Social media marketers
April 20, 2020, by Karen Garces
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If more than three million advertisers on Facebook don’t encourage you to create a Facebook Business page, we don’t know what will! If your brand hasn’t delved into Facebook marketing, your business is missing out on excellent opportunities. And when it comes to the social media giant’s business pages, Facebook cover images act as the gateway to more likes, shares, and eventually — more conversions. And that’s why you will notice businesses taking their Facebook cover pages seriously. They even ask professional help from design teams like Penji to create engaging cover images. You can check out our website and learn more how we can help you.
Of course, that doesn’t mean businesses should only focus on their Facebook business cover photo alone. The contents are just as important. And in this article, we’ll go through the importance of creating a stellar Facebook cover photo. We’ll also let you in on some dos and don’ts on creating your FB cover images. Lastly, we’ll share 15 of the most brilliant Facebook cover images from the top brands that contribute to their growth.
Your FB cover images shouldn’t be taken lightly. Here are two primary reasons why brands, regardless of industry, should put their efforts on FB cover photos:
Facebook tallied 2.45 billion users in the third quarter of 2019. That is ⅓ of the world’s population! That means it’s the biggest social media platform where your audience could be lurking. Well, let me point out the obvious: More users equals more leads equals more conversions.
Once potential leads land on your page, they initially see the FB business cover photo. That said, make a good first impression by associating the image with your brand. Sprinkle some strategic design elements to let leads stay longer on your Facebook Business page.
Here are what you should and shouldn’t include on your Facebook cover image:
More often than not, a person without a professional background in graphic design is not aware of these things. Thus, you should work with service providers like Penji to ensure that your Facebook cover has all the right specifications.
Exxon Mobil associates their cover photo by showing people at work, their working equipment, and office building. They also alternately incorporated purple colors to break the monotonous shades of the rest of the design.
As always, Apple takes advantage of the elegance and beauty of its products. Featuring money-making items front and center is a brilliant idea! It lets users want to scrutinize the products more.
Being an eCommerce giant, Amazon dwells on color psychology to hook users even more. This particular cover photo has lighter shades of blue splattered all over the design. Overall, the design’s concept and layout are commendable.
Brands can also display their supporting icons, images, or mascots on their cover photos like what CVS Pharmacy did. Better yet, let your logo speak to your audience by making it the center of attention.
Humanize your brand by putting faces on that logo. AT&T uses a group of happy people holding mobile phones and a beautiful sunset background. This image is a subtle statement implicating how vital communication is today.
General Motors utilizes typography, coupled with emotional design, to make the image pop. The background is an old man helping his kid, and the message “Building Moments” is sprawled across the photo.
Walgreens integrates history, credibility, and emotions for their Facebook cover photo. They boast how families have trusted the company since 1901. The picture of a mom lovingly holding a baby in her arms adds a nice touch.
Minimalist typography design is also another thing to consider when it comes to Facebook cover photos. Verizon hit the nail on the head by choosing a heavy font and the brand’s logo as the focal point.
Bank of America’s Facebook cover photo is brilliant. They focused on their audience’s pain points by positively presenting how the company can help resolve them. Finish school, own a house, start a business, take care of loved ones, and afford a healthy lifestyle. These are the reasons why Bank of America wants to help; so people can go about daily struggles in life.
The multinational technology company, Microsoft, used the Philippine map on their Facebook cover image. However, the design is also relevant, donning the abstract background of an electronic circuit.
Home Depot drives users’ eyes to the call-to-action buttons underneath by aligning the layout on the right side. The company also used a grid design with a focus on asymmetry.
IBM, another technology company, displays an oversized image of one of its products, the IBM Cloud Storage. Previously known as SoftLayer, this image is a perfect way to invite users to learn more about it.
Hootsuite recommends changing cover images regularly, and Target’s Christmas cover photo is minimalist yet effective. It’s an image of a gift box, with a red ribbon, and a message that says, “However you celebrate, we’re thinking of you.”
FedEx is merely trying to display an another-day-in-the-office Facebook business cover image. They show a couple of their 650 aircraft models. The company also makes use of the cover photo to convey its branding by making the logos the primary focus of the image.
Best Buy’s Facebook cover image has an enthusiastic and communicative tone. The different people with varying age groups also indicate the vast target market the company caters to. The snowflake icons spread all over the design is also apt for the Christmas season. Lastly, instead of a solid blue color, they used glitters to emphasize the festive occasion.
Some of you might consider hiring a freelancer or a design agency to work on your graphic design requests. But we have a better solution for that. Hire Penji’s services and get quality designs for a fixed fee every month. Here’s how it works.
First, you need to sign up with us to have access to our platform. Our app is easy to use and you can see a button where you can request a design. It doesn’t matter if you need a Facebook cover or a billboard, our team can handle it all.
You will then be required to supply all the details about your request. Add necessary images or include links that will give our designers an idea of how you would like your project to look like.
On average, we send the first draft within 24 – 48 hours. Within the time frame, we suggest that you check your account regularly for any updates or progress. Upon receiving your first design, just enlarge the image and check for areas you wish our designers to revise. The good thing about our platform is you can directly type your comments on the images – making the process even faster.
If you are already satisfied with your design, there’s no need to send an email to get the source files. These are readily available in our app and you can just download it.
There you go! Start using the cover photo on your business page and increase engagement.
If you think your Facebook cover photo won’t help your Facebook Business page’s expansion, think again. As visual creatures, consumers are more compelled toward pleasing designs that attract the eyes or tug at their heartstrings. To have that unfair leverage, you certainly need experts to work on your Facebook covers, contact Penji right now and let us work on your unlimited graphic design requests. We only provide quality designs and you are sure to get the best.
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