Your knees are weak, your palms are sweaty… no, we’re not about to go into an Eminem verse. We’re talking about business presentations – specifically, meetings with potential investors or clients. These are the interactions that could make or break your financial future. You may be familiar with putting together pitch decks, but you may not have realized there is help. Enter: pitch deck designer.
Pitch deck designers are graphic designers with expertise in crafting beautiful pitch decks for startups. They are accustomed to working with styles that are appropriate for critical business meetings. This means they know how to cut the fluff and make the key points of your presentation shine.
Pitch Deck Designers Tell Visual Stories.
A creative pitch deck designer knows how to tell a compelling visual story. Formal presentations have a reputation for being stuffy and boring, but this need not be the case. As long as you can articulate the main points, a designer can take that data and put it into a narrative format.
Depending on the slide, a designer may include an illustration, a graph, columns of text, or whatever else makes sense given the content. The key is to immerse your audience in what interests them from the beginning to the end of the presentation. Both the big-picture vision and the practical details are artfully laid out.
Your pitch deck should include:
- impressive company milestones
- simple branding that doesn’t overwhelm the viewer
- key figures simplified (don’t make your audience do math)
- graphic icons and tiles to help break up text
There are many effective ways to tell a story with your data. A graphic designer can organize information in pie charts, bar charts, word clouds, timelines, roadmaps, or other visual representations. As you move from one slide to the next, data should be laid out carefully with only the most pivotal story points included.
Pitch Deck Designers Create Seamless Graphics.
“Design is the silent ambassador of your brand.” – Paul Rand
A business-focused founder might assume that the last thing they need is a designer. After all, you’re not presenting your artistic skills to investors or potential clients. You’re presenting your business model, products, services, and overall plan. But when it comes to modern pitch deck design, it’s not about wacky illustrations or bold splashes of color. The point is not to detract from the topic. Instead, a masterful pitch deck designer showcases the important data in the presentation.
The audience may barely notice the presentation design. Yet it’s the very vehicle that delivered the information so clearly and persuasively. Ironically, the design elements the viewer doesn’t notice are sometimes the most effective of all, and that’s ok. Again, the design is not the star of the show but the facilitator of communication.
See pitch deck design examples for inspiration.
Go Beyond Standard Practice.
Though your design doesn’t have to be bold, there’s nothing wrong with stepping outside the box. Veteran investors have likely seen hundreds of pitch decks in their lifetime. There’s no reason you have to do presentations the way they’ve always been done. A skilled pitch deck designer can help you get outside your comfort zone, especially if your pitches aren’t landing how you want them to. Think about unique ways you can showcase your product or service. How can you instill confidence in your scalability? How can you demonstrate your unique value from a different angle? A cutting-edge design can help you communicate in new ways.
You can also get inspiration from the pitch decks of famous innovative brands that got funded. But this doesn’t necessarily mean you should second-guess your own decisions if they differ from what a famous founder did. Every situation is different, and what works for one company may not work the same for another.
Find a Pitch Deck Design Service
A successful presentation includes many elements:
- the problem and solution
- promising market data
- sound financial modeling & projections
- how you have a leg up on the competition
- you/your team’s past accomplishments
- a clear, confident ask
- contact information
Whether you plan to use Powerpoint, Google Slides, or another presentation tool, a pitch deck designer can help. A designer not only gives you a crisp slide deck but an organized and confident demeanor when pitch day arrives.
At the end of the day, your presentation isn’t the only thing pulling the strings. Investors will notice how you engage, your experience, your professionalism, and any follow-up communications you have together. Patience will help you stay optimistic. When your request for funding reaches the right people at the right time, you’ll get the support you need.
Looking for more pitch deck design tips?
Work with Penji
Working with Penji’s team of allstar graphic designers is the best way to take your pitch decks from average to amazing. Tell us what you need and your design can be ready in as little as 24 hours. Learn more about our unlimited graphic design for startups.