Everything You Need To Know About Interactive Digital Brochures

If you have plenty of products or services to showcase, refining your catalog design is an excellent way to present them and attract more attention. However, one surefire way to do this even better is to use a commonly forgotten trick: the interactive digital brochure. Here’s what you need to know about interactive digital brochures and how to implement them in your strategies:

Table of Contents

• What is an Interactive Digital Brochure?
• Different Types of Digital Brochures
• Why You Should Use an Interactive Digital Brochure
• The Process of Creating a Digital Brochure
• Benefits of Digital Brochures for Businesses
• What Goes Into Designing an Interactive Digital Brochures?
• How Penji Can Help You

What is an Interactive Digital Brochure? 

As with almost everything else in life, print collaterals have also adapted to digital evolution. However, the old-school way of advertising, such as flyers, billboards, and brochures are still as active as ever. Undeniably so that many entrepreneurs combine the use of digital with traditional forms of marketing.

Thus, interactive digital brochures are born. Think of the usual catalog design you usually see. Place it in a digital setup which allows you to interact with it, and presto—a marketing adventure that’s guaranteed to grab your audience’s attention. Simply put, a brochure in digital form.

Different Types of Digital Brochures

Interactive digital brochures come in a variety of formats, each serving a unique purpose in marketing, advertising, and communication. Below are a few of the most common:

• Product Brochures: These showcase individual products or collections. They feature interactive elements such as zoomable images, embedded videos, and clickable links for purchasing.
• Service Brochures: These emphasize the features and benefits of your services. They include engaging layouts, testimonials, and case studies to attract prospects.
• Company Profiles: These provide in-depth overviews of a business. They include a company’s mission, values, achievements, and team. Their primary purpose is to establish credibility and build trust.
• Event Brochures: These promote upcoming events, which include interactive schedules, speaker bios, and registration links. These aim to provide details, making it easy for attendees to navigate them.
• Interactive Catalogs: These are designed to present your products and services in digital format. They often come with an intuitive browsing experience to let customers explore your offerings easily and even allow for direct order placement.

Why You Should Use an Interactive Digital Brochure

Digital brochures are a great way to let your prospects know about what you have to offer. The benefits your company will get are aplenty. So if you still don’t have one, now’s the best time to have it. Here are a few reasons you should have a digital brochure:

That Wow Factor 

An ordinary PDF file can display your products effectively. But why end there when you can have something that the customer can interact with? Take a look at this interactive brochure by created by Leeds Trinity University. This type of brochure wouldn’t be as wondrous as with a static format. 

Its trendy and youthful overall design uses crisp and clear images that correctly show the beauty of their establishment. It has various links like Student Support and Our Courses. From the typography right down to the layout of the pages, everything was done with class and taste.

Full Customization

Unlike PDF or hard copies of your brochure, interactive digital brochures can engage your prospects. You can personalize each page any time you need to. Should there be any changes, you can instantly revise it without having to wait a long time.

You also have the capability of customizing every brochure depending on who’s viewing it. You can include your proposals to a customer or a specific group of people without having to change the whole lot. Companies such as Mazda can benefit from a digital brochure to explain their brand more clearly to customers.

Ease and Convenience

With your customer’s ease and convenience in mind, interactive digital brochures can help you show your products and services without all the hassles. Your customers wouldn’t have to go through dozens of pages to see what you have to offer. This is ideal for interior design or real estate companies as your customers can look at your brochure first before going to the actual site.

This digital brochure for Springhill Suites is one perfect example wherein a company can benefit significantly from an interactive brochure. It shows beautifully all the places you can go to in Indonesia. It has images that capture the country very well, along with content that explains why you should visit.

Results Tracking

As opposed to PDF files that you send as attachments, a digital brochure lets you track relevant data. You can get information on your viewers’ reactions, behaviors, and other insights that can help you create a better marketing plan. Analytic data such as heat maps or click rates will allow you to revise the brochure to make it more effective.

Another good thing about interactive brochures is the ability to convert leads. They can be optimized to give you maximum conversion.

The Process of Creating a Digital Brochure

Crafting an interactive catalog design involves several steps to ensure its effectiveness. Here’s how you can craft one:

• Content Layout and Planning: You must define your brochure’s purpose, target audience, and key message. Organize your content with a clear structure to ensure it’s readable and easy to navigate.
• Selecting the Right Design Tools: Choose design platforms that the professionals use, such as Adobe InDesign, Figma, or Canva. These can help you craft visually appealing layouts. You can also delegate the work to those who know how. Watch this quick demo video to learn more about how Penji works.
• Adding Interactive Elements: These could be in the form of videos, links, or animations. They enhance engagement and make your brochure more dynamic and informative. 
• Optimizing for Different Devices: This is the step where you test your digital brochure’s performance across all devices—desktops, laptops, tablets, and smartphones. Your catalog design should adapt to various screen sizes for a better user experience.

Benefits of Digital Brochures for Businesses

Interactive digital brochures offer a plethora of advantages for businesses seeking better and more modern marketing and communication strategies. Below are a few:

• Increased Customer Engagement: Interactive features such as embedded videos or subtle animations can provide a more immersive experience. These keep your audience engaged longer.
• Enhanced Brand Perception: A well-crafted catalog design conveys professionalism and innovation. These can help your business establish a strong and modern brand image.
• Improved Content Distribution and Reach: Interactive digital catalogs can be shared easily and quickly. You can distribute them via email, social media, and websites, allowing you to expand your audience and reach prospects more efficiently.

What Goes Into Designing an Interactive Digital Brochures?

Like all marketing strategies, digital brochures will only be useful if it conveys your brand’s message. Communication is the main reason for having a brochure, and one that doesn’t say what you want to say will amount to nothing. Take a look at what you need to include when creating an interactive digital brochure for your business:

An Eye-Catching Cover

From the get-go, your cover page should embody your brand. It should give an idea of what your brand offers and what it can do for your customers. It should include a captivating image, your company logo, and striking text to lure the viewer to go further.

Compelling Text

Pique your viewers’ interest with text that will make them wonder and investigate further. Inviting text such as a burning question can only be answered when they go to the next page. A fantastic photograph paired with attention-grabbing text can add a much-needed impact on your brochure.

The Right Fonts and Colors

The importance of the right font choice and color combination can’t be stressed enough. They can make or break the brochure, so choose them wisely. Readability is first and foremost, and the most suitable typography is needed. The most appropriate colors are also a significant factor in creating digital brochures that will be read from start to finish.

How Penji Can Help You

As a startup, it may seem that interactive digital brochures can be expensive. You have to consider many factors in creating one, but it doesn’t mean you have to break the bank with it. There are options available to you whether you’re just starting your business or wanting to have that digital brochure added to your strategies.

Penji is an unlimited graphic design service that can help you create not only professional-quality designs but the best digital brochure for you. Our services are created to be affordable, with our fixed monthly rate of as low as $750 per month. You’ll get all the designs you need with all the revisions to help you get all the designs you want.

Click here to get started.