February 26, 2019, by Karen Garces
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The only way to propel your brand to success is through well-thought-out and updated marketing strategies. Out with the 2019 marketing trends, in with the 2020 marketing strategies to increase sales!
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But before you subscribe, feast on these 2020 marketing strategies to increase sales and gain traction in your niche.
In a nutshell, a marketing strategy is your entire business’ game plan to raise public awareness, position your product or service in the market, and gain more customers. Marketing strategies go beyond email marketing or print ad materials. Customer support, customer interaction, and even logos play a considerable part in propelling your business to success. People are slowly getting too dependent on technology in this digital age. It’s also a smart move to get with the times and update marketing strategies to keep up with the changing trends and algorithms.
Think about it this way. You can have the most beneficial, affordable, and high-quality product in the world. But if no one knows about your company – all these are futile. Or you can have an excellent product, but if you’re advertising to the wrong audience, no one will ever spend a dime for it. It’s like selling a cheap hairbrush to bald people!
Simply put, you need marketing strategies to increase sales. Unfortunately, most small businesses fail to realize the importance of marketing strategies. They think it’s a waste of money, time, and effort. So whether you’re operating a small-scale or large-scale business, incorporating strategic marketing ideas will:
Data-driven marketing is the utilization of customer information to maximize ad spend and ad messages. There are countless tools created to leverage customer information nowadays. The digital industry is saturated with mar-tech and ad-tech tools that enable personalization in a customer’s marketing experience.
Some of the benefits of these data-driven marketing strategies are:
A pain point is merely the problem that your prospective customers are facing. Identifying your customers’ pain points will help you craft a fantastic message that will pique emotions. Some of these customers may not even realize that they are experiencing a problem. So, you have to make them realize that they are experiencing this problem. Then, show how your product or service can help them resolve their pain points.
Three common types of pain points applicable to any niche are:
1. Monetary: Prospective customers might be burning away money on crappy services or products.
Tip: You can then highlight your product’s or service’s competitive price.
2. Productivity: Prospective customers might be tired of using a product that eats up most of their valuable time.
Tip: Enumerate your product’s or service’s features and benefits. Mention your current customers’ positive, productive experiences.
3. Support: Prospective customers might not be getting a reliable, friendly, and supportive customer service throughout an entire sales process.
Tip: Reassure the prospects that your hand-holding customer support is at their disposal.
There is no time like the present. Video content is making waves in digital marketing. If your customers are doing it, then you should too. Repurpose your blog content into videos. Whether it’s a short clip or a long video, marketers nowadays use this media to engage prospects and convert leads. Make sure that the videos are mobile-friendly though.
Instagram spearheaded this type of social media marketing. With all the buy-and-sell scams making rounds all across the internet, people are wary of ordering online. It doesn’t matter how irresistibly good the product or service is. Increase your company’s trustworthiness by updating live stories of behind-the-scenes snippets. Integrating creative and enjoyable polls will also engage your followers.
A one-size-fits-all marketing approach does not hold any value in this day and age. Prospects who can relate with a company will most likely end up as conversions. This can be achieved through personalization. And as mentioned, there are a lot of different tools you can use to gather customer information. However, since the General Data Protection Regulation (GDPR) took effect on May 25, 2018, it became harder to garner personal information. Create buyer personas, target audience on social media platforms, strategize a funnel – anything you can do to generate leads while staying within the limits of GDPR.
Let’s admit. Consumers are getting lazier by the minute. Some people don’t want anything to do with typing on their gadgets anymore. By 2020, studies show that more than 50 percent of search results will be through voice searches. So I suggest that as early as now, optimize your content so they’re searchable through voice technology. Here are a few tips:
Never underestimate the power of social media. Some of the best marketing strategies to increase sales involve social media. That’s because almost all people in every nook and cranny of the world have social media accounts. Improve social media presence to communicate with existing and prospective customers. This is also a great way to gather feedback, suggestions, and complaints to enhance your service further.
SEO is one of the most affordable and effective marketing tactics in 2020. However, a lot has changed since its implementation. For instance, algorithms no longer pay attention to how many times the keywords are repeated in an article. Try to focus more on synonyms and similar keywords instead.
Another thing is using long-tail keywords since they are less competitive than short-tail keywords and would make your content rank better.
One way to increase sales is to give customers what they want immediately. And once a potential customer is already on your website, make sure you accommodate them — even if it means using chatbots. This way, you get to engage with the prospect and help answer any query they might have.
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