TL;DR: Need to hire a logo designer? You’ve got five options ranging from $25/hour freelancers to $10,000+ agencies. For businesses needing ongoing design work beyond just a logo, unlimited graphic design services like Penji offer the best value at $500/month with unlimited revisions and 24-48 hour turnarounds.
The best way to hire a logo designer depends on whether you need just a one-time logo or regular design support. Freelancers work for single projects ($25-$100/hour), agencies deliver complete branding packages ($2,500-$10,000), and unlimited design services provide ongoing professional design help for a flat monthly fee. Growing businesses typically choose design as a service since you get your logo plus unlimited social graphics, ads, and marketing materials all included.
Your logo isn’t just some pretty picture on your website. It’s the face of your business. What people remember about your brand. And honestly? It’s often what makes someone decide whether they trust you enough to hand over their credit card.
That’s exactly why figuring out where to hire logo designer services is such a big deal.
A cheap-looking logo makes even the best business look unprofessional. You know that feeling when you land on a website with a clearly DIY logo and immediately wonder if the company is legit? That’s what we’re trying to avoid here.
But when you nail your logo? It tells customers you’re serious. That you’re not going anywhere. That you’re worth their time and money. Getting it wrong means paying to redesign everything later (your website, business cards, packaging, signage – all of it). Get it right from the start, and you’ve got a visual asset working for your business 24/7.
Why You Can’t Afford to Mess Up Your Logo
Before we jump into where to find designers, let’s talk about why your logo deserves way more attention than most people give it.
Your logo works even when you’re sleeping. Every piece of content you create, every product you sell, every email your team sends out – your logo is right there. Looking amateur? People assume your whole business is amateur. Looking sharp and memorable? You’ve already won them over before they even read your first sentence.
And here’s something else, changing your logo down the road costs a fortune. We’re talking website updates, reprinting every single marketing piece, replacing signage, updating all your social profiles, redoing packaging. I’ve seen companies that went cheap on their first logo end up spending three times as much fixing it later. Not smart.
Your 5 Options for Getting a Logo Designed
When you’re ready to get serious about your logo, here’s what’s actually out there:
Design Marketplaces
Let you scroll through portfolios of vetted designers and pick whoever’s style clicks with your vision. You see their past work right away, read what other clients said about them, and know exactly what you’ll pay before starting. Penji’s marketplace connects you with designers who’ve been personally vetted (not just random people who signed up yesterday).
Unlimited Graphic Design Services
Give you access to pro designers for one flat monthly rate. Submit however many requests you want – logos, social posts, ads, email graphics, you name it. This works great if you’re a growing business that needs design help regularly, not just once for a logo.
Freelancers
Are your budget option. You can find talented folks for $25-$100 per hour on places like Upwork or Fiverr. But here’s the catch: you become the project manager. Communication gets sketchy sometimes. And there’s zero guarantee they’ll actually deliver on time (or at all).
In-House Designers
Make sense when your business genuinely needs someone doing design work full-time. But you’re paying salary, benefits, the whole employment package. Way overkill if you just need a logo.
Design Agencies
Bring in the big teams – complete discovery processes, extensive branding packages, all the bells and whistles. They’re great when you’ve got $5,000-$10,000 burning a hole in your pocket and want everything handled top to bottom. For most small businesses though? It’s more than you need.
Why Penji Makes Getting Your Logo Ridiculously Easy
Here’s where it gets good. Most businesses don’t actually just need a logo. They need social graphics, ad designs, email templates, flyers, business cards, and like a dozen other things on top of that.
That’s where Penji’s graphic design services really shine. You’re not hiring someone to pump out one logo and disappear. You’re getting a whole design team ready to tackle whatever you throw their way.
Here’s the deal: Sign up, submit your custom logo design request (be as detailed as you want), and you’ll see your first draft in 24-48 hours. Don’t love it? Ask for changes. Still not hitting the mark? Keep requesting tweaks. Unlimited revisions means you can polish it until it’s absolutely perfect.
But the real win here? Once your logo’s done, you can jump straight into requesting matching social media graphics. Then business cards. Then a batch of Instagram posts. Then email headers. All of it included in your monthly subscription.
The designers at Penji work with you over and over, so they actually learn your brand style. They get what you like, what makes you cringe, and how to nail what you’re looking for. No more starting from scratch with new designers every single time. Check out logo design services and see how straightforward the whole process really is.
