As technology rapidly advances, businesses must adapt or risk being left behind. Branding isn’t exempt as it has evolved exponentially, making it essential for entrepreneurs to establish a strong and consistent identity across all digital platforms. This is where marketing tools come in to help you enhance brand recognition. Set your business up for success with these powerful branding tools you need to explore today.
Table of Contents
- Penji
- Sprout Social
- Hippo Video
- MailChimp
- BrandYourself
- FontPair
- Coolors
- FontLab 8
- Canva
- Snappa
- Types of Branding Tools
- Why Your Business Needs a Branding Tool
- How to Choose the Best Branding Tools
1. Penji
This list of the best branding tools wouldn’t be complete without Penji. Our unlimited graphic design service assures you of all the branding assets you’ll need in one place. Our talented designers can whip up logos, brand guidelines, color schemes, font pairings, and many more.
You can send requests for a wide array of designs for a fixed monthly rate, not only for branding purposes. Watch our demo video here to learn more about what we do and how we do it.
Pros:
- Unlimited graphic design services for a flat monthly fee
- High-quality designs created by professional designers
- Fast turnaround times and easy revisions
Cons:
- The subscription-based model may not suit businesses with minimal design needs
- No instant DIY design options
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2. Sprout Social
Creating effective branding means understanding your audience. Researching what your buyer persona wants and what resonates with them will determine the brand identity to craft. This is where a branding tool such as Social Sprout can be helpful.
A social media management platform, Social Sprout lets you compile insightful data about your customers. It will help you understand how your brand performs, your customers’ needs and behaviors, and other relevant information. This will allow you to create a brand identity that suits your business.
Pros:
- Comprehensive social media management and analytics
- Supports multiple platforms with scheduling and engagement tools
- Strong reporting and audience insights
Cons:
- Higher price point compared to other social media tools
- Limited features on lower-tier plans
3. Hippo Video
According to statistics, 64% of consumers purchase after watching branded social videos. If you don’t have it yet, now’s the best time to include videos in your marketing strategies. For this, you’ll need Hippo Video.
This branding tool lets you create videos for email campaigns, customer support, sales, and many more. It also provides a hosting platform and other resources that can be helpful in your video marketing tasks.
Pros:
- Easy-to-use video marketing and personalization tool
- Integrates with email and CRM platforms for lead generation
- Offers video editing, screen recording, and analytics
Cons:
- The free plan has limited features and branding restrictions
- Some advanced editing tools are not as robust as dedicated video software
4. MailChimp
One of the quickest and easiest ways to grow your business is through email marketing. However, sending emails that get read can be trying. To ensure that your emails get opened, use MailChimp.
Its efficiency is what made MailChimp the most popular choice in its category. It offers email templates that get attention and results. It also has various tools to measure specific metrics, such as the effectiveness of your campaigns and other similar data. You can use it for free, but it also offers three feature-filled plans that are truly valuable.
Pros:
- All-in-one email marketing and automation tool
- User-friendly interface with customizable templates
- Free plan available for small businesses
Cons:
- Pricing can increase significantly as contact lists grow
- Limited design flexibility compared to advanced email marketing tools
5. BrandYourself
We sometimes assume that branding is limited to visuals. Brand reputation is also something we need to take care of as it builds customer loyalty. A good reputation is what customers are looking for when they want reliability, dependability, and trustworthiness. This is why businesses would do well if they get a branding tool such as BrandYourself.
This site will review your online reputation and find the negative ones that can damage your brand. Once it finds them, it will remove them for you. It can also help you eliminate bad links that may destroy your reputation without you knowing it.
Pros:
- Helps improve online reputation and manage personal branding
- Provides SEO tools for better search visibility
- AI-powered insights for social media and web presence
Cons:
- Higher-tier plans can be costly for individuals
- Some reputation management services require manual effort
6. FontPair
Many of the most famous logos are those that use fonts. Disney, IBM, and FedEx are a few examples. However, choosing the right font type can be a tricky challenge. To help you come up with the best font pairing for your brand’s logo, there is FontPair.
This branding website has an extensive selection of fonts and pairings to give you ideas on what is best to use for your brand identity. They update their list weekly, so you’ll never run out of ideas. The best part, it is totally free to use!
Pros:
- Free tool for discovering well-matched font combinations
- Simple and easy-to-use interface for designers
- Useful for branding, web design, and marketing materials
Cons:
- Limited customization options compared to professional typography tools
- No font downloads—only pairing recommendations
7. Coolors
Color is a crucial part of any logo, and many businesses find it challenging to get the most relevant for their brands. It’s because there’s psychology involved. If you need help choosing your brand’s colors, the branding tool website Coolors is the place to go.
