The logo establishes the brand’s identity. Big brands like Nike, Apple, and Google won’t be household names without this. However, when you invest in a memorable and unique logo, your business can make a name for yourself and be a recognizable brand. And if you want to get inspiration for your new logo, check out our list of creative brand logo examples from hidden gem brands!
1. Oura Ring
Check out this brand logo example from the wearable ring company Oura Ring. It looks sleek and simple at first glance. However, you’ll notice a horizontal line on top of the O in the wordmark. Based on the imagery, it could look like a ring with a head. Plus, the logo seems minimalist, which reflects the brand’s product.
2. Nothing
Here’s one unique brand logo design. The Nothing phone company uses dotted text to mold its wordmark. According to Seventy Agency, the logo design was inspired by IBM’s iconic mainframe. Most graphic design experts believe that retro is in again, and you can find inspiration from the past like Nothing did when creating its logo.
3. Crumbl
Turner Duckworth redesigned the Crumbl Cookies logo. Before the redesign, it had a bite mark and a sans-serif wordmark of “Crumbl.” The agency says it gets inspiration from the old logo and goes for a combination of sweet and distinctive. You can use this logo as inspiration to understand why some logos have a “softer” look. This could indicate friendliness or approachability.
4. Allbirds
The Allbirds logo is one of the few cursive logos on this list. Cursive isn’t a choice of font for MANY brands. However, like some that use this logo font style, theirs uses a readable and legible cursive style. The brand uses a lettermark as an icon when loading its website or a pin on the map. When looking at it, it looks like a wing, which matches the brand’s name.
5. goodr
If you want a hip and trendy logo design, check out this logo from goodr. It uses a mint green motif, which is pleasing to the eyes. Regarding logo design, it’s similar to Crumbl, which uses rounded edges to establish a friendly identity. The lowercase logo further underscores its more modern look and casual style.
6. Hipcamp
Do you want to go for a subtle nature-aesthetic look? Check out this logo from Hipcamp. What’s great about this logo is that it replaces the letter A with the tent, making it a creative logo design. Additionally, when you examine the logo in further detail, the font and color are earthy, which matches the brand’s identity.
7. Peet’s Coffee
Here’s a cool brand logo example from Peet’s Coffee. What’s great about this logo is that it’s shaped like a mug. The logo uses geometric patterns that are used in some coffee shop graphics or designs. The brand uses its combination logo on the website, but sometimes it uses the combination wordmark, which is used on the storefront or packaging.
8. Oars + Alps
Here’s a unique brand logo example to see when creating your logo. Oars + Alps combines the imagery of oars and alps to establish its branding identity. Additionally, it omits the horizontal line on the letter A, which resembles mountains. You can take inspiration from this logo if you want a literal translation of your name to imagery and how you can make it work for your brand.
9. Pipcorn
If you want an emblem-style logo, here’s the logo for Pipcorn. Rarely do we see emblem logos as more preferred modern wordmark logos. However, Pipcorn’s logo is relevant to the brand. The circle logo could indicate that the brand promotes wholesome products and everyone can benefit from consuming their products. Additionally, you will see a corn kernel to show what its products are made of, even in the logo!
10. Function of Beauty
The Function of Beauty logo gets inspiration from the “function” expression or rule. Aside from that, it uses a long horizontal line to separate function from of beauty. It’s unique because you don’t see this logo style. However, that’s what will distinguish this brand from other haircare and skincare products on the market! You can use this logo design as inspiration if you want to achieve a distinct style.
11. Thinx
The Thinx logo represents its brand identity well. As a brand that promotes underwear for periods and bladder issues, the logo reflects this by showing water droplets. It uses a combination logo mark, a wordmark, and an abstract image to represent the brand.
12. Olipop
If you want a logo that doesn’t adhere to conventional wordmark styles, you should consider Olipop as your inspiration. The wordmark is shaped like a rainbow, which gives the brand a fun vibe. Additionally, as seen in the packaging on cans, the Olipop logo is color-versatile; adapting to different colors, depending on the flavor.
13. Faherty
Check out this logo inspired by the brand’s background. Faherty is a family-owned business hoping to make a big social and environmental impact. The business background stems from surfing sessions, bonfires, and road trips, which inspired the brand’s logo. The sun and waves are the main imagery of the logo, establishing the brand’s identity and background in one photo. Aside from that, the logo follows design principles since it’s versatile in color and use.
14. Paris Baguette
Our final logo comes from Paris Baguette. Although a well-known brand, the bakery’s logo is creative and unique. It combines the P and B in the monogram. Plus, it uses an emblem style to showcase its full name!
Subscribe to Penji and Get Your Brand’s Logo
Now that you’ve seen various brand logo examples, it’s time for your business to get your unique brand logo design. Fortunately, Penji logo designers are masters at their craft and will help your brand stand out from the crowd with a memorable and creative logo design! You can request a logo and get as many designs as you need until our logo designers get it right! Plus, you can request other graphic design projects to get your business up and running from Day 1. And if you want to see how to request your logo and other graphic designs, watch a demo video!
