Nowadays, it’s a must for marketers to diversify campaigns for social media to grab attention. With the competition getting fiercer by the day, marketers must whip up the most creative social media campaigns. And if you’re out of creative ideas, good thing you landed on this article. Gain inspiration from 15 of the most successful social media advertisements from famous brands.
1. Airbnb’s We Are Here Campaign
Roughly 50 percent of marketers consider video marketing as the advertising type with the highest ROI. And Airbnb marketers get how video marketing can bring in more bookings.
They launched the We Are Here Campaign showing live videos of what customers can do in cities around the world. This campaign works because of the real-time tours and ideas that answer many of Airbnb guests’ inquiries. It’s a perfect way to showcase the beautiful sightseeing destinations plus give validation on just how fun it is booking with Airbnb.
2. Starbucks’ Unicorn Frappuccino Campaign
Starbucks banked on a sense of urgency for their Unicorn Frappuccino Instagram campaign. That’s why this is one of the most effective campaigns for social media to date.
Advertising a limited edition Unicorn Frappuccino for one week, everyone wanted in on the scarcity. Starbucks fans felt they were “missing out” if they didn’t post the Unicorn frap on Instagram. In turn, a barrage of Unicorn Frappuccino pictures contributed to the campaign’s success. Not to mention, Starbucks’ sales.
3. Make-A-Wish’s BatKid Campaign
Make-A-Wish’s BatKid Campaign will make it seem like you’re chopping onions. This social media campaign is successful because of emotional marketing.
It’s about Miles, a boy battling leukemia with a wish of becoming the real Batman. And due to its emotional appeal, people supported this ad all the way. This campaign taps into various social media channels. The success garners over 23 million Instagram impressions, over 500,000 tweets, and 16,077 website visits.
4. Wix’s Melt the Ice Campaign
Wix’s Melt the Ice Campaign is one of the most innovative and interactive campaigns on social media. Wix is known for building websites from scratch without technical skills. And in this campaign, they create a game inviting participants to “Melt the Ice.”
Inside the ice is a football helmet, and to win, they have to point the fire at the block of ice continuously so it melts. The only rule is to change their profile picture to Chez Feliz and tune in to the live video stream. Wix had $50,000 in store for the lucky winner.
5. Adidas’ #Orginals Campaign
If there’s no other way you can beat your competition, rely on influencer marketing, and you can move mountains. Although micro-influencers are easy and affordable to work with, macro-influencers undeniably bring home the bacon.
Adidas partnered with Snoop Dogg, Desiigner, and Stormzy for their #Orginals campaign. Creating a YouTube video with the message “I did it my way,” this campaign is truly a success.
6. Deadpool’s Digital DVD Campaign
Merely creating compelling graphics for your social media campaigns isn’t enough. You must figure out what message you want to convey to your audience. And from there, you sprawl it across all channels via graphic design, copy, and smart marketing. And this is the reason why Deadpool’s Digital DVD Campaign was a success.
The movie prepares to release the Bluray version of the film on DVD. So they create a multi-channel campaign to show Deadpool’s cunning ways — including a Snapchat filter.
7. Billie’s Project Body Hair Campaign
Billie is a startup that mostly caters to women. Over the years, they’ve seen how women pay more for razors to get rid of their body hair. But they wanted women not to feel alienated for having body hair.
Their Project Body Hair video showcases women with body hair and offers them the Pink Tax Rebate. This is a referral program exclusive to their female audience. Overall, women empowerment is the main ingredient that created a buzz online.
8. IHOP’s IHOb Campaign
Campaigns for social media should be creative enough to get people talking. And IHOP thought of this to get engagement. They changed their name to IHOb for a week in 2018.
They then asked their fans to guess what the “b” meant. They received over 30,000 answers and 15,000 retweets after the revelation. More importantly, they sold four times more burgers due to this stunt!
9. Dove’s #RealBeauty Campaign
Dove is a leading brand that advocates empowerment and body positivity. And over the years, their campaigns have succeeded because of their advocacies. Their #RealBeauty campaign garnered an award from AdAge as one of the top 100 campaigns in the 21st century.
