The new year is fast approaching, and the best time to think of new ways to promote your brand is now. Here are festive New Year promotions you can whip up to begin the year with a fresh start:
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Collaborate with a Local Charity
Find a local charity or non-profit organization close to your heart and partner with them. Run a New Year campaign and show where the percentage of each sale goes to your chosen cause. Social responsibility offers many benefits to your business, so if you haven’t done it yet, 2024 is a great time to start.
Take a leaf from TOMS’ book when they crafted the One for One® model where they give a pair of shoes for every one sold. Follow their lead and craft it to work for the New Year.
Sell New Year Mystery Boxes
Make the New Year more exciting by selling mystery boxes. Fill them with custom-made products or limited-edition items from your business. Advertise them as a surprise bundle to help your customers jumpstart their year. You add to the excitement by having tiers or themes for the boxes.
A good example is the brand HEAT, the London-based fashion start-up that curates mystery boxes. Each box is delivered to their customers’ doorstep and features streetwear pieces explicitly designed for one person. The catch is that the contents will remain a mystery until you open it.
Interactive Resolution Calendar
Create an interactive New Year calendar that features daily challenges, tasks, and activities that offer tips for self-improvement, wellness, and personal growth. This is an excellent New Year promotion idea for any industry that can help customers track and monitor their progress with their New Year’s resolutions.
Encourage your customers to follow along and share their successes on your social media page. Not only will you be engaging them with the calendar, but you’ll also be getting valuable user-generated content. You can also offer prizes or discounts to make the calendar even more engaging.
Create FOMO and Impulse Buying
Impulse buying and the fear of missing out (FOMO) are effective New Year promotion ideas as they play to the human desire for novelty and excitement. These generate a sense of urgency and anticipation, which are excellent motivators for people to act quickly. Most of the time, these triggers result in positive emotional responses that lead to purchases.
You can create these by offering limited-time promos, creating exclusive products or variants, or providing sneak peeks and teasers. A good example of this is this gift set from Sephora that’s exclusive for the holiday season only.
Create a Resolution Tracker App
Add value to your brand by developing a New Year’s resolution tracker app. This is excellent for engaging and retaining your customers. An app such as this can capitalize on the mindset of people always wanting to better themselves. With this, you can also collect valuable data and insights into your customers’ behavior.
A New Year’s resolution tracker app can also serve as a marketing channel itself. Through this, you can send them targeted messages, updates, promos, and reminders based on their resolutions.
Publish Customer Testimonials
As a recap of a fruitful year you’re leaving behind, ask your satisfied customers for their success stories and experiences with your products or brand. Gather them and feature them in a campaign that’s dedicated solely to this purpose. You may want to offer prizes, discounts, and other incentives to them and the potential customers who will read your content.
The following social media ad from Calm is one great example of a testimonial ad. Use your creativity to design one like this for New Year’s, and you get yourself a winning ad.
Offer Free Online Courses
If you want a compelling New Year promotion idea that also sets your brand up as an authority in your industry, offer free courses. This attracts new customers, builds trust and credibility, and showcases your expertise, among others. This also has the potential to generate sales and get you opportunities to upsell.
Create courses that align with your business nature, your expertise, and the interests of your target market. Ensure that the courses are engaging and will provide value to your customers. This will lead to better brand recognition, customer loyalty, and many other opportunities for your brand.
Launch a New Product
New Year’s is for new beginnings, and what better way to start the year than launching a new product? Create dedicated New Year promotions for this that will lead to its launch in January while the spending mode is still at high levels. This 2012 promo from Reebok is one such example.
After the rush of shopping and eating during the winter holidays, people will be determined to trim down the accumulated flab with the resolution of going to the gym. This is a great time to encourage them to buy new exercise gear, hence Reebok’s product launch.
Social Media Greetings
Ring in the New Year promotions with holiday greetings on your social media platforms. Create posts that are eye-catching to boost engagement and increase brand awareness. Take this New Year social media post of Louis Vuitton, and you’ll understand what eye-catching truly means.
Social media is an excellent way to market your business, and a creative post can go a long way in keeping you connected with your target audience. You can also change your profile pictures or cover photos for the New Year. Giving them fresh content every so often will help them remember you and get new prospects as well.