For growing businesses, marketing agencies, and startups needing regular design backup, this beats paying freelancers project-by-project or dropping thousands at an agency for just one logo. You get professional logo design services plus everything else your business needs to look polished.
Want proof? Browse Penji’s portfolio and see actual logos made for actual businesses across pretty much every industry you can think of.
Making the Right Choice for Your Business
So which route should you take? Ask yourself these:
Do you need more than just a logo? If yes, look at unlimited graphic design services or an agency. If it’s literally just a logo and nothing else, maybe a marketplace or freelancer works fine.
What’s your timeline? Agencies take weeks or even months. Freelancers might deliver fast or completely ghost you halfway through (it happens more than you’d think). Unlimited services like Penji typically get drafts back to you in 24-48 hours.
What can you actually spend? Freelancers are cheap but unpredictable. Agencies are expensive but thorough. Unlimited services sit right in the middle – pro quality without the scary price tag. Learn more about why Penji works for thousands of businesses.
How hands-on do you want to be? Managing freelancers eats up time and tests your patience. Agencies handle everything but expect tons of meetings. Unlimited services let you submit what you need and get designs back without babysitting the whole process.
Your Logo Is Just the Beginning
A killer logo is really just step one in building a brand people remember. You’ll need that logo on your website, social profiles, email signatures, business cards, marketing materials. You’ll want designs for promos, seasonal campaigns, product launches. Having a reliable design as a service partner means you’re covered for all of it without scrambling.
When you hire logo designer services through Penji, you’re not just getting a logo. You’re getting a design partner who gets your brand and can create whatever visual stuff your business needs to keep growing.
The best part? No surprise bills. No hourly rates piling up. No hunting down new designers every time you need something else. Just submit what you need and get professional designs back fast. Want to make sure you’re asking the right things upfront? Check out these questions to ask a logo designer so you’re totally prepared.
Ready to Get Your Logo Designed?
Stop wasting time with flaky freelancers or blowing your budget on overpriced agencies. Penji gives you professional designers ready to create your logo and handle whatever else you need, all for one flat monthly rate.
Start your project today with code LOGOHIRE for 25% off your first month. See why thousands of businesses trust Penji for all their design work.
Frequently Asked Questions
How much does it cost to hire a logo designer?
Costs are all over the place depending on who you go with. Freelancers charge around $25-$100 per hour (which adds up faster than you think). Design agencies typically want $2,500-$10,000 for a complete branding package. Unlimited graphic design services like Penji run around $500/month and include your logo plus unlimited other designs. For most businesses, the unlimited option makes way more sense since you’re getting way more than just a logo.
How long does getting a logo designed take?
With a solid designer or logo design firm, you should see your first draft in a few days. Revisions usually take 1-2 days each. Start to finish, plan on having your final logo within 1-2 weeks. At Penji, first drafts show up in 24-48 hours, so everything moves quicker. The real timeline depends on how fast you give feedback and how many revision rounds you end up needing.
Should I use a DIY logo maker instead?
DIY logo makers look tempting when money’s tight, but they’ve got some serious drawbacks. You’re picking from templates that hundreds (maybe thousands) of other businesses are using. Can’t get custom revisions or adjustments. And if you want to remove backgrounds or make changes later, you’ll probably end up paying for premium features anyway. For businesses wanting to actually look professional and stand out, working with a real designer who can create something unique for your brand is worth spending the money. Check out tips for creating a logo to see what actually goes into a great design.
What should I include in my logo design brief?
The more specific you get, the better your results turn out. Include your company name and what you actually do, who you’re trying to reach, competitors whose logos you like (or hate), colors you want to use or totally avoid, and the overall vibe you want your logo to have. Share examples of cool logos or business logo ideas that catch your eye. Don’t stress about being too detailed – designers actually appreciate clear direction. Also worth thinking about the psychology behind logo design and what message you want sending.
Can I get revisions if I don’t like the first design?
Yep, but how it works varies. Freelancers might throw in 1-2 revision rounds with their initial quote, then charge extra for more tweaks. Agencies usually include a set number of revisions in their contract. With Penji’s unlimited design service, you get unlimited revisions on every single project, so you can keep fine-tuning until your logo is exactly what you pictured. No extra charges, no limits on how many times you can ask for changes.
