Everyone’s daily routine consists of browsing through digital ads and social media campaigns, which have become our new norm. However, there’s one marketing strategy many entrepreneurs seem to have forgotten about, but still packs a punch—a well-designed brochure! These tactile works of art are a powerful tool for giving lasting impressions, among many other advantages. The question now is, how do you get them? The short answer: brochure design services. Here’s what you need to know and how you can find a reliable one.
A Clear and Concise Understanding of Your Brand Identity
When you hand out your brochures at events, local businesses, or trade shows, you’re giving away a physical extension of your brand. This is why you need consistency in all your designs, brochures included. Using your logo, colors, typography, and tone of voice across all platforms shows a cohesive identity that’s easily recognizable and memorable.
A reliable brochure design service will make efforts to understand your brand. They will review your existing designs, get a good grasp of your message, and then translate them into a visual format that reflects your brand personality. This makes your brochure more than just materials to hand out, but an outlet to show your vision and mission.
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Custom Layout and Print-Ready Formatting
This is especially helpful if it’s your first time having brochures designed. A high-quality graphic design service will craft your brochure tailor-made to your content. They will customize it according to your design with the fold type and intended size specified. Its folds, whether tri-fold or gate-fold, will be strategically laid out to guide your reader and protect the visual balance when printing them.
More importantly, they should send you files that are completely print-ready. This will include pertinent information such as bleed settings, high-resolution graphics, margin spacing, and fold-safe zones. They should supply your designs in multiple formats: PDF for printers, AI or PSD for edits, and web-ready versions for digital purposes.
Content Hierarchy Strategies
DIYing your brochure on online design tools can give you good results. But know that great brochure design isn’t just about aesthetics, it’s about communication. If you’re unsure if you can pull off a visually stunning brochure that has structure, better leave it to the professionals. Strategic content hierarchy isn’t something you get from online design templates.
An excellent brochure design service knows how to craft designs that guide the readers’ eyes through purposeful art. They’ll create headlines that grab attention, subheadings that create flow, body copy that provides value, and calls-to-action (CTAs) that tell your reader what to do next. These elements will be crafted to tell a cohesive story.
While hierarchy is a fundamental design principle, having a design expert on your team who knows how to execute this in your brochure strategically assures that your readers will absorb your content more and ultimately, take action.
Custom Illustrations and On-Brand Graphics
Again, DIY may do the job, but it will not be better than the work of the pros. The same is true with stock images—they are convenient, cost-effective, but not unique. These generic visuals will give your brochure design a cookie-cutter feel, resulting in designs that are forgettable and just plain blah.
A high-quality graphic design service, just like Penji, can create custom illustrations for your brochure. While we offer templates and access to stock libraries, why would you choose them over design assets that are yours and yours alone? From hand-drawn illustrations and branded infographics to stylized charts, Penji can create them for you.
Optimized Call-to-Action (CTA) Designs
Whether you’re doing a product launch or promoting a specific campaign, brochures have varying purposes. But all these hinge on one thing: a compelling call to action (CTA). Make your viewers do what you want them to: visit your website, purchase, or scan a QR code. Your CTA should effectively turn passive readers into paying customers.
But adding CTAs is only a piece of the whole puzzle. It needs strategizing in its design and placement. They should stand out to be clearly seen, but not disrupt the design flow. They should feel like the most natural thing in the world, and not an afterthought. The right brochure design service will know how to test placements, colors, and copy treatments to find what works best.
Digital Branding Consistency
Your brochure is only a part of the sum of all your digital marketing endeavors. It should look and feel the same way as all your other platforms. Thus, consistency is key. This is to build trust, recognition, professionalism, and authority.
A top-notch graphic design service will design a brochure that aligns with all your visual assets. They will use the same logo, colors, fonts, imagery, and tone of voice. This will create a unified and harmonious brand experience for your readers, online and offline.
Flexibility in Revisions
Even the best of the best designers will rarely get it right the first time. Mistakes happen, and that’s okay. The best designs come from collaboration and transparent communication. Ideas revolve through feedback and refinement.
This is the reason your brochure design service should offer more than just amazing designs. They should also advocate for clear communications, fast responses, and the flexibility to accept revisions until you, the client, becomes happy with the brochure. In addition, you should be assured of a quick turnaround, dependability (say goodbye to freelancers ghosting you), and affordability.
Final Thoughts
Brochures are as effective as they were years before, and having them on your marketing venture is a smart move. Getting the right brochure design service can mean the difference between effective designs and mediocre work. That’s why you need to find the right fit.
This is where Penji comes in. Our unlimited designs and revisions offer all the abovementioned factors when designing your brochure. Watch our quick demo video here to learn more about what we do. You can also send your first brochure design request through this link.
