TL:DR: User experience is a crucial factor for websites to rank and be put in front of the right audience. Thus, getting the best graphic design service for website UI/UX is not a luxury, but today’s necessity. Here’s what you need to know and what you can do.
Many businesses aren’t even aware that their website’s design affects conversion rates. A crucial element when designing your website is user experience (UX). So, how do you achieve this seemingly large feat? For starters, working with the best graphic design service for website UI/UX is essential. Next, you need to follow these tips to help you:
1. Don’t Just Think About the User Interface – Focus on the User Experience
While UX and UI work together to deliver your website, they are two separate facets of your total presentation. The user interface refers to the front end of the website (or its content) that your viewers will interact with. UI is the construction and implementation of the visual, digital, and practical elements that deliver your company’s message.
User experience design is a process that focuses on improved usability, convenience, and enjoyment to deliver a great customer experience. When you focus on a website’s UX, you’re making a conscious effort to put the human experience at the forefront of your web design.
One way to think about it is that your user’s experience is delivered by the UI. And your user interface should be designed as a UX that makes your customer’s life better, easier, or both. This is why working with a design-as-a-service platform that understands how important UI/UX design services are is a necessity nowadays.
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2. Identify Your Audience and Speak Directly to Them
If you target your website at a specific audience, your message is more likely to reach the people it’s meant for. By taking a shotgun approach and trying to market your company to “everyone,” you’re less likely to connect with the right business.
Who is your ideal customer? Are they male, female, or an equal portion of both? What’s their median age? How much money does your best customer make in a year? How much are they spending on your products? You may know some of these things if you’ve already done any kind of customer acquisition for your business. Figure out your target demographic and learn everything about them.
Once you’ve narrowed down your audience, you want to design a website that speaks to them. An older audience may benefit from a large font paired with a message of safety and quality. So, if you’re marketing to millennials, you’ll want supplementary media (videos, photos, etc) and social integration. This is essential information you need to relay to your chosen web design service.
3. Brevity is Best
Many design-as-a-service platforms that offer web design services will tell you: You don’t need a million pages to get your message across.
Most websites only need a few pages. Here are the ones we recommend that you include on your website.
- Home: The main landing page with a static navigation bar.
- Contact: Phone number, email address, business location, and hours of operation. It’s a great idea to have this on your navigation bar, so it shows up on every page.
- About Us: Your business story. Why did you start your company? Why should your visitors become your customers?
- Shop: Your e-commerce platform (if applicable)
- Social: Links to all your social media channels.
- Blog: An optional feature for your website. Use your blog to publish product news and start a dialogue with your customers.
4. Keep Interactions Clear and Simple
You want the person visiting your website to interact with certain parts of the site. These interactive elements need to clearly stand out and be easy to use.
When selling online, your product should be available with the click of a button. So, let the user convert the moment they decide to. Sites that do a lot of e-commerce can benefit from shopping carts that save a user’s past orders and preferences.
If you’re going to use any contact forms, keep them straightforward. There shouldn’t be any guesswork involved for the user. Thus, make it easy for them to share information with you.
All your clickables need to stand out from the rest of your content. Use your web design to direct your user’s interactions where you want them.
Optimize for AI Search and Google’s Latest Algorithm
Updates on Google’s 2025 algorithm and AI-driven search engines indicate that interaction quality is now one of their ranking signals. This means clarity and simplicity aren’t just good for viewers, they’re also essential for discoverability. Take note of the following:
- Semantic SEO: You need to write your content that answers questions in natural language.
- Structured Data: You can use schema markup for products, reviews, and FAQs to appear in rich snippets.
- Core Web Vitals + INP (Interaction to Next Paint): Make sure your website has fast load times and smooth interactions.
- Accessibility: Use alt text, ARIA labels, and inclusive design to enhance your UX and SEO.
- Trust Signals: Show reviews, testimonials, and transparent policies as these help improve your conversions and search visibility.
When you design your website to align with AI searchability, you’re making it easy for users to view your content and up your chances of surfacing higher in Google’s generative search results.
5. Incorporate Social Media
Many customers who have a positive social media interaction with a business are likely to personally recommend that business. Enhance your company’s reputation by embracing social media.
Add user reviews and ratings to humanize the quality of your work.
Respond to the feedback you get from your customers, both positive and negative, to show them you are listening.
When you market your business across several social media channels, you can create a sense of community for your customers. Incorporating social proof into your web design can help humanize your company to your site’s visitors.
Use Penji to Design Your Website for the Human Experience
You might probably think that there’s no need to hire professionals if you want to have your own website or revise your existing one. After all, there are a lot of platforms with hundreds of templates to choose from. But the question is, with thousands – even millions – of websites online, how can you stand out with templates? Well, you won’t! It has to be customized and ideal for your business, and most especially for your market.
And that is why we recommend getting design experts from Penji. We have the best design plans that allow you to enjoy unlimited graphic designs for a fixed fee every month.
Before you can have access to our platform, you need to sign up for one of our design plans. Choose the best one that could address your business needs. We recommend getting the higher-tiered plans to enjoy website design offers.
Conclusion
If you want to spare yourself from the tedious task of designing your website, or need an expert who will not cause your business to go bankrupt, Penji is here to help. We have the most affordable design projects perfect for small businesses and startups. Check out our website and sign up now. With our services, you can get the best unlimited graphic designs for an affordable fee every month.
FAQs
- How many pages does a website need?
Most businesses do with only a few pages: Home, Contact, About, Shop, and Blog. These are the essentials, but feel free to add more only if needed. What matters most isn’t the quantity, but the quality. Google favors websites that answer user questions clearly and comprehensively.
- Why should I care about INP?
INP (Interaction to Next Paint) measures how quickly your site responds to clicks, taps, or inputs. A low INP score means smoother interactions, which can boost user satisfaction and search rankings.
- Why do I need to include social proof on my website?
Reviews, testimonials, and social media engagement can build trust. Google’s AI engines use these to determine credibility, which is good for conversions and visibility.