For a more personalized approach, send your customers a New Year email. This will help build trust and gain loyalty, as this will show them that you care for them. With an attention-grabbing subject line coupled with great graphics, emails are surefire ways to get them to notice you.
You can also add a discount or promo and send them to a select few, your most loyal customers. This will give them the feeling of exclusivity, and since they’re already your customers, the chances of them coming back are very high. This email from Grammarly will give you inspiration.
Print a Calendar
This coming 2024, why not print a calendar with your name and logo and give them as a freebie or as a gift from a holiday purchase? Calendars specifically designed for your brand, such as this one from Shell in India. You can show your creativity with 12 different designs featuring 12 of your products or services.
Think of it as a gift that keeps on giving, your customers will have you in mind for the next 12 months. That’s advertising for one year for a very affordable price. You can also have them as printables that your customers can download from your website.
Host a Countdown
Get inspiration from advent calendars and host a New Year countdown event on your social media platforms. You can hold a contest and give away prizes or discounts whenever they buy from your store. This is great for engaging your followers and getting your prospects’ attention.
Ask people for ideas for your business, and the best ones get the prize. You can do this a few days before the New Year to build up the excitement, which will lead them to your store event or promo. Explore and experiment with ideas on what you can do for the contest and what the corresponding prizes will be.
Host a Party
Parties are big this time of the year, and a lot of people look for events they can get into to usher in the New Year. You can host one and invite your customers for a night of music and fun. If you’re on a limited budget, you can organize an event and invite other non-competing businesses to join you.
This will be good for creating brand awareness as well as making connections with local businesses that you can partner with in the future. Make sure that you advertise the event on social media just like what O’Brien’s Irish Pub Brandon did in 2019 with this invite.
Have a Clearance Sale
Have a sale on New Year’s Day and have people coming out of their party slumber. While most businesses have ended their sales, get one started so that people will flock to your store, leaving you the only one who is still offering bargains. Take a cue from Dillard’s New Year Clearance Sale when they offered big discounts for a lot of their merchandise.
The sense of urgency will entice people to shop and spend their money on you. Not only will this boost sales when others have already ended theirs, but this will also give you the chance to clear out your inventory. You’ll easily get the old stocks out to get your storage ready for the new ones.
Create Awesome Content
Write stories about the New Year and post them on your social media platforms. Provide content that will be valuable to your followers’ lives. Or have them entertained with short videos that are filled with wit and humor. This one from Oreo is short but very engaging.
You can also ask your customers to send you their own content or stories of how your products made a difference in their lives. This will act as testimonials that are very good in gaining the trust of your prospects. Plus, it builds loyalty among your repeat customers.
Decorate Your Store
When you have a brick-and-mortar store, you’ve probably decorated it for Christmas. To extend the holiday spirit, why not decorate your store with a New Year theme? Have a big 2020 sign on your storefront or a landing page with a fireworks display as a background.
You can add all these New Year promotions to your marketing strategy. However, to make a bigger impact, getting professional-quality graphics is highly recommended.
Use Penji for Your New Marketing Promotions
Speaking of professional graphic designers, Penji is the right team that could help you. The platform is easy-to-use, and anyone can request designs right away. All you need to do is choose a plan that best fits your budget, and you’re all set. Also, if you want professionally designed visuals, you just need to follow three steps.
Click New Project Button
Once you are already in the platform’s dashboard, find the New Project button. It’s easy to locate and can be found at the top right corner of your screen.
When you are already on the next page, type all the design or project specifications. You need to be as detailed as possible because that’s where your designer will get inspiration from. If you have links and other images, you can send those as well.
Don’t worry because there are guide questions for those who are not aware of the information you need to include in your request.
Ask for Revision
The first draft will be submitted to you within 24 – 48 hours. Once you have it, you can enlarge the image and check for details that you wish to be changed.
Sending points for revision is easy because you can just click the image, and a comment box will appear. Type your feedback and send it back.
Download and Start Promoting this New Year
When you are satisfied with the output, you can download it from the app whenever you can. Start promoting your business and end the year with a bang.