – even after the COVID-19 pandemic. Despite lockdowns implemented to curb the spread of the virus, people are still bound to go outside for essential travel.

How does billboard advertising manage to sustain the market’s attention after all these years? Let’s examine the factors.

1. Billboard Design Opportunities

outdoor advertising

Billboard advertising offers a lot of space and freedom to be creative. Utilize your creativity to stand out from your competition by enforcing outdoor marketing strategies that work. Consider these types of billboard design opportunities:

  • Bulletin boards
  • Vinyl billboards
  • Painted billboards
  • Posters
  • Mobile billboards
  • Three-dimensional billboards

2. Billboards Can’t Be Avoided

You will be guaranteed an audience when it comes to billboard advertising. The location of your billboard ad makes it hard to ignore. It’s huge and eye-catching, forcing people to look at the sign. This is contrary to digital advertising, where your ad is scrolled past in less than a second. The amount of advertising the average person is exposed to has created “advertising blindness”, making ads skip over. However, the mere size of billboards makes them hard to ignore.

3. New Technology and Styles

Marketers tend to have a misconception that there is only one form of billboard advertising. But in reality, there are plenty to choose from. Pick the billboard that will work best with your business and the people you are trying to target. Here are some to choose from:

Digital billboards

This type shows different ads in one spot. This could be a great option that will allow you to share the billboard cost with other businesses, which is an affordable way to market your business while bouncing back from the pandemic.

Color-Changing Displays

Color-changing displays are a great way to capture attention and put the spotlight on your message. With many people trying to limit their time outdoors, using this billboard style will let you maximize your ad spend.

Interactive Billboards

This type uses motion sensors and displays information depending on the user’s input. 

E-ink Displays

This option offers full-motion, full-color, and high contrast images using ambient light to enhance image quality. As the name suggests, it’s much like ink on paper.

4. Be Exposed To More Than One Audience

billboards and commuters

What makes billboard advertising unique is how it presents an ad to a maximum number of people without exerting too much effort. Digital media require the audience to turn to their gadgets to see the ad. For instance, in the case of social media ads, people would have to use the platform and browse to see ads that target them. 

On the other hand, being an audience for a billboard doesn’t require any preparations. Top Media says 71% of consumers often look at roadside billboards, thus proving billboard advertising’s effectiveness.

5. Affordable Advertising Tool

Billboard ads offer increased consumer exposure minus the added cost. Top Media says paying for billboard ads is 80% less expensive compared to TV. 

Despite being an affordable route, Top Media says four of the biggest billboard spenders are big ventures that continue to thrive in their fields. These ventures are Apple, Google, Amazon, and Netflix. What does this mean for marketers? Even if it’s more affordable than TV advertising, it’s a tool utilized by big companies with huge resources. That means you really need to step up your game for your billboard to be noticed alongside those of bigger ventures.

6. Less Effort For the Target Market

What makes billboard advertising unique is how it presents an ad to a maximum number of people without exerting too much effort. Digital media require the audience to turn to their gadgets to see the ad. For instance, in the case of social media ads, people would have to use the platform and browse to see ads that target them. 

On the other hand, being an audience for a billboard doesn’t require any preparations. Top Media says 71% of consumers often look at roadside billboards, thus proving billboard advertising’s effectiveness.

7. Increased Consumer Exposure

Billboard ads offer increased consumer exposure minus the added cost. Top Media says paying for billboard ads is 80% less expensive compared to TV. Top Media says four of the biggest billboard spenders are big ventures that continue to thrive in their fields. These ventures are Apple, Google, Amazon, and Netflix. 

Also, one of the advantages of billboard ads is its constant availability. Just look at billboard advertising examples you regularly see during your daily commute. Chances are, you’ve somehow memorized some of them because you’re exposed to them every day.

8. Strong Visual Appeal

One argument that cynics can make is that billboards aren’t as eye-catching as moving ads like TV and social media videos. Furthermore, it’s not as mobile as print ads that you can take with you and keep as long as you want. Despite these constraints, billboard ads continue to flourish because of its main strength – its size. 

Moreover, one tech solves the issue of billboard’s immobile nature: the rise of digital billboards. Statista says there are 342 thousand large format outdoor displays listed in the United States in 2019. Out of this number, 8.8 thousand displays were under the digital billboard category. Without a doubt, digital billboards that change colors and display movements boost the impact of billboard advertising. 

Strong visual appeal is one of our specializations here at Penji. If you want a billboard that makes your brand stand out from the rest. Requesting a design from us will definitely put you in the right direction.

Requesting a Billboard Design from Penji 

When putting out a billboard ad, you’d want to make the most out of your ad placement fee by using the best design possible. Luckily, requesting one from Penji is not simple but guarantees fast results as well. Click here to watch our demo video

Here are three easy steps when requesting a billboard design: 

Create 

On the Penji dashboard, click the +New project button. 

penji platform

Type in a suitable title for your project. To choose the design category, click on the drop-down menu, and select Billboard ads. If your next project isn’t on the list, click on Create a custom project

penji platform

Write a thorough description of your project. You will be assigned the most suitable graphic designer for the job. Wait for 24 to 48 hours for the project to get completed.

PRO TIP: Ask the ad placement company about their design size requirements beforehand. Giving your designer the correct dimensions from the get-go can save you a lot of time. 

When done, click on Next

penji platform

Click on Create project

As you can notice, the panel also has a space to add your comments to your designer. This is where you’ll communicate with them. You’ll also receive email notifications about the progress of your project.

penji platform

Revise 

penji platform

Within 24 to 48 hours, the assigned designer will deliver the first draft. You can view the design by clicking on the file. Should you want anything revised, click on any part of the image and type in your comments. The designer will revise the image according to your input and return to you with a new draft. Packages come with unlimited revisions, so feel free to request changes until you’re happy with the work. 

Download 

penji platform

Once you’re satisfied with the design, click the “Download” button and it will automatically be saved to your computer. 

So there you have it – the benefits of billboard ads. Need your own billboard designed? Use promo code “BILLBOARDADS” for 25% off Penji’s Pro Plan for 1 month.


Updated October 16, 2020

About the author

Ginny is a Marketing Assistant and Content Writer focused on technology, innovation, and business.

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