August 7, 2019, by Celeste Zosimo
The finance industry can be simplified in a few words: money, power, security, and stability. Some company logos just don’t work, but these 25 are life-changers. Marketing strategies for your financial institution should instill trust, strength, and confidence in your customers. Your design matters and effective graphic designers can solve a number of your problems.
Simplicity is the key to achieve a great finance logo. Needless to say, it has to encompass all the virtues mentioned above to make it appealing and work for your overall brand. It has to work on your financial website, marketing material, and anything else you’ll need along the way. There are 25 finance logo designs that are effective in getting their messages across.
This bank carries the name of the country it comes from, so it’s only natural that its logo would include patriotism. The logo is a stylized version of the flag and uses red, white, and blue as its colors. It uses its logo to establish itself as a bank to represent the United States.
Merrill Lynch uses a bull for its logo to help showcase its dominance. As a company dealing with investments and insurance, they want to showcase their strength and aggressiveness in the industry.
In Native American traditions, the whale is a powerful symbol of awareness and wisdom, something that Everspire’s logo has achieved beautifully with its use of a whale icon. An investment company, their logo inspires confidence and stability that is suited for their business.
Another investment company, Prudential uses a steep mountain face as its logo, reinforcing their claim that they are as solid as a rock. And their years in the industry and the millions who have done business with them prove that they are right.
Captain Cash is an online cash loan company in Canada and what makes their finance logo stand out is the fact that they used fun and laughter in it. By using an optimistic appearing human in their logo, Captain Cash comes off as a personable brand. Their goal is to remove the intimidating feeling of taking out a loan.
The Avant Capital Partners logo uses geometric shapes that give the impression of modernity in a streamlined manner that looks crisp and clean. Most financial institutions nowadays have services online and this image of a building reflects the time when the company started.
Deutsche Bank’s logo is simplicity at its best. With only a square and a slash inside it, it’s one of the cleanest logos on this list. The idea in its design was to create a logo that can be used globally regardless of script and language. Its minimalism has made the company recognized as one of the leading financial institutions in the world.
Barclay uses an eagle in its logo to associate itself with everything the bird represents. It conveys power and flying higher than its competition. They are one of the most respected companies in their industry. It is also strategically shaped like a shield to illustrate protection, strength, and security.
Thanks to the association, MasterCard dropped their name from their logo because the branding is so recognized worldwide. This may be due to a shift in their business model. This finance logo is one of the most memorable and well-known in the industry. MasterCard’s logo sticks to their roots, while also looking to the future. It follows some finance business trends, sticking with simplicity.
Synonymous with freedom and patriotism, the Statue of Liberty has almost always been associated with Liberty Mutual. As one of the biggest insurance companies in the US, their logo is a very effective way of sending their message of trust and confidence in doing business with them.
Using the rays of the sun as its logo, it perfectly captures the spirit of SunTrust Bank. In Christianity, the sun symbolizes strength, force, energy, vitality, and many other positive virtues that are suitable for this banking institution. The rays are depicted in different lengths to add movement and appeal.
The key in KeyBank’s logo is simply a literal interpretation of the company’s name. Their motto is ‘Achieve anything,’ and it can be hard to come up with a catchy motto that matches your financial ideas. This is the key element to be successful in dealing with the finance market.
The largest bank in the US, J.P. Morgan Chase & Co. uses typography as its logo and it works very well in letting everyone know that they are straightforward, reliable, and transparent. Besides this logo, Chase itself uses a similar logo, using four of the same shape to create uniformity.
Two intertwined bands of blue and green compose Standard Chartered Bank’s logo which denotes trust and partnership that they aim to provide their clients. The blue band represents the S while the green represents the C.
This Switzerland based company uses two superimposed geometric shapes reminiscent of a ship’s sail to effectively illustrate its forward-moving objectives. The design is clean and clear and gives the impression of advancement in technology, yet commemorates its long history of service.
Text-only logos have become very popular in the last few years. Charles Schwab has typically used a text-only logo before they became widely popular. In this context, they come off both serious and lighthearted. The font isn’t overwhelming, and the bright blue is a friendly color.
The Bank of New York Mellon shortens their name in their logo. It’s a great way to showcase your name in a way consumers will remember. They use an arrow, going well with their core values. By splitting the arrow and color-coding it, it comes off more as both a representation of their values and professionalism. The colors are neutral and sophisticated as well.
Wells Fargo updated its classic name logo and added an image of a stagecoach that clearly shows its long history of service to the finance industry. The new finance logo is part of a plan to reinvent themselves and give the company’s fresh face, and it’s working quite well.
Logos often use the lion imagery to signify strength, courage, and force. ING projects their image through their logo with a lion icon to show that they are built on solid ground. The company hails from the Netherlands and the lion is the country’s national symbol.
You want a strong company logo. Raiffeisen Bank gets straight to the point, using tools in their direct logo. The gable cross is a great way to show strength in your company, and it doesn’t take away the purpose of the bank.
Apple recently entered the finance market with Apple Pay. Just like other online-only credit cards, the company decided to try this approach. When it comes to its logo, it does a fantastic job of showcasing its part of the Apple brand but serves a wider purpose than just technology. But just adding Pay to the end, it tells you its intention as a finance logo.
Pay Pal’s logo hasn’t changed drastically over the years, but you don’t need a logo to undergo major changes. For Pay Pal, they enjoy their colors and style with the P. They’ve adopted the modern trend of simplifying their existing branding, which in this case works effectively. It’s narrowed down to three colors, and together it screams PayPal.
Ally is an online-only bank, latching onto the modernism that many new fintech industry businesses use. As a result, they only use one color, with their name as its logo. It’s clean, almost feminine vibe is one that can appeal to any consumer looking for banking like this company.
Chime’s name matches its fun logo. Just like other newer finance companies, they use only their name as their finance logo. Instead of just using a regular font, they use a font with a fun swirl in the m to showcase their relaxed nature. They used a custom logo design to ensure their logo was more than just the word chime.
Simple is newer to the scene, beginning as a banking startup in 2009. However, their logo and branding goes hand-in-hand with their name. It matches well with other, older finance companies with an interesting and unique shape to counter their name.
Related Article: 10 Fintech Startups Shaking Up The Finance Industry
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