November 8, 2019, by Karen Garces
The spirit of Thanksgiving only means one thing — being grateful. And a successful Thanksgiving marketing campaign needs to centralize around that theme.
The most prominent account of Thanksgiving history was in 1621. Native Americans and pilgrims celebrated their first harvests by preparing a bountiful feast. Also, some English colonists practiced Thanksgiving by saying prayers for their blessings, the end of a drought, and military achievements.
No matter what you’re thanking for, it’s always better to let people know you’re grateful for them. That’s why businesses also take the time to thank their partners, clients, suppliers, and acquaintances through well-played Thanksgiving marketing campaigns.
But that’s not all. Thanksgiving weekend in the United States has also been established as one of the busiest shopping periods of all time. There’s Black Friday, Small Business Saturday, and Cyber Monday. So if you’re not thinking of pumping up your Thanksgiving marketing campaigns, you’ll miss out on growth and sales opportunities!
Here are some Thanksgiving advertising campaign tips and ideas to captivate your target audience this season.
Once you have a clear grasp of what goes into an impactful Thanksgiving advertising campaign, let’s move onto how you can put them all together.
There is no cookie-cutter method on how to say thank you to your customers, suppliers, or business partners this season. The two most important things are sincerity and of course, high-quality graphics to show you’ve made an effort.
In addition, choosing a dominant social media channel will also have a more extensive reach. Here are some of the ways you can thank customers for doing business with you:
Thanksgiving is a time to amp up your email marketing campaigns as well. Brands are probably doing all-out deals and discounts to take advantage of the season.
Sending out Thanksgiving email campaigns will also inform customers about your exclusive offers for the entire Thanksgiving weekend. This example from Anthropologie is a simple yet classy email.
Another way to entice customers is to let them get ready for the Black Friday and Cyber Monday bonanza. Some brands even start their exclusive deals on Thanksgiving until Cyber Monday. So that gives them five days to increase sales figures.
If for some reason, the kind of industry doesn’t allow you to cut the prices in half, then take this opportunity to expand your email list. You can inform customers of any promos or freebies you might have in the future. Then, ask for their email so they can be notified of any special announcements.
Social media is undeniably a premium channel that can spread a funny or witty post like wildfire. If you do it the right way, social media users will do all the marketing for you.
An example of a funny post can be a Thanksgiving meme or a video. Saturday Night Live had a successful campaign in 2015, which garnered almost 20 million views!
It’s a video explaining how a Thanksgiving family get-together can sometimes be too stressful and daunting for some. And how the singer, Adele, prevents family feuds due to opposing opinions. Watch the video here.
Another Thanksgiving social media post idea is a humility post. Let your customers know how your business expanded because of their continued support. Here’s an example from Terry Crews, a famous American actor, and comedian. It’s a post about never forgetting where you came from.
Blogs will come in handy this Thanksgiving season, given that they provide value to those in need. Think of what celebrants might be having trouble with during Thanksgiving. Preparations, cooking, table setting, decorations, outfits, cheap finds, inspiration, or even loneliness.
Different strokes for different folks and not a lot of people find it easy to prep for 10 or 20 people on Thanksgiving. So how can you help? By giving them tips and hacks through blogs! Here are some blog topic ideas:
Because Thanksgiving has precedence over other budget-hungry holidays like Christmas and New Year, spending less is of the essence. Make your guests happy this season by giving away a free dinner or any in-store freebies.
You can create a social media contest like this one from Abbey Credit Union. The instructions are pretty easy. All they have to do is like their page and comment on what they’re thankful for this season and win a $300 dinner. This strategy will not only make someone happy but will also expand your social media base.
Of course, Thanksgiving marketing campaigns aren’t limited to digital advertising only. You can still whip up Thanksgiving contests in your brick-and-mortar store. Think of quick games like trivia puzzles or a raffle draw and give away prizes like drawstring backpacks, mugs, keychains, or reusable bags.
I know you’re pretty pumped to start crafting your Thanksgiving marketing campaigns, but you’ll have to hold your horses.
Holiday marketing campaigns are all about seasonal themes, colors, symbols, food, and jargon. This is what will make your Thanksgiving marketing ads stick out like a sore thumb.
Here’s what you should take note of when creating your Thanksgiving advertising campaigns.
Now it’s imperative to include at least a couple of these elements to make your Thanksgiving marketing ads shine. You may also add pumpkins, or some fall leaves just like what Nyx Cosmetics did with their Thanksgiving social media post.
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