Writing a logo design brief is a must when tapping a logo designer for your project. In some cases, some expectations fall short because of the lack of details in a design brief, which causes delays and higher expenses for one logo project. To avoid this, here’s what you should write in your logo design brief!

How Do You Write a Logo Design Brief?

1. Provide Name and Company Info

Many logo designers provide variations of your company logo. Here are the reasons why:

  • Designers will show multiple options before you decide on your preferred version.
  • They will give numerous logo styles, depending on your chosen option.
  • They need to create various logo styles for scalability and versatility.

Your business name is key to starting this journey. If you’re a new business and don’t have it yet, it would be expensive to begin this process without deciding on a name. The same goes for a business undergoing a rebranding. You should prepare your name.

Aside from that, you should provide company info. It doesn’t have to be your company biography. Here are details to add as your company information:

  • Product or service
  • Niche or industry
  • Tagline
  • Brand personality
  • Brand values

2. Include Your Audience & Competitors

Your designer needs to know who your audience is. Logos are designed to capture your audience’s attention. Instead of a comprehensive buyer persona, you can provide a customer profile

Besides this, you should also list your competitors. Your competitor’s logo can suffice. However, you can elaborate further by indicating what differentiates you from your competitor.

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3. Identify the Style, Colors, and Fonts

Since logo designers provide various logo styles, you must understand what logo types your designer will present. Here are popular logo styles:

  • Wordmark
  • Lettermark
  • Pictorial
  • Monogram
  • Abstract
  • Emblem
  • Mascot
  • Combination

Your designer will submit one or more of these styles when drafting your logo.

Additionally, you need to decide on what colors your designer should include in your logo. It would be good to finalize what color scheme or palette should represent your brand. However, if that hasn’t been done, that’s okay. You can consult with your logo designer on what colors will work together.

Finally, another area to note is fonts. Usually, you could ask the designer which fonts would suit your logo. However, you can also decide which fonts to use. 

4. Add References

Logo designers need references on how to design your logo. Of course, you have provided details on what style, fonts, and colors should be added to the logo. However, reference logos would be starting points for designers to draft logo designs. But they won’t copy the reference pixel by pixel. They’ll base the design on your brief, company name, industry, and other elements to make a custom and compelling logo. You can take screenshots or attach links to your references.

5. Indicate Budget, Timeline, and Deadline

Many freelance logo designers need to know how much you can pay for a logo and how long they should work on it. Adding these details formalizes your logo design brief to ensure that your designer is on budget and on track with the project.

Can AI Write Your Logo Design Brief?

Yes, you can ask for help from generative AI tools like ChatGPT, Gemini, or Bing Copilot to finalize your design brief. Here’s what ChatGPT, Gemini, and Bing Copilot generate when you need a design brief. 

Communicating with Your Designer During the Logo Design Process

Submitting your logo design brief doesn’t mean your designer will immediately get your envisioned design. It can take time to land on the final design based on your design brief and feedback once they provide their drafts. Here’s how to communicate with your designer during the logo design process.

Set Expectations

When working with a designer, emphasize the timeline and budget. Additionally, discuss where you’ll regularly communicate. For instance, you might want to talk to them via a chat app or email. 

Another thing to set is their working hours. Some freelancers may work in different time zones than you. Let them know when you are available and ask them the same. This way, you won’t have any miscommunication issues when you properly discuss your logo when you’re both available.

You should also ask your designer how many revisions they can make to your project. Some designers set limited revisions, while others allow unlimited revisions but charge extra fees.

Finally, let your designers know what file types and deliverables you need from them. Most designers know what file types and deliverables to provide, but it’s best to communicate these to avoid any issues with your assets in the future.

Be Specific with Feedback

Imagine this: your designer submits a draft, and it doesn’t turn out how you want it to. Your first instinct would be to say: “change the design” or “I need a new one.” That’s how you DON’T want to talk to your designer. It’s important that you are specific and clear with feedback. For example, the designer submitted a not-so-good draft. You can say: “I’m not happy with this design. Can you change {element here}?” Another way to give feedback is to ask, “Can you make the colors vibrant or the font bigger?” By relaying specific areas to revise, your designer will know how to modify their work without any back and forth.

Show, Don’t Tell

Another way of being clear with your feedback is showing it to your designer. For example, you can set up a meeting with the designer via a chat app and then show your screen. An alternative would be to record your screen if the designer isn’t available for a video call. However, if that doesn’t work, then you can use their draft and a design editor to point out the feedback. Any of these methods can help your designer finish the project on time without any hiccups.

Getting a Logo from Penji

Don’t waste more time finding the right designer because you’re in the right place! Penji is one of the best logo design services. Unlike freelance sites, Penji has vetted logo designers ready to work on your project once you submit your logo design brief. Plus, it’s easy to get a logo design from Penji! Here’s how to get a logo design from Penji.

First, go to the Penji dashboard.

Then, click “New Design Project,” and find “Logo.”

After that, provide the project “Name.” If applicable, choose a brand folder. Then, once you provide the project name, copy your design brief to the “Description” box. If applicable, upload reference files and select which deliverables. Then, choose multiple logo designs that fit your preference. Click “Next,” and Penji will assign your project to the best logo designer!

Once assigned, your designer will work on your project. After 1 to 2 days, your designer will present drafts to help you select the best style for your company. Once chosen, the designer can still polish this up. 

After editing the logo, they will submit another version, which you will review again. If it needs further review, you can use the point-and-click tool to point out any areas for further revision. However, if it’s 100% to your liking, you can download and use it for any purpose!