10 Product Launch Ideas That Will Get You Noticed
By Jie Kuang, 06/01/19
Your product launch is a huge milestone for your business. It will affect sales, development, and the perception of your brand. Not only do you want customers, you want brand recognition. Getting your audience to recognize your brand as a household name should be one of the goals when planning product launch ideas.
In the meantime, you want to create buzz about your product launch. Whether you’re throwing a party or doing everything digitally, the product launch is a pivotal moment for a company. You’ll get more customers, grow your audience, and build relationships with others in your industry. With these tips, your product launch will be a guaranteed success.
Make It An Event
Planning a product launch can be like planning a wedding. And just like a wedding, your product launch ideas should be bold and purposeful, with just enough flair to be memorable. Create personalized invitations to guests.
You need a venue big enough to host the event, because you team, friends, family, professional connections, investors, and press will be there. Order enough food to feed the crowd, because they will get hungry, and the last thing you want is for them to leave.
Make the event something people will be talking about for weeks. Provide opportunities for relationship building and conversation like having a dedicated space for photos, activities, and a live tweet wall so attendees can get connected.
Start selling before way before releasing to the public. You’ll get a real idea of how well your product will sell when it is live. If pre-orders do well, one of your product launch ideas should be announcing the success of your business before the official launch date. Perception is reality, and if your audience believe that you are successful, they will be more likely to buy in on anything you have to say.
Pre-orders will also provide a portion of the funding you may need to sustain your business for the short term. As the number of pre-orders roll in, you’ll have the capital to manufacture and scale for the future of your company.
Get Testimonials Before The Product Launch
Don’t underestimate the power of testimonials! Your list of product launch ideas should definitely include real testimonials from beta users of your product. Potential customers will be more likely to open up their wallets once they see or read a review from a user.
With the growth of social media and the effects that it has on their audience, utilize it to your advantage. Influencer marketing is still alive and well. Do your research on the interests of your target audience and get in contact with the influencers that they religiously follow. Testimonials from them will be way more captivating that just trying to convince potential customers with your own words.
Get industry leaders on board before your launch. Experts in your field will come with a high level of trust when it comes to their audience. Work with the media to start some buzz about your product months in advance. It’s not always about having the finished product in someone’s hands. Sometimes it’s about what the product might do and how it can advance your particular industry.
As they say, video is king. Videos of your product will help your target market experience the product before actually purchasing it. Partner with influencers and beta users to create a high amount of videos to use as one of your product launch ideas.
Video can be used everywhere. From social media, ads, to website material and even media kits about your product. Keep in mind that unless it is a testimonial, you want your video content to be high quality. Do not skimp when it comes to video creation, because it can make or break you.
Make It About The Users
Your audience and users should be your top focus when planning product launch ideas. Without them, you wouldn’t have a business. Any contact that they have with you or your product should be positive, and if it’s not, you have to make it right immediately.
Quality is better than quantity. Invite those in your network that you feel would be future customers or will talk highly about your product. Also, invite those who would like to meet each other. These events are about relationship building, so think selflessly and consider who your network would like to meet as well. Press will pick up on good vibes and will associate your brand with that feeling.
When you present your product, don’t just talk about the features. Talk strongly about how your product will affect people’s lives. Emphasize how using your product will make their day easier, efficient, and more enjoyable. Those words will be more memorable than simply listing out a step by step guide on how to use the product.
Diverse Marketing Campaign
Spread your marketing campaigns out across different channels. Cover as much ground as you can while considering where your target market hangs out. Don’t limit yourself to just Facebook ads. Go cross-platform to LinkedIn or Reddit.
Doing this efficiently and effectively will take a lot of research on your part. If your target market doesn’t use Bing, but you choose to advertise on Bing anyway, it may be money wasted. Or if your target market hangs out at coffee shops several times a week, optimize your marketing budget by partnering with coffee shops.
Build up excitement for your product launch by starting a countdown. When your event is getting close, remind your audience about the launch. The most common way to do it is through social media. This strategy has the highest reach and you can target your audience according to their demographic.
Any news prior to the product launch should include the date. The more people hear about it, the more it will stick in their minds. To make the countdown more exciting, you can do giveaways and contests. You’ll receive higher engagement and more future customers as a result.
Launch Giveaway Contests
To create more buzz for your product launch, hold a giveaway contest. People love getting freebies and the excitement of getting something for free can lure curious prospects in learning more about you. These people can easily be converted to paying customers once they get a glimpse of what you have to offer.
You can also give a rewards program for your loyal clients. When done through social media, this is a good way to increase engagement. Think of it as a referral program that when their friends and families see the rewards, they’ll be enticed to get involved as well.
Get News Outlets to Share Your Story
Get the help of leading news outlets in your area to spread the word about your launch. Give them juicy details that can attract the attention of their audience. Share stories with them such as how the product came to be or how the product can make a difference in their lives.
This will give the outlets something unique to tell their audience while promoting your launch at the same time. Plus, if it’s interesting enough, the smaller outlets may cover it, too, widening your reach even more.