It has hundreds of color palettes you can browse through to find your exact brand colors. It has tutorials that will teach you and help you decide. You can also upload an image, and the site will give you its color scheme. Coolors is entirely free to use.
Pros:
- Generates professional color palettes instantly
- Allows customization and easy exporting for branding use
- Browser-based and free to use
Cons:
- Limited features beyond color palette generation
- No direct integration with design tools like Canva or Adobe
8. FontLab 8
Logos require more when it comes to fonts. While there are thousands of font types to choose from, sometimes you need customization to make it uniquely yours. FontLab 8 is a premium font creation software that allows you to create, edit, or customize a font. This is a great branding tool if you need a one-of-a-kind font for your logo.
FontLab 8 has a free, fully functional 10-day trial to get you started on your font personalization tasks. It supports all major font outline formats and works on Mac and Windows.
Pros:
- Professional font creation and customization software
- Advanced tools for precise typography design
- Supports multiple font formats for branding needs
Cons:
- A steep learning curve for beginners
- Premium software with a higher price tag
9. Canva
If you don’t have any designing skills but still want to try your hand at logo designing, Canva is the branding tool you need. It has many unique features that help non-designers create professional-looking designs. From logos to newsletters, you can make them on this graphic design website.
While you can use Canva for free, some certain perks and features go with a paid plan. Pricing ranges from $100 to $120 per year for up to 5 users. It offers a free trial should you want to know if a premium plan suits your business.
Pros:
- User-friendly design tool with a vast library of templates
- Free plan available with essential features
- Great for social media, presentations, and branding materials
Cons:
- Limited customization options compared to professional software like Adobe
- The free version lacks premium elements and collaboration features
10. Snappa
Ideal for small businesses, marketers, bloggers, and social media managers, Snappa is an excellent marketing tool to create engaging content quickly and efficiently. Its user-friendly interface and drag-and-drop editor lets you craft high-quality visuals even without any design skills or experience.
Snappa has pre-made templates and an extensive stock library of free hig-resolution images, icons, and graphics. It has amazing features like instant resizing which lets you adjust your designs for different platforms.
Pros:
- Simple drag-and-drop design tool for social media graphics
- Instant resizing for different platforms
- Free access to a library of royalty-free images
Cons:
- The free plan has limited downloads per month
- Not as feature-rich as Canva for branding and marketing needs
Types of Branding Tools
Branding tools come in varying forms, each serving a specific purpose in helping you craft the best brand identity. A few of these include the following:
- Logo and Design Tools: These can help you create professional-quality logos, social media graphics, and marketing materials.
- Brand Identity and Guidelines Tools: These marketing tools can help you ensure brand consistency by organizing and managing your logos, typography, and color schemes in one place.
- Social Media and Content Management Tools: These tools help simplify content scheduling and audience engagement across multiple platforms.
- Market Research and Analytics Tools: These provide valuable insights into your audience behavior to help you refine your branding strategies.
- Website and E-Commerce Branding Tools: These allow you to establish your online presence with customizable branding options.
Why Your Business Needs a Branding Tool
Branding and marketing tools are essential for business, whether you’re a startup or an established brand, for the following reasons:
- They ensure consistency in your brand identity across all platforms.
- Improve efficiency with automation design and marketing features.
- Strengthen brand recognition via cohesive visuals and messaging.
- Enhance customer trust with professional and well-structured branding.
- Provide data-driven insights to optimize your branding strategies.
How to Choose the Best Branding Tools
Selecting the right marketing tools will depend on your business needs, budget, and goals. Below are a few factors you must consider:
- Your branding needs: Do you need a logo, social media graphics, or brand management solutions? Determine your priorities.
- Your budget: While you can find marketing and branding tools that are free to use, those with subscriptions can offer more. Choose what aligns with your finances.
- Scalability: Find branding tools that can scale as your business grows. Select one that offers flexible and integrative options.
- Ease of use: User-friendly platforms can save precious time, making branding accessible for non-designers and beginners.
- Features and reviews: Before signing up, compare marketing and branding tools based on features, customer reviews, and integration capabilities.
Final Thoughts
Branding takes a lot of time, effort, and money. However, it’s a business necessity that you can’t go without. Fortunately, many branding tools can quickly help business owners create a great brand identity. These choices are all worth looking into, but if you want the better option, you can always count on Penji for all your branding needs.
Tap on this link today to start working with us.
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