Branding consistency is the key to unifying all your customers and attracting prospects. That said, choosing and reusing the appropriate colors, layout, fonts, icons, and overall imagery is critical in instilling top-of-mind awareness. Insert brand templates.
What are brand templates? How can you create a memorable branded template? And what are some beautiful brand template examples? You’ve come to the right place as we dig into the ins and outs of branded templates.
What are Brand Templates?
Brand templates are design files that users can download from free and premium websites or have them made by professional graphic designers. Brands that are in the process of shaping their identity will need these templates for branding consistency.
A brand template aims to create uniform brand imagery and voice across all channels and print materials. Most of these templates are applied to public-facing marketing materials, like business cards, flyers, websites, billboards, or merchandise. A template is vital within a company, so the company’s design, production, and marketing teams publish consistent visuals.
When you download brand templates from websites, you can edit elements like headlines, body copy, contact details, hero images, etc. Sometimes, the layout is adjusted depending on how a user interacts with your promotional materials. However, most branding templates will have fixed elements, such as fonts, icons, ornamental graphics, and logos.
Relevant Article: 20 Simple Logo Ideas for Every Business
Why Should Brands Use Brand Strategy Templates?
Instead of creating new designs for every advertising collateral, the marketing team can use templates to create content quickly. And this is why having brand guidelines is also necessary, so everyone in the company is on the same page.
A brand guideline is a “rule book” that contains your brand’s mission statement, fonts, colors, mascots, slogans, and more. This is what teams from all departments refer to whenever launching a new product, advertisements, or redesigning branding assets.
How are Branded Templates Made?
Branded templates are created using the PDF format. Considering the recent market and industry trends, these templates are crafted by professionals. However, some online tools also use AI-generated templates.
Some of these brand templates are downloadable from websites like Freepik, Shutterstock, Dribbble, or Canva for free or with a small fee. Once users download these templates, they can use the online editor to copy some design elements, resize components, and more.
What Types of Branded Templates Can You Create?
Branded templates are classified into three types:
Office templates
- Pitch decks
- Employee rule book
- Agreements
- Letterhead
- Sales presentations
Digital templates
- Social media posts
- Online banners
- Email newsletters
- Online advertisements
- Landing pages
Print templates
- Brochures
- Flyers
- Billboards
- Tradeshow banners
- Direct mailers
How to Create a Successful Brand Template
Creating an engaging and timeless brand template is crucial so that customers will recognize your brand immediately. Here’s a rundown of how to whip up brand templates that make a mark:
- Identify your brand’s purpose
- Determine your brand’s core values
- Identify your target audience and their pain points
- Create buyer personas to get to know your target audience more
- Define your brand’s mission and vision
- Describe how your brand differs from your competitors
- State how your brand resolves customers’ pain points
- Detail your brand positioning
- Include your brand story
- Clearly define brand identity and personality
- Decide on appropriate messaging, taglines, typography, logos, icons, voice, tone, imagery, layout, and other decorative graphics
8 Examples of Brand Templates Fit for Any Brand
Here are eight brand template examples you can check out and download from different websites.
1. Soft colors
Image Credit: Freepik
The colors, icons, and overall tone of your brand templates should represent your brand. This will determine how your target audience perceives your brand. For instance, if you’re a cosmetics company catering to the female demographics, it’s recommended to integrate feminine design elements in your branding and marketing materials.
This presentation template example dons soft colors that are fit for female-centric brands. The pastel purple and pink hues are not overwhelming, yet the overall appeal makes an impact.
Download here.
2. Nudes
Image Credit: Envato
Choosing nude colors is suitable for brands catering to all customers. This pitch deck template example revolves around four primary colors: Grey, beige, brown, and blush. Moreover, you’ll notice the uniform typography evident in all slides. If you want more inspiration, check out these pitch deck examples from famous brands.
Download here.
3. Soothing colors
Image Credit: Dribbble
Depending on your industry, soothing colors are also a way to create a friendly and welcoming vibe. If you’re making a brand template for your website, this example from WP All Import is simple, clean, and attractive. You can collaborate with Dan Baker, the artist behind this design on Dribbble, for your brand templates.
Download here.
4. Elegant black
Image Credit: All-free-download.com
Try an elegant black design to achieve stylish sophistication like no other. The combination of black, brown, and grey colors never disappoints, especially if you want to attain authority. This example exudes an air of influence without being too obtrusive.
Download here.
5. Icon consistency
Image Credit: pngtree
One of the design elements that should be fixed on every material is your company logo. Moreover, this is sometimes accompanied by images, illustrations, symbols, or icons that speak of your identity. To maintain consistent branding, incorporate these images in your edited brand templates.
Download here.
6. Watercolor hues
Image Credit: All-free-download.com
Going for this watercolor-themed brand template is an excellent idea if your brand entails calm and playful branding. It features pops of teal, pink, and blue colors, displayed on all materials. The layout is also not overly assertive, even though vivid colors dominate half of the space.
Download here.
7. Orange geometrics
Image Credit: Shuttershock
Integrate a touch of modern elements in your branding and marketing materials. Choose this brand template example that features orange geometric shapes. The entire space seemingly looks like it’s designed with 3D boxes that are soothing to the eyes.
Download here.
8. Abstract patterns
Image Credit: all-free-download.com
Keeping brand templates simple and engaging is key to reeling in more customers. But this branded template example dons abstract patterns that don’t obstruct the overall visual cohesion. If anything, the overall composition is pretty and alluring.
Download here.
Where to Get Beautiful Brand Templates
Downloading and using brand templates are suitable for new or small businesses looking for cost-efficient options to kickstart their venture. Although brand templates offer convenience and affordability, custom brand designs are still the key to success.
Ordering custom brand templates from professional graphic designers ensures the design is solely yours. Unlike free and downloadable brand templates, which are used and reused by brands worldwide, custom ones are distinct and compelling.
Wondering where to get custom style guides? Subscribe to Penji and get 15 percent off your first month!
