Graphic Design Services List for 2025: Trends, Tools, and Must-Haves

In 2025, having a strong brand isn’t optional – it can spell the difference between a profitable business and one that gets drowned in a sea of lookalikes. And when it comes to branding, a graphic design services list coupled with awesome execution can make a world of difference.

A survey revealed that 81% of businesses used various formats of graphic design, highlighting the importance of visuals in business. In addition, 67% of companies that didn’t use graphic design say they would—if it were more affordable and easier to produce.

If you’re exploring the prospect of using graphic design to grow your business, you’ve come to the right place! In this article, we’ll go through an updated 2025 graphic design services list and tackle trends and tools you’ll need to get the best visual assets for your business.

But before that, let’s answer a crucial question – 

What Are Graphic Design Services?

Graphic design services are creative solutions that help businesses communicate visually—whether through a logo, a website, or a social media post. 

At their core, these services turn ideas into visuals that inform, engage, or persuade an audience. They’re not just about making things look pretty—they’re about:

• Creating visual consistency
• Building trust,
• Supporting brand goals

In short, graphic design services allow a brand to engage in visual storytelling.

As you’ll see in the section below, a well-rounded graphic design services list typically includes branding, marketing materials, digital content, and user interface design. Some companies offer professional graphic design support on demand, while others subscribe to unlimited design services like Penji to meet ongoing needs.

2025 Graphic Design Services List

Here’s an updated graphic design services list—complete with standout examples that showcase today’s top design trends. Each piece was crafted by the world’s top 2% of designers (yes, every one of them is designing for Penji).

A. Branding & Identity

1. Logo design

First on our graphic design services list is logo design. A logo is a visual mark that represents your brand in its simplest form. For example, the LED Quote logo above is a strong example due to its modern, minimal style.

2. Brand style guides

The best graphic design services typically offer a brand style guide or branding kit, which outlines the rules for how a brand presents itself, from color palettes to typography. For instance, the Solfood brand kit showcases detailed sections on logos, patterns, and applications.

B. Digital Marketing Graphics

1. Social media graphics

Next, social media design services create custom visuals created for platforms like Instagram, Facebook, and LinkedIn. Take the SHE EVOLVES campaign, for example—it uses quotes, colors, and layouts that clearly reflect its brand tone.

2. Infographic design

Also included in our list is custom infographic design, which transforms complex data or ideas into digestible visuals. The Wave Ware infographic, for instance, clearly walks users through the lifecycle of a product using icons, arrows, and segmenting.

3. Display ad graphics

Last but not least, under marketing assets are display ad graphics – visual assets used for online ads like banners, popups, and sidebar images. The Swag Sauce ad series is a great example: bold typography, a clear promo code, and a visual hierarchy that guides the viewer’s eye.

C. Web & UI/UX Design

1. Website graphics

Website design services, meanwhile, include banners, icons, and supporting visuals that enhance the design and functionality of a website. As seen in the LivingWell layout, clean design, modern typography, and clear CTAs elevate user experience.

2. Landing page design

Next is landing page design, which involves standalone web pages focused on one conversion goal—usually to drive sign-ups or purchases. For example, the structured design of the Bridge landing page uses strategic spacing and messaging to guide user flow.

3. UI/UX design for mobile and desktop

Also included in the graphic design services list is UI/UX design, which ensures that digital products not only look good but also work seamlessly across devices. For instance, the layout above shows how great UI/UX design combines intuitive flow, organized content, and modern aesthetics.

D. Print & Packaging Design

1. Flyers, posters, brochures

Next on our graphic design services list is print design like brochures and flyers, which communicate services and programs in real-world settings. The SurviveHER trifold brochure is a good example—it combines compelling copy, program overviews, and photos in a vibrant, easy-to-follow layout.

2. Product packaging design

Packaging design, on the other hand, involves creating the container or wrapping of a product in a way that’s both attractive and on-brand. For instance, the El Jefe beer can designs stand out with cinematic portraits, bold typography, and a premium feel.

3. Business cards

Business cards are compact, physical reminders of your brand identity, usually exchanged during networking or events. For example, Sunny’s Interior Design card stands out with its elegant script logo and well-balanced layout.

E. Presentations and Motion Graphics

1. Motion graphics for ads or explainers

Motion graphics use animated visuals to explain ideas or promote services in a more engaging format. You can use this to turn static information into dynamic storytelling—especially useful for ads or product launches.

2. Pitch Decks

A pitch deck is a slide presentation used to showcase your business idea, product, or strategy to potential investors or clients. The CERTIVO pitch deck balances content, branding, and design—making complex topics look polished and persuasive.

Graphic Design Tools and Must-Haves

What tools and must-haves should you have for effective brand visual storytelling? Let’s start with the tech side. Here are a few design tools you (or your designer) will likely rely on:

• Adobe Creative Cloud – Still the industry standard, especially for branding, print, and motion graphics.
• Figma and Adobe XD – These tools, meanwhile, are go-tos for UI/UX design and real-time collaboration.
• Canva Pro – Ideal for fast social media graphics, especially when paired with a brand style guide.

However, tools alone won’t guarantee results. That’s where professional design services come in.

Freelance vs. Unlimited Graphic Design Services

Businesses without an in-house designer typically resort to freelance services from platforms like Fiverr, Upwork, and Behance.

However, they also come with challenges, such as:

• Various revisions (sometimes come with an additional cost)
• Availability issues as most freelancers work with more than one client at a time
• Costs add up quickly when you’re scaling fast

That’s why many brands now lean toward unlimited graphic design services like Penji. With Penji, you’ll have access to a team of expert designers for a flat monthly rate.

Here’s what makes Penji’s unlimited design services a smart must-have:

• Fixed pricing means predictable budgets
• Quick turnaround times (often 24–48 hours)
• No hiring hassle—just submit a request and get your design
• Diverse skills across branding, digital, print, and motion
• Scalable support for small businesses, agencies, or startups

Check out our graphic design portfolio to see the range of design styles our designers offer. Watch a short demo today and learn how Penji can supercharge your brand.