What is included in a design package?
If you’re new to graphic design services, this could be one of the biggest questions on your mind. After all, with a market boasting a global value of $48.1 billion, graphic design is undoubtedly a competitive field for brands looking to make an impact.
Let’s peel back the layers on graphic design packages and see the visual identities businesses strive for.
Table of Contents
- What is Included in a Design Package?
- Why Do You Need a Design Package?
- Cost Analysis of Graphic Design Packages
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What is Included in a Design Package?
Let’s dive deep into our main question: what is included in a design package?
The contents of a design package can vary widely depending on factors such as:
- Specific needs of a business
- Scope of the project
- Graphic design plan tier
However, most comprehensive design packages typically include several key components that help establish and promote a cohesive brand identity.
Here’s a breakdown of what you might expect to find in a design package:
Logo Design
A logo design is often the cornerstone of graphic design packages. For one, it usually includes creating a primary logo along with variations for different uses, such as secondary logos, icons, as well as favicons for web use.
Brand Guidelines
Brand guidelines, on the other hand, typically outline proper usage of the logo, brand color palette, and typefaces. It also includes additional visual elements like photography and illustrations. That said, some brand guidelines include specific instructions on applying these elements in different media types.
Typography
The design package might specify primary and secondary typefaces. Alongside that, it details how these text styles should be used in various contexts, from web content to printed materials. Depending on your industry, however, an expert designer would know what types of fonts to use. For example, coffee shop fonts and even sticker fonts may require various styles to attract target audiences.
Color Palette
A defined color palette, including primary and secondary colors with specific color values (e.g., RGB, CMYK, Hex codes), ensures consistency across digital and print media. Basically, you need to know how to use the color wheel if you want to DIY this task. Otherwise, you can leave it to the experts.
Business Stationery
This task can include business cards, letterheads, and envelopes. In addition, it can also consist of other office stationery that features the company’s branding.
Marketing Collateral
Brochures, flyers, posters, and other promotional materials are often included to support marketing and sales activities.
Digital Assets
This may include social media graphics, email templates, and other digital marketing materials consistent with the brand’s visual identity.
Website Design
Some packages extend to digital design. For example, some may offer website layout design and possibly even front-end development elements like HTML/CSS templates. In addition, some services also include content management system (CMS) integration.
Packaging Design
For product-focused businesses, custom packaging design that aligns with the brand’s identity can be part of the package.
Advertising Materials
Depending on the package, there may be digital and print advertising designs, including banners, ads, and promotional posters.
Presentation Templates
Design packages might also include PowerPoint or Keynote template designs that maintain brand consistency during presentations.
Why Do You Need a Design Package?
Many startups and small to medium-sized businesses hesitate to get graphic design packages. After all, with so many DIY graphic design options out there, why pay for a branding package or professional graphics?
Here are a few simple questions to ask yourself before deciding to go the DIY route:
- Can I distinguish between adding value through design and simply filling space?
- Am I able to achieve a balance between visual elements and content to avoid overwhelming the viewer?
- Do I know how to use whitespace effectively to create a balanced and professional layout?
- Do I have a solid understanding of how to choose and pair fonts that will communicate my brand’s message effectively?
Why all these questions? A survey by GoodFirms revealed that these factors are just some of the most common web design mistakes made by small and medium-sized businesses.
And that’s just web design mistakes alone. We’re not even talking about logos, social media posts, and other contents of the branding package. It’s safe to say that graphic design packages can be worth the investment if you choose the right service provider.
Cost Analysis of Graphic Design Packages
Prices of graphic design packages vary widely depending on several factors. However, it goes without saying that you can save a lot on design packages compared to one-off designs.
Here’s an approximate price range for some common graphic design packages at a fixed design cost if you’re hiring a freelance designer:
Now, let’s discuss the factors influencing the costs and what you can expect to pay.
Scope of Services
The more comprehensive the package, the higher the cost. A full suite that includes logo design, social media posts, and print materials will cost more than a package focusing solely on digital assets.
Experience and Expertise
Seasoned designers or established agencies generally command higher fees due to their proven track records and expertise. However, they can also ensure a higher standard of work, potentially giving you better value for money.
Design Process Complexity
The complexity of the design process can also affect the cost. Projects that require extensive research, multiple concepts, or intricate designs will generally be pricier.
Turnaround Time
Some designers will charge a premium for expedited services if you need a fast turnaround. This is common in industries where time-sensitive promotions and updates are frequent.
Customization and Revisions
Another factor to consider is the number of revisions allowed in a design brief before incurring additional charges. More flexibility in revisions can lead to higher initial costs but can save money in the long run if changes are needed.
Contract Length
Longer commitments can sometimes reduce the monthly cost, as agencies can amortize the effort over a longer period.
At Penji, we offer unlimited graphic design services for a fixed monthly rate. That means you can have all the visual assets you need in a graphic design package without paying a small fortune.
View a demo now and let the power of professional graphic design catapult your business to success.
