January 17, 2020, by Celeste Zosimo
table and chairs furniture
The furniture market, whether online or on brick-and-mortar stores, is a booming business. A study shows that advertising spending in the household furniture industry in the United States is estimated to reach $988.98 million in 2020. This could mean that making yourself stand out from your competition has also become doubly challenging.
In 2020, having a furniture sale at the start of the year is a great strategy to drive sales. This is especially true when the shopping season has already ended. Here are some of the best ways to create a furniture advertisement for the coming year.
Before starting on campaigning for your furniture sale, you need to take a closer look at your brand strategy. Get a thorough examination of your brand—who you are and what you’re all about, not just your logo or website. You need to do this to set yourself apart from the rest. Nowadays, brands that aim for bigger things aside from making money are the ones that are making the cut.
Take IKEA as an inspiration. This furniture company states that their business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” In short, to create a better everyday life.
There are many options for advertising your sale, but which ones will give you the best results? Here are some of the proven strategies to include in your furniture advertisement.
One of the most powerful ways you can do to boost your company’s online presence is by claiming your Google My Business profile. This is free exposure on the authority on search engines, Google. If you’re already on it, you can post your sale here by choosing the ‘promotion’ option.
This is a good way to be seen by prospects or see what your brand is about. Plus, get details of your sale, and even book appointments. You’ll also have a higher chance of ranking on search engines. All these benefits even before your potential customers visit your website!
Most of us may not be aware of it, but Artificial Intelligence is now a part of our daily lives. Did you know that it’s currently being used in customer service, eCommerce transactions, basic communications, and a whole lot more? Programmatic advertising uses AI in the automatic processing of ad buying and selling.
This allows you to target specific audiences for your furniture sale. It has algorithms that evaluate analytics based on user behavior, engagement levels, and location. Furthermore, it tells you the time spent on each visit. You’ll get valuable insights that will help you create the marketing strategy that caters well to your target market.
Press releases are some of the most effective forms of putting your brand in front of as many eyes as possible. You don’t have to buy ad time or space, you just need to get the attention of journalists or influencers. Get ready with your press release then locate media people that are within the furniture industry.
Explore the places where you’ll be seen by most prospects. Websites such as Reddit are good starting points. Once you’ve determined the right places to go to, create content about your sale that your target is sure to respond to.
One of the best platforms you can go to for lead generation is Facebook. Level up your game with advertising your furniture sale on it. Social media lets you advertise with virtually no limits on scalability. Since Facebook is the most popular social media channel, start your furniture advertisement here.
With Facebook, you can create whitepapers, eBooks, product coupons, giveaways, and so much more. It can target your audience by their location, interests, and past activities. Plus, it targets many other criteria which makes paid advertising work more effectively.
With consumers using a multitude of gadgets to search for products, omni-channel marketing allows for a seamless shopping experience. This strategy links all your channels to provide services where your customers are. Social media platforms, physical store, or virtual catalogs, to name a few.
Your customers can see online reviews about a product you’re selling while inside your store. Consumers are searching for personalized shopping experiences. When you create a human-centric approach in your furniture advertisement, you’ll exceed their expectations and instill loyalty and trust.
The advent of digital marketing has deemed outdoor marketing as obsolete to some. But in reality, it is effective more than ever. Actually, digital advertising is what made outdoor marketing more relevant today. Consumers are heavily bombarded with online ads that they now take notice of the ads outside.
To spread the word about your furniture sale, use outdoor marketing strategies such as flyers, brochures, billboards, and posters. Traffic is getting worse by the minute. Entertain people with transit ads that are pleasing to the eyes. Create posters that make people turn their heads and stare. Hand out flyers that grab their attention to the sale of the year.
To help your customers get a better idea of what you’re offering, the use of compelling graphic design is a must. As entrepreneurs, you have to admit that competition is fierce and standing out from the crowd is one task everyone finds mind-boggling. How can you turn heads your way? How can you make them choose you over a thousand others?
The answer is graphic design. That social media post will not get engagement if you don’t give your followers something to look at. That landing page should have something they would want to ponder on. Create stories that will build a connection with you and your customers all through graphic design.
Make people browse through that brochure with engaging photos and eye-catching illustrations. It’s a scientific fact that humans will process data better when you add images to the text. To have a memorable furniture sale, use graphic design along with these tips and you’re well on your way to a successful event.
They say that carrying business cards is unnecessary. After all, most people can now easily exchange contact details using smartphones. We beg to disagree. Business cards are still an effective tool to introduce yourself and your company. It might be...
February 25, 2020, by Barbara Anne Isla
Social media marketers
Social media has become a world phenomenon that has overtaken every aspect of our lives. Statista estimates that there are 2.65 billion social media users worldwide. With the world population at roughly 7.7 billion and the number of internet users...
February 24, 2020, by Celeste Zosimo