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Social media marketing has been proven highly effective for businesses regardless of the industry. What many do not know is that it goes hand in hand with graphic design. You need attention-grabbing visuals to capture attention, boost engagement, and reinforce your brand identity. Let’s explore this critical link between graphic design and social media marketing and why a reliable graphic design service is essential to a business.
Table of Contents
- Why Graphic Design is Important in the Marketing World
- Ways Graphic Designers Work with Social Media Marketing
- Types of Graphic Design Formats Used in Social Media Marketing
- The Infallible Tandem of Social Media Marketing Experts and Graphic Designers
Why Graphic Design is Important in the Marketing World
Other people believe that graphic design is just a small part of the entire marketing process and will hold little to no value. But that’s really a misconception. In fact, graphic design can make or break your marketing plan. It is crucial if you want your marketing campaigns to be successful, and here are the reasons why.
It Can Influence
Graphic design isn’t just a play of colors, elements, or layout. Especially for business purposes, an excellent graphic design is needed because it can essentially persuade or influence your potential market.
As we always say, you only have a few seconds to create an instant connection with your audience. Thus, the appropriate graphic design is needed to convey a strong message. There is no room for confusion or even delays. This is one of the reasons why graphic designers are also knowledgeable about the psychology of colors and the effects of visual elements in general.
It Gives a Good Impression
Another reason why you have to give importance to graphic design is that it helps in establishing your brand or business. Lousy marketing materials can send a message that your business doesn’t take things seriously. However, a well-thought-out graphic design gives an impression of how detail-oriented your brand is. And of course, that alone will sit well with most people.
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Ways Graphic Designers Work with Social Media Marketing
Designing for social media involves a different set of skills. If you are to rely on people not exposed to creating graphic designs for social media, you might end up having materials that are not effective. Below are some of the specific social media marketing collaterals that a good graphic designer can help you with.
Your Profile Image
Did you know that your profile image can speak a lot about your company? It isn’t enough that you upload your logo. Have you ever considered if it will fit perfectly and look good? Take, for example, Facebook. You need to make sure that your logo will fit in a circular shape. Otherwise, your profile image will look odd. It is necessary that the graphic designer edits it for social media specifications.
Launching a Special Offer
When creating a graphic design to launch a promo, the right use of texts is necessary. Your graphic designer will choose a typeface that is strong enough to capture attention. In addition, it needs to be the right size. Let’s not forget about the proper layout as well. The main objective of your graphic designer is to draw your reader’s focus on the promo that you are about to run.
Infographics
Infographics are also a big thing in social media. People would naturally want to learn more and that is why they are drawn to infographics.
As a brand, you should take advantage of it. Creating one is not an overnight task. It will definitely take time and this will entail research and further conceptualization. That doesn’t stop there. When these are already in place, your graphic design service will create an infographic that is substantial yet easy to understand.
A good graphic designer knows when to stop adding elements. They do not want to make a cluttered design knowing that it can lead to confusion. Remember, a cluttered design can be a huge turn-off.
Memes
Memes are phenomenal! But you have to be careful when creating one, most especially for your brand. Make sure that the topic isn’t highly sensitive and can cause controversy. Again, social media marketing can really have instant results. This includes bad publicity which we all want to avoid.
Designs for memes aren’t exactly rocket science as you can see from different social media platforms. It is simple and straightforward. However, it would be best if your graphic design service can subtly add your brand colors and even your logo. Memes are one of the most shared contents on social media. If your logo is on it, then that’s instant brand visibility for you.
Types of Graphic Design Formats Used in Social Media Marketing
For your social media marketing to be effective, your graphic design service should know how to use a variety of design formats. This engages your audience and conveys your message more clearly. The following are some of the most common formats:
- Static Images: These include single-image posts, infographics, and product displays to help your brand communicate visually, quickly.
- Carousels: These are multi-image posts that let your viewers swipe through a sequence of images. This is the ideal format for telling your story, step-by-step guides, and showcasing multiple products or services.
- Animations: These are short animated visuals in GIF format. They add motion to static designs to make them more dynamic and engaging.
- Stories and Highlights: These are the temporary content formats you see on Instagram, Facebook, and LinkedIn that you can use to give an update, share a promotion, or show behind-the-scenes content.
- Short-Form Videos: These are videos popular in Instagram Reels, TikTok, and YouTube Shorts, made to capture attention quickly and boost engagement.
- Memes and Branded Content: These are fun, shareable visuals that use humor or trending topics.
- Live Graphics and Overlays: These are graphics used during live streams. They add branding, captions, or interactive elements to improve viewer experience.
The Infallible Tandem of Social Media Marketing Experts and Graphic Designers
Now, let’s talk about social media marketing experts and graphic designer services. If you must know, these two work hand-in-hand. For some who are still unable to understand why we will further explain it to you.
You see, these social media marketing professionals are experts in finding the new trends and doing market research. They know what the market wants, and how you can potentially get more organic likes and shares. These data will then be provided to graphic designers.
The next step begins as these graphic designers will come up with visuals that are suitable for the market. They will base it on the data gathered by social media marketing experts. Again, an effective graphic designer isn’t just there to put elements together. There must be science and logic behind every graphic design.
Conclusion
Hiring the right graphic design service for your social media marketing is important. Choose a team that has extensive knowledge and knows different techniques. That way, they can tailor-fit a design according to your social media requirements. Penji can certainly help you with their pool of experienced graphic designers.
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About the author
Barbara Anne Isla
BA Isla is a Content Writer and also an Events Host. She left the corporate world to do what she loves and to spend more time with her amazing kids. She hopes to bring valuable change to society with her words.
