November 16, 2018, by Ginny Nguyen
The 5 Best Advantages of Billboard Advertising
There are many forms of marketing that can be utilized in society today. With the advancement of digital marketing, traditional marketing has become less popular. Contrary to popular beliefs, traditional marketing is not dead just yet. There are many outdoor advertising materials being used today in business. The most popular and beneficial marketing technique for the past decade now is billboard advertising.
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Yet, most marketers may not believe that billboards are useful. About 37% of consumers have reported looking at an outdoor ad when they have been exposed to one. But, there are even more benefits from creating a billboard ad. Here are the 5 best advantages of billboard advertising:
Billboard advertising offers a lot of space and freedom to be creative. You can be innovative with your own marketing campaign. Unlike digital ads, you can pick when and where to launch the billboard advertising. Know when to advertise. For example, if you want to market a food service, then choose a time when people typically eat. Around hours like 12-1 are for lunch, so you get the opportunity to choose that option for digital billboards. Every decision for how or when you want to display your billboard is entirely catered to you.
There are many different forms and styles of billboards. The more creative you are, then the more memorable your ad and message will be. Utilize your creativity in order to stand out from competing marketing campaigns. Win consumers over by having a well designed billboard. Aesthetics will capture their attention and if it looks unique enough, then people will spread the image as well as remember who you are. If your billboard advertising is good enough, then you can market outdoors as well as on social media if people are intrigued enough to share your work.
You will be guaranteed an audience when it comes to billboard advertising. Due to the display and location of your marketing campaign, it’s more difficult for consumers to ignore your ad. People tend to look around at their surroundings more often at stoplights. Their attention can get fixated on designs more closely, or they will be able to get the chance to read a sign more thoughtfully. This goes the same to people in traffic. Since billboards are so huge and eye-catching, some people literally get forced to look at the sign.
Most people spend a majority of their time in a car. For commuters who are on their way home from work or an activity, you can entice a consumer to impulsively spend money. Consumers typically go shopping before they get home from work, so billboards are a nice reminder to purchase a certain item. This is a nice and subtle way to remind or even influence people to buy your product or service. It’s not directly in their face or in their way of anything. Simply, they get the option of looking at the billboard or not.
Marketers tend to have a misconception that there are only one form of billboard advertising. The printed, enlarged poster that you see on a daily basis are outdated but they still work nonetheless. But, there are more than one form of billboards. There are digital billboards, bridge billboards, and a lot more. You can pick the billboard that will work best with your business and to the people who you are trying to target to.
There is a lot of flexibility with the different range of billboard styles that you can choose from. You can market in both indoors and outdoors. If you need to target commuters as well as shoppers in a mall, then you can do both digital and outdoor advertising. It all depends on the type of product that you have. For example, consumer products that a lot of people use and need will need to be advertised to a lot of different areas. For example, items like clothing or food are a required product to have.
The large size and placement of billboards are meant to boost the exposure of your message. Unlike digital advertising, you can reach a broader audience through billboards. Not everyone has a technological device to get on to see ads, but outdoor and indoor advertising can not be avoided. People of all ages, gender and race will be exposed to your billboard advertising. Millennial entrepreneurs typically take charge in social media marketing and search engine optimization, since their target audience is younger and more willing to use technology devices. But, if you want to target absolutely everyone and increase sales, billboard advertising can help achieve that. You will be able to targets a large and diverse market.
By creating a billboard ad, you can help build on your company reputation and product image. Billboard advertising can help build onto word of the mouth marketing as well. Most marketers have taken advantage of the billboard opportunity and created a design that would spark a lot of attention. Youtube influencer Trisha Paytas has a billboard that sparked a lot of social media attention. The billboard of her being naked and eating fried chicken goes within her brand personality of being so called crazy. So, by creating billboards, you can also trigger word of the mouth marketing. There are many pathways being tagged along with billboard advertising.
When it comes to marketing, every business wants to display more than one message. When given the opportunity, marketers want to share every positive information about their business. This includes, testimonials, sales, and other informative news. So, if you want to market more than two deals or messages, invest in digital billboards. You will be able to create two digital ads and display both of them during your given time slot. By allowing this to happen, you can prevent a situation where you have to make an executive decision to pick a specific campaign. You can be able to have different billboard designs for different locations and days of the week.
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