The Best Launch Party Ideas For Your Startup

by Tori Buckley, 04/23/18

As the owner of a brand new startup, you want to make sure your company stands out in the industry you’re branding yourself in. To be able to stand out to potential clients, you need to establish a good reputation. A reputation comes from building relationships with consumers, clients and even other companies in your industry. Engagement marketing is a fast way to build that reputation, build your relationship with clients and celebrate the beginning of your startup is to throw a launch party. Here are some epic launch party ideas that can help you get started planning your ultimate launch party bash.

Have an Objective

Most commonly, launch parties are thrown to get your business’s brand and identity out into the world. Other times, companies host parties to promote a new product or just to keep clientele engagement up. Determine what you’re trying to accomplish with this launch party. What are your controllable goals and how will throwing this party help you achieve them? Thinking about the purpose of the party will help you immensely before brainstorming launch party ideas.

Picking the Venue

party venue

The venue of your launch party is essentially going to be setting the vibe and tone of the whole event. Your venue should speak well with your brand in addition to the theme. When mulling over your launch party ideas, consider having your event at a unique location. Using a unique venue will get your company out of its office which in turn will add more exclusivity to your event by adding on a sophisticated environment.

unlimited graphic design service for startups

Create a Theme With Your Launch Party Ideas

Once you’ve picked a venue, it’s time to move on to choosing a theme. Have a theme in mind that works well with the mission and brand of your company, as well as the venue space your company is using. A theme will enhance the promotion of a new product or your company’s mission. Using a theme for your party will not only be a great conversation starter, it will help you when creating activities for your guests to interact with.

Making Invitations

This, quite possibly, is the one most important detail when throwing a launch party. The invitation. The invitation you’re going to send out is going to be, for most of your guests, the first time they are interacting with your company. The first impression. This means that your invitation needs to be more than perfect. Your invitation needs to be clear, concise and concrete. It needs to reflect the theme of your party, the brand of your company and the details your guests need to know. Use the theme of the party, the venue and your other launch party ideas to help you in creating your invitations. 

This step can sound overwhelming. No one really thinks about how being creative with an invitation can set the tone of your whole event. To distribute truly amazing and creative invitations, think about using a graphic design service. A company like Penji can offer you services in business cards, email newsletters, web design and app design, but most importantly, they can offer you unique invitations to send to your clients as well. The best design company will work with you until you create something, together, that will speak harmoniously with your launch party and your company.  

Invite the Right People

Always keep in mind who your target audience is. Who you’re creating, serving and engineering for. Sure, your startup will want to invite family and friends to an awesome launch party, but make sure it’s exclusive enough to get those who aren’t invited interested in your business. Exclusivity will add a level of refinery to your event and business that can help start positive conversations in your network.

Invest in Your Party, Invest in Your Business

work party

In order to throw an amazing launch party, you need to make sure have money aside to really invest into it. Having money for your party means having a successful party that looks put together. If your party looks great and professional, your guests will see that your company and services are worth investing in. 

Use Social Media

Go live! In a world of Instagrammers, Facebookers, Youtubers and Twitter-ers, social media is the BEST (and cheapest)  way to spread the word of your business. Create a hashtag and have your guests utilize it on social media. Ask your guests to tag you in their photos to help accumulate traffic to your website and social media outlets.

If you’re having a creative block while coming up with a clever hashtag, use your launch party ideas along with your company name to come up with a play on words. It’s also important to remember to post on your company’s social media as well! Posting pictures and tagging your guests can help your company get into different personal networks that could potentially increase your success.

Have Live Demos

Your launch party is a celebration of your success, yes, but remember why you’re throwing it in the first place. To showcase your products and services. Leave time or space at  your party to show your guests exactly what you do.  Set up a real-life demonstration of your business. Introducing your product to potential clients at your party will give them the opportunity to engage with your business, which could lead them to become loyal customers of your company later on!


gift boxes

People love prizes. People love free things. This is where giveaways come into play at your launch party.  Have something to give to your guests to thank them for supporting you in new business venture. Giveaways can be small and inexpensive, but it’s important to remember to be creative. Your giveaways should be a tangible object that will help your guests remember your event and your business. Keep in mind that promotional giveaways, like t-shirts and pens with your logo on it, are a great way to generate free-marketing.

Give a Speech

The final step in throwing a great launch party is giving a speech and thanking your guests for coming. Giving a speech will provide you with an opportunity to speak to every guest. Let them know who you are and to show them what is going on at the event today. This will allow your guests to know why they’re there. This speech will show guests that their support is very appreciated by your company.