Transform your business idea into a money-making venture by getting a killer logo design. A logo makes your brand visible everywhere, from business cards and websites to advertising and signage. But how much does logo design cost? In this article, we’ll discuss everything you need to know about the cost of a logo, including pricing factors and where to find designers.
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Factors that influence the cost of a logo
While it is crucial to invest in custom-designed logos, some entrepreneurs think logo design is expensive. The costs tied up with the multi-step process seem overwhelming, considering the time and effort involved in getting the job done. Below are the factors that influence the cost of a logo:
- The Complexity of Design: The complexity of a logo design plays a significant role in determining its price. For simple logo design, you can use an online logo maker or consider hiring a logo designer. If you want a more intricate logo, it is recommended to work with a graphic design agency, which is more expensive.
- Designer’s Expertise and Experience: The expertise of the logo designer can impact the cost of a logo. Experienced designers may charge higher fees due to their knowledge and the value they offer.
- Timeframe and Urgency: If you need the logo design completed within a tight timeframe, it may incur higher costs. Rush orders often require designers to prioritize your project, potentially affecting their workload and schedules.
- Design Deliverables: The final deliverables in the logo design package can affect pricing. Additional items such as vector files, various file formats, brand guidelines, or mockups affect the overall cost.
- Geographic Location: The geographic location of the designer can also influence the cost of a logo. Designers in different regions or countries may have different rates based on local economies and demand.
- Value-added Services: Some designers may offer additional services like brand strategy, market research, or brand identity development.
- Budget: The budget you allocate for your logo design will ultimately determine the options available to you. Designers may adjust their pricing or offer different packages based on your budget constraints.
Logo design pricing options
Businesses spend between $300 to $1300 on their logo. When creating a logo for a small business, the statistics are favorable to designers. Over 67% of small businesses will spend more than $500 on the cost of a logo. And only 15% of them are open to paying over $1,000.
There are no standard logo design prices. They vary depending on your specific design requirements, budget, and the type of design service provider you choose. The following pricing guide explains the six ways to get logo design services.
- Do it yourself
- Buy and customize a logo template
- Crowdsourcing
- Hire a freelance logo designer
- Get an unlimited graphic design service
- Hire a logo design agency
How Do I Choose a Logo Designer?
Hiring the best logo designer will be key to strengthening your brand identity. However, with all the listed options, selecting a logo designer to partner with can be challenging. Here are some areas of consideration when choosing a logo designer:
1. You Need a Logo Only
It’s reasonable to need just a logo for the time being. You can develop your branding at a later time. Having a logo first is standard as you build your brand; you can post it on your social media channels or emails.
That said, if a logo is the only branding design you require, partnering with a freelancer can be the most practical option. You could save money working with a freelancer since they offer hourly rates, and you can work with them on a one-off project.
However, consider starting a design contest if you need logo design variations. Most design projects have multiple submissions. Once you choose your preferred design, you will talk to the winning designer and get the assets from them.
2. You Need Comprehensive Branding
Whether you need to establish or overhaul your brand identity, agencies are the experts in comprehensive branding strategies. Expect them to be detailed with their design work. They’re even a good partner if you need help with your business name.
Regarding their branding strategies, most agencies design a meaningful and unique logo for your brand. Then, they create a branding and visual identity system that will be applied to branding assets, like web pages, social media posts, merchandise, and more!
This is a much more expensive option, particularly for small businesses on a budget. However, this is an excellent way of getting everything you need in one go. Additionally, when you select this option, the agency ensures collaboration from start to finish, making it a desirable choice if you want to oversee everything.
3. You Need More Design Assets Other Than Branding Ones
If you need more than branding identity assets, agencies are also a good option to partner with. Some agencies offer marketing designs to help you kickstart your campaigns, but this can be expensive.
As an alternative, unlimited graphic design services like Penji are the ideal partners to collaborate on your brand’s assets. An advantage of working with subscription graphic design services is that you can request all your designs in one monthly flat fee. For instance, you can submit a logo design project. Then, after submitting it, you can queue another project that your designer will work on after finishing the logo design.
Option 1: Do it yourself
If you’re working with a tight budget and want to minimize expenses, designing your own logo is a great way to save money. The cost of a logo depends on the tools you use—some platforms offer free design options, while others require a subscription or one-time payment.
Several online platforms make logo creation easy, even for beginners. If you’re comfortable with technology, you can explore free or affordable logo makers like:
- Canva – A user-friendly design platform with drag-and-drop functionality, pre-made templates, and customizable elements. It’s great for beginners, and while free, premium features may add to the cost of a logo if you purchase elements.
- Looka – An AI-powered logo generator that creates unique designs based on your input. It’s a fast solution, but downloading high-resolution files may require a paid plan
- Tailor Brands – A branding tool that generates logos instantly based on style preferences. While the basic logo is free, branding packages come at an additional cost of a logo for businesses looking for extra customization.
For those who want more customization and control, professional design software is an option, but it requires more expertise:
- Adobe Illustrator – The industry standard for vector-based logo design. It offers full creative control, but it comes with a subscription fee, which adds to the overall cost of a logo over time.
- Photoshop – While not ideal for vector-based logos, it’s useful for text and image-based logo designs. However, like Illustrator, it has a learning curve and a subscription fee.
Pros:
- You have an idea of what you want and how your logo looks.
- It is affordable.
