No business is complete without a logo. In fact, if your company has one, customers will recognize your brand even more. However, your business can stand out more, especially if your brand has a unique identifier or visual. Animals are your best bet to have a unique logo. And one underrated animal in logos is penguins! If you want to make these cute creatures your mascot, here are ten penguin logos for inspiration! Plus, our outstanding Penji designers created the logos you’ll see below!
Famous Penguin Logos + Symbolism
Even though penguins are popular and adorable animals, only a handful of brands sport that animal as a mascot. Here are three famous brands using a penguin as their main character:
- Penguin Publishing Group
- Tencent QQ
- Linux
But what does the penguin symbolize? According to Joyce Elliott, penguins symbolize resourcefulness, love, and creativity. And if your brand has these values, then the cute snow habitant is the best mascot for your brand. So, scroll down now to check out well-designed penguin logos!
1. Adelie Perfume
Perfumeries have sophisticated logos, signifying their luxurious or chic brand. Here’s the logo for Adelie Perfume. The penguin is the mascot for the perfume brand since Adelies are a species of penguin. It uses whitespace properly to form a penguin’s head on a perfume bottle. In addition, to present an elegant brand, you can use serif fonts to achieve a fancy look.
2. Albinistic Software Company
If you envisioned a gradient and monogram logo for your tech company, check out this logo from the Albinistic Software Company.
Once again, whitespace is a prominent feature. The penguin was creatively integrated into the A seamlessly. Another distinct feature of this logo is the rectangles on the A. It could signify that they think outside the box or are an innovative business. In addition, you will notice the sharpness in their font; it’s a contrast to the soft edges of the monogram. It could also mimic the penguin’s beak.
3. Cotton Penguin
Do you want to tickle the senses with a logo? Check out this example from Cotton Penguin. In one glance, you can taste cotton candy. The imagery and motif contribute to this reason. Moreover, the cartoon illustrations further enhance the cotton candy shop’s brand. After all, the penguins are also shaped like cotton candy on a stick.
4. Frost Cafe
If you want a hip cafe logo, check out this example from Frost Cafe. The abstract pictorial mark resembles a snowflake. But they integrate a small penguin on top of a coffee cup. One distinct feature of this logo is the typography. Not only is it tailored to the brand, but it also resembles a penguin’s webbed feet. Plus, like this logo, you can achieve balance and contrast through color. Like this logo, a dark blue hue pairs well with a brown color. Plus, their colors are appropriate for the cafe.
5. Little Penguin Kid’s Apparel
If you have a kids’ apparel business, here’s the logo for Little Penguin Kid’s Apparel. First, you’ll notice they use a blue and pink color scheme, making it relevant as a kid’s apparel brand. Then, you’ll see the dainty penguin following the pink and blue motif. Additionally, you’ll see a visual hierarchy with the fonts. You can use a classic font and match it with a sans-serif one to mix old and new styles.
6. Pain Guin Massage Spa
Massage logos would have the lotus or a masseuse. However, the Pain Guin Massage Spa wants to differentiate itself from other massage spas. Firstly, you see a penguin silhouette. And if you look closely, you’ll see a pair of hands at the side of the penguin. But it’s not just a pair of hands; they’re also penguin wings! To give it a spa look, you’ll see rocks lined up, resembling hot stone therapy.
7. Pengym
Penguins don’t necessarily come to mind when we think of fierce animals because of how adorable they look. However, Pengym wants to change that with their gym logo by making them tough. Like most gym logos, the penguin is holding a dumbbell. In addition to the visual, Pengym uses a black and orange motif. Those are colors you’ll see in a penguin. It deviates from the usual red that signifies power and passion.
8. Penny Bookstore
If you’re opening a kids’ bookstore, the Penny Bookstore logo should serve as an inspiration. The first notable element is the orange-red color. It will definitely grab attention, even if it’s not bright red. Second, the text used is another significant feature, giving it a playful and youthful look. Finally, the last remarkable element is the penguin illustration. It’s a small, cute penguin with cute flippers in the form of bookmarks.
9. PGN Clothing Line
If you want an old-school logo, check out this one from PGN Clothing Line. The font is reminiscent of the 80s and 90s. But what makes it timeless is the illustration and subheading font. The penguin illustration is also memorable because of its tiny tie. Overall, this logo will leave an impression as an apparel brand.
10. Pingu Messaging App
Even if your brand’s name is similar to a famous character, you can still become unique with imagery. This logo for the Pingu Messaging App makes it clear that they’re not the beloved stop-motion penguin. Their logo sports the black and yellow motif you’ll see in most penguins. Additionally, the messaging app uses a friendly, approachable, and playful font. And it’s relevant to the logo since they’re a messaging app, and users can socialize with others.
How Can Penji Help Your Brand?
Were you impressed by the penguin logos? If you are, then imagine what Penji can do for your brand! As an unlimited graphic design service, Penji can create designs whenever you need them, such as business cards, web page designs, illustrations, and more! You can request designs anytime and let our amazing Penji designers create killer graphics for your business.
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