The Best Launch Party Ideas For Your Startup

/ December 4, 2020

Establishing a startup entails many difficult challenges. One of those is how to get people’s attention, so they know of your brand. And this why ventures organize the most memorable startup launch party ideas to make an excellent first impression. 

As startups, it’s challenging to compete with big industry players because established brands already have a regular clientele. But don’t lose hope. If you give your target audience value, entertainment, and inclusivity, you’ll likely achieve brand recognition from the get-go. Try these simple and effective startup launch party ideas that can WOW your target audience instantly. 

Get your party started with Penji! Use code “LAUNCHPARTY15” for 15% Off your first month! Check out our plans and sign-up today for a 15-day risk-free trial.

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Have an Objective

Most commonly, launch parties are thrown to get your business’s brand and identity out into the world. Other times, companies host parties to promote a new product or just to keep clientele engagement up. Determine what you’re trying to accomplish with this launch party. What are your controllable goals and how will throwing this party help you achieve them? Thinking about the purpose of the party will help you immensely before brainstorming launch party ideas.

Picking the Venue

party venue

The venue of your launch party is essentially going to be setting the vibe and tone of the whole event. Your venue should speak well with your brand in addition to the theme. When mulling over your launch party ideas, consider having your event at a unique location. Using a unique venue will get your company out of its office which in turn will add more exclusivity to your event by adding on a sophisticated environment.

Create a Theme With Your Launch Party Ideas

Once you’ve picked a venue, it’s time to move on to choosing a theme. Have a theme in mind that works well with the mission and brand of your company, as well as the venue space your company is using. A theme will enhance the product launch and your company’s mission. Using a theme for your party will not only be a great conversation starter, it will help you when creating activities for your guests to interact with.

Making Invitations

This, quite possibly, is the one most important detail when throwing a launch party. The invitation. The invitation you’re going to send out is going to be, for most of your guests, the first time they are interacting with your company. The first impression. This means that your invitation needs to be more than perfect. Your invitation needs to be clear, concise and concrete. It needs to reflect the theme of your party, the brand of your company and the details your guests need to know. Use the theme of the party, the venue and your other launch party ideas to help you in creating your invitations. 

This step can sound overwhelming. No one really thinks about how being creative with an invitation can set the tone of your whole event. To distribute truly amazing and creative invitations, think about using a graphic design service. A company like Penji can offer you services in business cards, email newsletters, web design and app design, but most importantly, they can offer you unique invitations to send to your clients as well. The best design company will work with you until you create something, together, that will speak harmoniously with your launch party and your company.  

Invite the Right People

Always keep in mind who your target audience is. Who you’re creating, serving and engineering for. Sure, your startup will want to invite family and friends to an awesome launch party, but make sure it’s exclusive enough to get those who aren’t invited interested in your business. Exclusivity will add a level of refinery to your event and business that can help start positive conversations in your network.

Invest in Your Party, Invest in Your Business

work party


In order to throw an amazing launch party, you need to make sure have money aside to really invest into it. Having money for your party means having a successful party that looks put together. If your party looks great and professional, your guests will see that your company and services are worth investing in. 

Build Anticipation

People get excited about mystery and a sense of urgency, especially in this consumerist world we’re living in. Consumers are bombarded with new products and services every day. More often than not, some fall between the cracks, forever overlooked and ignored. So you want to keep your audience guessing. Keep their excitement up by building anticipation. 

Try to build anticipation on your startup launch party weeks or even months before the big day. Of course, you don’t want to rely on purely copy that doesn’t engage. You want to engage your audience from start to finish. Show them snippets of your product or service and create contests, so they come back to you for updates. If the budget permits, give them cool vouchers, which will be given on the day of the event. 

Use Social Media

Go live! In a world of Instagrammers, Facebookers, Youtubers and Twitter-ers, social media is the BEST (and cheapest)  way to spread the word of your business. Create a hashtag and have your guests utilize it on social media. Ask your guests to tag you in their photos to help accumulate traffic to your website and social media outlets.

If you’re having a creative block while coming up with a clever hashtag, use your launch party ideas along with your company name to come up with a play on words. It’s also important to remember to post on your company’s social media as well! Posting pictures and tagging your guests can help your company get into different personal networks that could potentially increase your success.