Cons:
- Logo design is challenging if you have no experience working with graphic design.
- You need to flex your creative muscles – after all, the cost of a logo goes beyond money but also involves investment in time and effort. Depending on your present designing skills, might need to brush up on tips for creating a logo or learn graphic design from scratch.
- You may need to try out logo creator options or purchase expensive design software, such as Adobe Illustrator or Photoshop.
Pricing: $0 to $50
Option 2: Buy and customize a logo template
Pre-made logo templates offer a fast and cost-effective way to create a professional-looking logo without designing from scratch. This option is ideal for businesses that need a high-quality logo but don’t have the budget for custom design services. The cost of a logo using templates varies depending on the platform and level of customization.
Several online marketplaces and graphic design platforms offer logo templates, including:
- Envato Elements – A subscription-based marketplace with thousands of customizable logo templates in various styles.
- Creative Market – A pay-per-item marketplace where you can purchase unique, high-quality logo templates and edit them in design software like Illustrator.
- Adobe Express Logo Maker – A free and easy-to-use online tool that allows you to generate and edit logos quickly with AI-powered suggestions.
Since logo templates are not exclusive, other businesses may use similar designs, so minor adjustments (such as colors, fonts, or icons) can help make them unique.
Pros:
- Time-saving and could potentially decrease the cost of a logo.
- Provides a preview of the design before you buy it.
Cons:
- Logo templates are not exclusive to your brand, and there is a chance of finding similar logos used by others.
- The platform may not be smart enough to create a unique logo.
Pricing: $20 to $200
Option 3: Crowdsourcing
Crowdsourcing the logo design process involves outsourcing tasks to diverse designers. It is typically done through an online platform or contest. You post a detailed logo brief in a designers’ community, including the price you will pay for a design. Then, freelancers can submit their unique designs to be picked.
Popular crowdsourcing platforms include:
- 99designs – This platform allows users to launch contests and receive dozens of design submissions. The cost of a logo here varies based on contest tier and designer expertise.
- DesignCrowd – A platform with thousands of designers who submit ideas based on your logo brief, offering a budget-friendly approach to crowdsourcing.
- Crowdspring – Provides a mix of professional and beginner designers, allowing users to reduce the cost of a logo.
Pros:
- Variety of design options.
- Contests could possibly reduce the cost of a logo.
- It expedites the logo design process since multiple designers work on your project simultaneously.
Cons:
- The quality of submissions can vary significantly and may not meet your expectations.
- Lack of personalization.
- Intellectual property concerns
Pricing: $130 to $170
Option 4: Hire a freelance logo designer
Hiring a freelance logo designer involves finding and working directly with an independent designer to create a custom logo for your brand. You should conduct thorough research, review portfolios, and engage in detailed discussions to find a freelancer that aligns with your goals.
Popular freelance platforms for hiring logo designers include:
- Upwork – Offers a wide range of designers with different pricing tiers, allowing businesses to find a freelancer that fits their budget. The cost of a logo here varies based on hourly rates or fixed project fees.
- Fiverr – A budget-friendly platform where freelancers offer logo design services at various price points, from basic to premium branding packages.
- Toptal – A premium marketplace that connects businesses with top-tier designers, ensuring high-quality results at a higher cost of a logo.
Pros:
- Could potentially reduce the cost of a logo.
- Direct communication and collaboration throughout the design process.
- Expertise and specialization
- Establishing a working relationship with a freelance designer can lead to long-term collaboration.
Cons:
- Limited resources.
- Lack of backup and support.
- Design quality may vary.
Pricing: $300 to $2000
Option 5: Subscribe to an unlimited graphic design service
This is one of the most practical paths to get a professional design while reducing the cost of a logo. With complete design services, clients pay a flat monthly fee for all their design needs.
An average unlimited graphic service costs almost as much as a freelance logo design price – a few hundred dollars. The advantage is that you will get more than just a logo and brand design at this price. You can also get other projects, including social media posts, ads, print assets, etc. Penji is one of the leading providers of unlimited graphic design services. We’ll tell you more towards the end of this blog.
Pros:
- Cost-effective
- Flexible and scalable
- Provides a complete package of design services
- Consistent branding
Cons:
- Unlimited graphic design services often operate remotely, which may limit real-time communication.
- Dependency on the service provider.
Pricing: ranges between $300- to $900 per month.
Option 6: Hire a logo design agency
If you want an agency-designed branding, you must be prepared for a hefty cost of a logo. And the most expensive logo option is to hire an agency to complete the job for you. Rest assured that your logo will align with your brand identity, core values, and target audience. These graphic design agencies do their homework and conduct extensive market research before creating a logo.
Pros:
- Design agencies focus on creating designs that align with your brand strategy and objectives.
- Extensive resources.
- Advanced project management capabilities.
Cons:
- The cost of a logo could be sky-high, generally outside the price range for small business owners.
- Potential communication challenges.
Pricing: $2500 to $10000
Conclusion
The actual cost of a logo lies in its ability to convey a brand’s identity effectively. It should also create a positive brand experience. That is why logo design is an investment that should be approached thoughtfully considering all the above-mentioned factors.
If you want high-quality, affordable, and convenient graphic packages, check out Penji. Aside from logos, all pricing plans include branding and marketing needs that align with your vision. See more logo and visual design examples we’ve done, and try Penji for 30 days risk-free. Sign-up today and get unlimited design services or one-off logo designs.
