Using Graphic Design to Add Brand Value

/ September 6, 2018

We all know that having good visuals is a great way to attract people to a product or what a business wants to say. Invest in professionally created graphic design assets for your business. The way people see and recall your brand value can be made so much stronger with the right visuals, so find a graphic designer that will transform your content.
It can be hard to gauge how much brand value visuals bring to the business. That doesn’t mean that the impact of good graphic design is irrelevant. It’s easy to notice when people are talking about the imagery or when they know a product by the design that belongs to it.

How Graphic Design Adds Brand Value

There’s more to brand value than just having a great logo or website design. You can find tons of web-based applications to help you do this, but in the long run, a good graphic design team can do the work with optimal results. Your company’s brand value has to be memorable, recognizable and builds trust with your target audience.
Careful planning and thoughtful research about what your audience wants and needs have to be incorporated with good graphic design. The absence of one or the other will not give you the outcome you would be expecting. Unique brands are created when you speak to your design team about what it is you really want your brand to communicate.
Brand value can’t be achieved with just the right content. Humans are visual creatures so we tend to digest images more than the written words. For this reason, graphic design can definitely add value to your brand when used with the right texts. Your overall marketing design strategy would have more impact with professionally designed graphics, a humongous task that you don’t leave to someone who only has a knack for drawing.
Graphic design will help increase brand awareness and recognition for your brand more than anything else you can think of. Your customers will remember you by your logo, your color, or your typography so it’s essential to have graphic design as part of your marketing arsenal from the very start of your company’s journey.

What You Need

It’s likely that your business has already developed some ideas, logos, websites and more that have a style and visuals that belong just to you. While that is a great start, it’s good to know that there are more areas to consider attaching your image. One of the most common ways for people to learn about businesses is through the company’s blog.
Having branded blog posts can make any company standout online. Developing a space just for blog entries, and being sure to include your business’s style and graphics, will generate more hits and customers as people turn to your blog as a source of knowledge and expertise in your industry. From then, whenever they see your logo or other images, they will remember that your business is a true authority.
Make sure to take full advantage of infographics as you look to project your business as well. People love having visuals along with information. So when you can include imagery attached to the information on your products and services, more people will pay attention.

Social Media Friendly

brand value
Use social media platforms to spread your brand. It is an important tool to build a strong audience and convert into sales. So, Instagram, Tumblr, Facebook, Twitter, LinkedIn, Pinterest and other social media platforms are perfect places to grow your brand value. Posting images on Instagram can deliver the product to a large audience. 
Be ready to show off your brand in memorable ways. Along with your blog and social media accounts, keep outsiders aware of what you’re doing with your perfectly designed visuals. Attach them to any mockups you have that show off what your business is capable of. When customers start talking about you every time they see the visuals that were created for you by the right graphic designer, the brand value of contracting the graphic design work will become perfectly clear.

Updated September 6, 2018

About the author

Sekinah Brodie is the Director of Partnerships at Penji. She enjoys writing and constantly learning about technology, entrepreneurship, and diversity in startups. She strives to empower women and minorities with job opportunities, career development, and positive representation. She recently launched an interview based podcast called “Shades of Success” that highlights individuals who champion diversity and positive community impact.

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