Businesses, regardless of industry, use one thing in common — illustrations. Although most companies prioritize illustrations for branding and marketing, they don’t allocate a considerable budget for it. Some brands think that combining a few colors and putting together visually pleasing graphics are enough. Unfortunately, business and marketing visuals take more than that — especially when you’re using illustrations. This is why hiring a custom illustrator is the only way to create professional and compelling visuals.
If brands are hesitant about hiring custom illustrators due to costs, on-demand design services are more cost-efficient options. Penji is a subscription-based design service that offers unlimited illustrations at unbelievably low monthly rates. But before you commit to on-demand design services such as Penji, we’ll give you several options to get custom illustrations. And before you think about doing illustrations yourself, here are some reasons why you shouldn’t.
DIY can be an option for some. Unfortunately, the cons outweigh the pros in this section. Here are the pros and cons of DIY illustrations.
Hiring a custom illustrator may seem like an added expense. However, you’re only investing in better branding and marketing for your business. Here are the pros and cons of hiring professional illustrators.
Related Post: Top Resource for Illustrations to Use for Web Design
As mentioned, the only disadvantage of hiring a custom illustrator is when you don’t find the right one. Although there are many options and websites where you can find one, it’s hard to determine if both of you are the right fit.
Before we give you nine options to find custom illustrators, here are some tips on how to choose one:
After considering these tips, visit one of these options to find the perfect custom illustrator:
Fiverr is probably everyone’s go-to freelance marketplace if they’re looking for an affordable custom illustrator. Launched in 2009, Fiverr is considered one of the biggest freelance sites to date. There are over three million services that Fiverr offers, and custom illustrations are one of them.
These designs can also be as low as $5 or as high as $1,000, depending on the designer’s experience. The only disadvantage when skimping on illustrations is you get what you pay for. That said, be cautious about who you’re dealing with and always gauge whether their work fits your brand.
If you’re into crowdsourcing, then DesignCrowd may be your best bet. On this platform, clients can post their design brief and what they expect from the outcome. The platform then matches brands and entrepreneurs with the right designers.
After posting your brief, a DesignCrowd representative will send a couple of illustrations to you via private message. The next step is to select your preferred design and purchase it when you’re satisfied. If you need revisions made, then you can contact the illustrator. Take note, however, that there may be additional charges for revisions.
Art Web is an eCommerce site that revolves around one thing digital artwork. Unlike other websites that offer free graphic designs, stock photos, and illustrations, Art Web’s designs are curated. These designs are made from a great community of talented creatives who sell their art and expand their network.
And since Art Web’s designs come with a price, you can be assured that artists carefully create these.
Designhill is a unique platform that lets clients conduct design contests. It’s a quick solution if you want illustrations immediately. All you have to do is post your brief and submit the contest. You’d be surprised at how many submissions will be sent to you.
The clients or “buyers” can also have the option to post a poll for feedback or share the file. One upper hand when you post your contests through Designhill is that you can ask for unlimited revisions.
Similar to DesignCrowd, CrowdSpring is another platform that lets you post design projects. You can then indicate the details, price, and category for the project. Expect to receive over a hundred custom illustrations on average after posting your brief.
Choose a design you want and connect with the designer for revisions. However, if you don’t like over a hundred designs to choose from, you can opt for a one-on-one client-designer structure.
Upwork is the largest freelance marketplace worldwide. This is a place where freelancers with various backgrounds go when looking for clients. Whether you’re looking for designers, writers, accountants, or virtual assistants, you can find one in Upwork. The platform boasts over 18 million registered freelancers.
All you have to do is select the category, in your case, a custom illustrator or designer. Then you can browse through the thousands of profiles on the platform. Check each one’s portfolio, and if you agree with their rates, you can send the illustrator a DM.
Behance has a unique pool of creatives that specialize in illustrations, film, animation, and more. Plus, Behance offers millions of designs for free. However, you can rest assured that the designs you get on Behance will be more compelling. These creatives rely on the platform to garner clients and expand their network, so the competition is fierce.
If you’re looking for a platform with diverse creatives and artwork compilation, Behance is the best option.
99designs is a marketplace that lets you post design projects and contests. Once you post the projects, the platform then enables you to choose from various packages. You can subscribe to the Bronze, Silver, Gold, and Premium packages.
You can then connect with the designers and give them feedback by rating the illustration, commenting on the design, or sending them a message.
Penji offers one of the most unique and scalable design structures on this list. If you want to hire a custom illustrator but don’t want to go through all the hassles of finding one, this is the best option.
Penji is an on-demand design service that offers unlimited custom illustrations at affordable fixed monthly rates. They offer three plans that come with unlimited revisions as well. Whether you’re a startup, small business, or agency, Penji’s subscription-based model is a worthy investment.
On-demand services are becoming more and more popular due to their versatility. On top of that, clients also don’t have to worry about the only disadvantage when hiring illustrators. They don’t have to go through the rigorous process of checking portfolios and conducting interviews. Penji vouches for its illustrators’ skills and expertise as they only hire the top two percent.
Penji’s structure is best for startups, marketing teams, and agencies. Startups can choose a lower plan and get unlimited illustrations for branding and marketing. Also, marketing teams and agencies with high output demands can opt for the highest plan for prioritized support.
All plans also come with unlimited revisions. Added to that, here are some benefits why startups, marketers, and agencies should subscribe to Penji:
Here are some of Penji’s illustration portfolios for previous clients:
A professional custom illustrator is arguably an excellent investment. When you’re allocating budget for branding and marketing designs, it brings you closer to your target audience. Finding a professional illustrator from these freelance marketplaces is a great option. However, no one does the vetting for the designers’ skills and experience. Subscribing to Penji means you no longer have to worry about hiring designers that flop your projects or go MIA. Also, there will be no hourly or per-project rates. You pay fixed monthly rates for unlimited illustrations. If you want to try out how Penji’s unique business model works, sign up for a 15-day money-back guarantee.
Updated February 22, 2021
How many times have you checked your email today? If you’re like most Americans, you probably spend two to five hours a...Read article
Now, more than ever, eCommerce has dominated the world. Even the known brick-and-mortar stores are building their websites to penetrate a huge...Read article