The average person jumps between seven social networks within a month. This number shows how social media connects with people worldwide, which has become a breeding ground for marketers and advertisers. Social media marketers have jumped on the bandwagon, creating share-worthy social media posts and videos. Some have seen success, while others have failed. And it boils down to not optimizing social media profiles. Make your social media pages visible for search to reach more target audiences. Here’s how to optimize social media profiles for maximum reach.
1. Choose a clear brand name
Going for a unique name that sounds super cool can be tempting. However, business names should tell people what you offer immediately. That said, choose a brand name that tells your audience what products or services you offer. Coupled with a relevant logo, this could be the first advertising tactic for all your online and offline prospects.
Moreover, choosing a business name that reflects the business is crucial for SEO. For instance, if you’re setting up an activewear clothing store for men, you can go for “His Activewear” or “Josh’s Activewear.” Choose something catchy yet still corresponds to your business niche and branding. This is excellent when you want to be visible in organic searches, as using relevant keywords is suitable for algorithms.
Durex is an excellent example of a brand name that stands for “durability,” exactly what you want from a birth control product.
2. Use a high-quality profile picture
Your social media profile picture is one of the first things netizens see when they land on your page. That said, ensure you use a high-quality profile picture that showcases your brand identity.
Another crucial thing is to follow each social media network’s profile picture size guide. Here are the most common social platforms’ profile photo size requirements:
- Instagram: 110 x 110 px
- Facebook: 170 x 170 px
- TikTok: 20 x 20 px
- X (Formerly Twitter): 400 x 400 px
- LinkedIn: 400 x 400 px
- Pinterest: 150 x 150 px
- YouTube: 800 x 800 px
Pro Tip: Your profile picture says a lot about your brand. Make it professional, clear, and consistent across all social media platforms. Avoid using stock photos, generic images, or backgrounds to avoid confusing your viewers.
Psych2Go displays cute and eye-catching animations and illustrations that resonate with their audiences.
3. Ensure branding consistency
One way to optimize social media profiles is to maintain branding consistency. Branding consistency refers to imprinting your brand identity and style across all platforms. This way, your branding stays consistent, and people will recognize you from every social media network.
Achieving branding consistency is as simple as using the same logo, color palettes, symbols, mascots, and taglines. These visual elements should run across all your social media pages to increase brand recognition.
Here’s how Penji showcases branding consistency by using the same color palettes for its profile picture and thumbnails.
4. Write a captivating bio
People visit your social media pages to learn more about your company. And this is where your social media bio lets your brand personality shine through. If you’re a new brand, keeping your bio straightforward is recommended. Your bio must explicitly explain what your company does and what products it offers. Point out the benefits of your products or services to hook prospects.
Here are some tips on how to optimize social media profile bios:
- Keep it professional by checking for typos, grammatical errors, spelling, etc.
- Add relevant keywords for SEO
- Include your unique value proposition
- Include brand mantras and taglines
- Showcase your brand personality and branding
- Make it sound natural and friendly
Here’s an example of a business coach with a straightforward bio, which includes his achievement for credibility.
5. Optimize social media information for SEO
On top of your bio, optimizing every social media profile detail is crucial for SEO. Algorithms rank your social media page according to user queries based on keywords users type.
Here’s how to optimize social media profiles for SEO:
- Include keywords and similar phrases users might use to search for your page
- Use social media handles that describe your business clearly
- Use social media handles that are easy to remember
- Write relevant and keyword-rich hashtags and category tags
- Include your website URL
- Link to your other social media channels
- Write your contact details, especially your store’s location, for geotagging purposes
Dunkin’ PH makes sure it includes all relevant contact information, links, and handles to its other channels.
6. Include an image alt text
Choose high-quality, custom images for your social media cover photos. Customizing your images will make your brand cut through the noise on social media. Also, using quality images says a lot about your professionalism and how your brand prioritizes service or product quality. Let the experts create your social media images for a more impactful profile.
Alt text or alt descriptions refer to the written copy displayed on a website if an image fails to load. Writing an alt text involves clearly describing what an image is about. This is useful for visually impaired users and broken search engines, contributing to seamless browsing.
Check out this detailed alt-text example.
7. Build trust and credibility
If you’re a new contender in your niche, building trust and credibility is imperative. Put yourself in your target audiences’ shoes and gauge your social media profiles. Do they look professional or legit? Are your social media pages consistent and display quality products or services? You must ensure your social media channels attract more users instead of shooing them away.
Here’s how to optimize social media pages to build trust and credibility:
- Complete all verifications and get appropriate badges to make your profile pop
- Check grammar, typos, and spelling, and see if all information is correct
- Show faces behind your brand, such as your team members, CEOs, board of directors, etc.
- Showcase social proof, such as testimonials, ratings, reviews, awards, or certifications, on your main feed.
If you receive a review from a satisfied customer, show it off on your social media page like this example from Sumo.
Now that you know how to optimize social media profiles, the next step is to monitor your profiles’ performance. Use page insight reports to know the best times to post on each social network. See which social media campaigns get the most engagement, and create more valuable posts to increase visibility. More importantly, engage and connect with followers and prospects to build affinity within your audience. Remember, social media marketing dwells on brands that foster genuine connections and impactful branding.