Have Live Demos

Your launch party is a celebration of your success, yes, but remember why you’re throwing it in the first place. To showcase your products and services. Leave time or space at  your party to show your guests exactly what you do.  Set up a real-life demonstration of your business. Introducing your product to potential clients at your party will give them the opportunity to engage with your business, which could lead them to become loyal customers of your company later on!

Giveaways

gift boxes


People love prizes. People love free things. This is where giveaways come into play at your launch party.  Have something to give to your guests to thank them for supporting you in new business venture. Giveaways can be small and inexpensive, but it’s important to remember to be creative. Your giveaways should be a tangible object that will help your guests remember your event and your business. Keep in mind that promotional giveaways, like t-shirts and pens with your logo on it, are a great way to generate free-marketing.

Give a Speech

The final step in throwing a great launch party is giving a speech and thanking your guests for coming. Giving a speech will provide you with an opportunity to speak to every guest. Let them know who you are and to show them what is going on at the event today. This will allow your guests to know why they’re there. This speech will show guests that their support is very appreciated by your company.

Spread the News!

Aside from the usual social media platforms, you can also take advantage of your local TV, newspapers, and radio stations to spread the word about your launch. Write a killer press release and send it to them so they can tell their audiences about your party. Make sure that your business is listed in online directories for these people to see you as someone who has a solid online presence thereby gaining their trust.
You can also look for online communities that are related to your niche and get them to help spread the news. These groups can help you reach individuals that may be interested in your product or company. You can share your videos, your blogs, your content, and everything that can get prospects to learn more about you.

Networking

This is one powerful way of getting more people to attend your party while getting more awareness for your brand. For startups, this is a must as it can lead you to sponsors and partners that could lower the cost of your party expenses. You can build relationships with them that may lead to future transactions, you may need their services in your other events and they may need yours in theirs as well.

Distribute Unique Promotional Items

mac laptop

Startups may have to work with limited resources. But it doesn’t hurt investing in promotional items at your launch party. On the day of the event, distributing promotional items will help with infinite marketing. However, these items must not only be visually appealing but must also be functional. This ensures that your audience will continue to use it, and this way, they’ll be reminded of how great your launch party was. 

For instance, you can invest in wall clocks that have your logo and branding. Better yet, give away hand sanitizers that can be hooked to their bags as keychains. This is perfect for virus prevention during the current pandemic. Or you may also distribute “self-care” or “all-natural” items for both men and women, such as a soap bar or essential oil. 

Partner with Great Speakers and Influencers

Sometimes, getting your audience to notice you would involve great thought leaders and famous influencers’ efforts. You don’t have to break the bank when partnering with celebrities. However, you must give these celebrities something they can’t resist. An X-deal would be an excellent idea. You can offer them free services or give them a few of your products and future products.

The upper hand of collaborating with thought leaders and influencers is these people already have a circle of fans. Once their followers know of your event, some who are interested may attend your event. Moreover, marketing your event with a special guest speaker will excite your target audience. Last but not least, these people already have credibility, the one thing that your startup is yet to establish. 

Requesting Event Graphics from Penji

Whether you need professional graphic design for your invitations, giveaway prints, or even menu cards, requesting them from Penji is as easy as one, two, three.

1. Create

penji platform

In the Penji dashboard, click “Create new project.” Select the type of project you want to be designed. You can request anything from online ads, flyers, and posters to designs for giveaways like baseball caps, shirts, or office supplies. If the design you need isn’t on the choices, you can also select “Custom project.”

Type in the title and description of the project. You can also select the color palette that you want to incorporate and attach files to help the designer better understand your concept. Once you’re done with the brief, click “Create project.” 

2. Revise

penji platform

The designer will deliver the draft within 24 to 48 hours. If you need anything revised, simply click on the part of the image and encode your comments and instructions. The designer will review your recommendations and revise the design. 

3. Download

penji platform

Once the design fits your requirements, click the “Download” button and it will be saved to your computer.

The Takeaway

A launch party will surely allow your startup to hit the ground running. However, it can take a lot of time, effort, and energy to make all the necessary elements all by yourself. Luckily, our expert designers can create the designs you need so that you can focus on introducing your brand, networking, and celebrating your startup’s launch. Sign up now and try any of our plans risk-free for 15 days.

Updated December 4, 2020

About the author

Victoria is a Content Writer for Penji covering marketing, social media, and culture.

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