10. TweetingBra’ Breast Cancer Awareness Campaign
A smart marketing tactic could be as simple as clever copywriting. And because of that, this TweetingBra campaign accumulated attention from women during Breast Cancer Awareness month. It’s a simple Tweet to remind women to complete their monthly checkups.
11. Eggo’s Stranger Things Campaign
Relevance and trends are the keys to effective social media marketing. And Eggo leverages Stranger Things’ character Eleven due to his love for Eggo.
When crafting campaigns for social media, try to check current events and trends and work your advertising around them.
12. Spotify’s #2018Wrapped Campaign
Using analytics and personalization is crucial for your marketing approach. People want to feel valued by their favorite brands. And that’s why Spotify’s #2018Wrapped campaign was a success.
They created a custom playlist for users and chose the top 100 songs they listened to from the previous year. This is personalization at its best!
13. IR’s Lead Gen Forms Campaign
Paid campaigns on social media could be your last resort when increasing conversions and garnering leads. And IR takes their lead gen forms up a notch by pre-filling them with the prospects’ details. This works because it offers a seamless user experience.
14. Adobe’s Infographic Campaign
Valuable campaigns for social media still work to this day. And this is why Adobe leveraged the power of data, research, and video. By paying for sponsored content, they show other marketers how infographics bring brands credibility and authority.
15. Disney’s InstGaston Campaign
Disney’s InstGaston campaign banks on exclusivity to win more interactions and engagement. A movie premiere isn’t open to ordinary fans. And Disney wanted to make their fans feel they were part of the Beauty and the Beast premiere. By uploading Instagram videos of Gaston, Disney fans will likely tune in to the premiere virtually.
16. Gillette’s The Best A Man Can Be
When Gillette launched their campaign #thebestamancanbe, it was mentioned on social media a million times in just less than a day. This was supposedly a response to the #metoo movement, and it immediately started a discussion among different groups. Naturally, not everyone was pleased. Nevertheless, it proved to be a successful social media ad campaign.
Quite frankly, this was a risky move from Gillette as they rode a sensitive issue. If you are to take this road, do so with caution. Otherwise, it could damage your brand’s reputation.
17. Amazon’s Consistent Witty Response
The eCommerce giant, Amazon, did a great job using a consistent approach with its social media ad campaigns. Instead of being all-too-boring and professional with their response, they use humor to lighten up one’s mood. This is effective, especially if you want your brand to be more relatable.
18. HBO’s Free Subscription
For HBO, they highlighted their free subscription and used one of their most sought-after show to encourage more people to sign up. As a rule, you must include your company’s greatest assets when creating visuals.
19. BuzzFeed Tasty’s Saturday Night Seder
Another great social media ad campaign that you can take advantage of is using live events to promote your brand or support charities. That’s what BuzzFeed Tasty did, which proved to be a big hit. If you are a local brand, you can ask local artists and support the community.
20. Netflix’s Wanna Talk About It
Another company that successfully used its social ad campaign for a greater cause is Netflix’s Wanna Talk About It. It’s their live series on Instagram, where they share how to care for yourself during the pandemic. These simple reminders that you care for your customers can create a huge impact on your branding. Just make sure that you are genuine in doing so.
Use Penji for Your Social Media Ad Campaigns
When you create ad campaigns, it is recommended to create images or visuals that will go with your overall theme. With that, you need to find experts to take that load off your shoulders. Penji is one of the best teams online that can work on your graphic designs for a fraction of the cost. Here’s how you can use our platform.
Request for Designs
When you have completed the sign-up process, you will be given access to our platform. And on this platform, you will find a New Project button, which can be found at the top right corner of your website. Click that to provide the project details. There are guide questions and a checklist so you can supply the right information to the designers.
Review and Send Feedback
Within 24 – 48 hours, you will receive your first draft. And from there, you can enlarge the image and see if parts need to be revised. Click these specific areas to open a comment box. Type your feedback from there, and the designer will work on it as soon as possible.
Download and Run Your Social Ad Campaign
When you are fully satisfied, you can now download the graphic designs – without the need to notify your designer. You can do so whenever you want. It’s efficient and hassle-free. And this is what makes our app the best in the market.
Ready to subscribe to Penji? Here’s a 15 percent discount to get you started.
